Joseph J. Master (@JosephJMaster) header
Joseph J. Master (@JosephJMaster) profile picture

#HigherEd brand and creative strategy. Prev. AVP of marketing @DrexelUniv. Current @CUPRAP President. I love reading, writing and aromatic bitters.

Philadelphia, PA
Joined April 2010
Photo by Joseph J. Master (@JosephJMaster)Photo by Joseph J. Master (@JosephJMaster)Photo by Joseph J. Master (@JosephJMaster)Photo by Joseph J. Master (@JosephJMaster)Photo by Joseph J. Master (@JosephJMaster)Photo by Joseph J. Master (@JosephJMaster)Photo by Joseph J. Master (@JosephJMaster)Photo by Joseph J. Master (@JosephJMaster)Photo by Joseph J. Master (@JosephJMaster)Photo by Joseph J. Master (@JosephJMaster)
Joseph J. Master retweeted
The number of teenagers applying to college from SW states surged 39% to 139K this past admissions cycle, bypassing New England. The South grew 7% to 323,000, making it the largest source of applicants, topping the Mid-Atlantic. My latest newsletter: linkedin.com/pulse/making-se…
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Joseph J. Master retweeted
The Phillies have retaliated
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Hey folks, if you ever wondered what was SEO like when it was first a "thing" well you are smack dab in it. Ton of change Multiple players Super fast No one knows what they are doing The only difference is search was better than Encarta, today you compare AI search to 10 blue links search.
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"The Deanspeak translator can even filter out your administrators’ most common gobbledygook. Default settings include 'deliverables,' 'synergy,' 'assessment,' and 'shared governance.'" mcsweeneys.net/articles/facu…
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Joseph J. Master retweeted
Getting ready to see you tomorrow at #cuprap2024!
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Joseph J. Master retweeted
Such an important point during @michaelcrow's keynote at #IFCEducation conference in Mexico City: why do we continue to equate size with quality in U.S. higher ed? Why can't institutions be big AND good all while serving a diverse student body without rejecting most applicants.
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Joseph J. Master retweeted
Yo, higher-ed marketers and communications -- next month's @CUPRAP conference in Lancaster, Pa., has an incredible lineup of panels and speakers. I'm attending, and you should, too! #CUPRAP2024
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Joseph J. Master retweeted
We extended the deadline for you to submit your best work for our CUPPIE Awards! Send in your submission by the new 1/10/24 deadline: cuprap.org/entries-for-2024-…
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Well done, everyone in branding / marketing/ advertising. We did it.
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Enjoying @CUPRAP bonding at #AMAhighered with @JosephJMaster
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social media updates you *NEED* to know: 🫠 LinkedIn is REMOVING any previously posted carousel posts from the platform next month (your PDF carousels are safe) 🥳 Instagram is rolling out the ability to preview what your post will look like in your grid 👀 Instagram is allegedly working on the LAUNCH of Threads in Europe 🦾 Elon Musk has launched Grok, an AI chatbot for X Premium+ subscribers 🧪 Meta has launched new tools for Reels creators, including A/B testing options where they can compare up to FOUR versions of each Reel with different captions/thumbnails From there, the top performer will be shown to more users outside of that initial test pool. 🤖 YouTube is testing generative AI features, including comment summaries and a video chatbot 🥹 LinkedIn is removing all profile videos from the platform 🗣️ Instagram is working on the ability to reply to Notes with voice messages, GIFs, photo, video & stickers 📲 YouTube channels are getting their own TikTok-style For You feeds 🫶 Instagram is working on the ability to archive Stories while they’re still active ⌚️ X, aka Twitter, has launched timestamp links for videos 👋 TikTok is KILLING its Creator Fund, and replacing it with its new Creativity Programme 🤓 Instagram is testing a new feature that lets you turn off read receipts in DMs 🎙️ YouTube Music is rolling out the ability to add podcasts via RSS 💬 Instagram is rolling out the ability to share comments in Stories 💸 Telegram has launched a giveaways feature in Channels 👯‍♀️ X, aka Twitter, subscribers can DM the Premium account for support 🛍️ Google is rolling out new features to help businesses “stand out this holiday season” including the ability for merchants to add a small business attribute on Search and Google Maps and that’s all for now folks! see ya’ll next week 💜👋
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Joseph J. Master retweeted
Happy first day of November! Remember to get your nominations submitted for our signature CUPRAP Awards by the end of next month (12/29). Pictured is the 2023 Joseph W. Donovan Rising Star Winner, Logan Sweet, from @SusquehannaU: cuprap.org/nominations-open-… #cuprap2024
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Joseph J. Master retweeted
The Phillies will play the first Game 7 in their 140-year history tomorrow night.
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Joseph J. Master retweeted
There's a lot of good people doing good things in the world. I'm thankful for those who keep bringing good into my feed. There's people everywhere helping others they don't have to. There's kindness out there I see tons of it, hope you do too.
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Joseph J. Master retweeted
Getting kind of a Cormac McCarthy's The Road vibe from this platform recently
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That a boy Harper lol
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BRYCE BRYCE BABY #RingTheBell
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JACOB TYLER!!!
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🎨 Are you on the designer side of #HigherEd? This job opportunity might be for you! @DrexelUniv is looking for a Designer, User Experience. Learn more and apply here: voltedu.com/higher-ed-jobs/d…
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