Joe Putnam

Is anyone's stock hotter than Pat McAfee's right now? That man is everywhere. @PatMcAfeeShow

I need help on something... If you run half marathon but don't post a photo on Instagram, did you really do a half marathon?

Name a team that has 3 better wins than the @TexasLonghorns at this point in the season. I'll wait.

I have a new theory about AI. AI is going to enable top performers to become hyper performers. If you're already a top performer, AI gives you the tools to become what will be known as hyper performer. But if you're an average performer, you'll still be an average performer, because better tools in your hands doesn't give you the same super powers a top performer gets from the same tools. Curious to know @elonmusk's thoughts on this...

Te Rest of the World: "We walk to the grocery store, carry groceries home by hand, and cook our meals from scratch." Americans: "I can't be bothered to cook. Can you Uber Eats an already cooked meal and have it delivered directly to my home?" Also Americans: "This economy is trash. I need the government to give me more free stuff."

Google Rep Today: "[Super long, wordy intro schpeel]." Me: "Hey man, time is more valuable than money. I can make more money but I can't make more time. Going to need you to tell me your most valuable recommendation with 75% less words."

A little under two years ago I was visiting my sister in New Zealand and ran 2 miles for the first time in a long time. Some friends talked me into doing a triathlon, and those were the first few miles of the journey. This weekend, I'll be running my first half marathon and am amped to be on the starting line. It's a little cliche to talk about the benefit of doing hard things, but I'm really glad I signed up for that first triathlon.

I really want to run two ad campaigns for @TexasTech University. The first would be built around the theme of, All the world is a stage, which part will you play? (Borrowed from Shakespeare.) The focus would be on roles like being a business leader, stock trader, community leader, coach, etc. with footage showing Texas Tech grads looking like bosses filling those roles. Goal = getting students picturing that TTU is the next step to their dream life. Next up would the "I guess Harvard is cool" campaign. This would show Tech students at a football game, the on campus Goo Goo Dolls concert, tailgating, shooting skeet, etc. The emphasis here is on Tech students living the life that appeals to college students, not hiding your nose in a book for 4 years. @CodyC64 let me know if you're interested in more details. 🤙

Jesus was able to change water into wine. The next best skill may be turning a phone call into revenue. Know what I mean?

It's really like this out there now sometimes...

You know what they say, "In Claude, we trust." You may be working with a 20 year digital marketing veteran, but if Claude says it's true...

I don't want to give @AliaPopups too much ammo to work with, but... How is it possible that @klaviyo's email pop-up builder is so bad? Come on @klaviyo, we pay you guys enough to make it easy to design high-converting opt-in forms, right?

I was today years old when I found Ian Munswick. Can't stop. youtube.com/watch?v=HdeL7t1R…

Just heard this song today for the first time. So good. These lyrics really hit. Lord I die a little slower in Wyoming That wild and free Puts me at peace If I draw my final breath when I am roaming Lord let Wyoming Be where they bury me youtube.com/watch?v=CpiZKNSL…

Apparently 9:00 pm is the latest you can send an SMS campaign, but... I really want to send a, "Hey, you up?" SMS campaign at 11:30 pm for a client. Would be perfect for a brand like @BogeyBrosGolfCo.

Whatever you do in life, just make sure you're not a drugstore cowboy. That gets you about 90% of the way there.

I've changed my mind on cold emails. Currently marketing them all as spam. This has spun 100% out of control.

One agency's campaigns were getting a 2.55 ROAS in the middle of duck season. Our campaigns were delivering 3+ before the season even started. The interesting part? The first agency's ads were decent. They had relevant selling points, communicated quality, and sounded professional. But it left an important part of the selling unfinished. Here’s the copy: “Elite Duck Calls are tuned by hand for hunters who care about sound, control, and realism.” Hunters care about all three. But read that again and ask: What does that mean when I’m sitting in the blind? That’s the connection we wanted to make stronger at Conversion Engine. Our ad opened with: “We live for a short season.” If you’re a duck hunter, you understand that sentence immediately. You spend months looking forward to a season that never feels long enough. You get your gear ready. You plan trips. You make time for early mornings. Every opportunity matters. That opening puts the product inside something the customer already cares about. Then we connect it to the result they want: “Bring your decoys to life and put more birds on the water.” The hunter can picture a convincing spread, birds working overhead, ducks coming in. We’ve connected product performance to the experience they’re actually buying it for. Then comes the reason to believe. “Every call hand-tuned by 3X World Champion Brad Allen” is hyper-specific. Whose hands? Someone with credentials that means something in this category. That detail gives the promise credibility. Then we add: “Built to last a lifetime, and then to be passed down.” Durability becomes something more meaningful when you connect it to years of hunts and eventually handing that call to someone else. Each line has a selling job: → “We live for a short season” connects with anticipation and limited opportunities → “Put more birds on the water” names the desired outcome → “Hand-tuned by 3X World Champion Brad Allen” supplies a reason to believe → “Passed down” connects lasting quality to tradition This is where Eugene Schwartz’s lesson from Breakthrough Advertising becomes practical: Start with a desire that already exists. Then show how your product satisfies it. We don’t have to teach duck hunters to want a successful hunt. We have to show why this call deserves a place on their lanyard. And that takes more than dropping cliche marketing terms like “premium,” “precision,” or “built with purpose” into an ad. It takes connecting what those qualities mean to the person spending the money. At Conversion Engine, we pay attention to these details because every line is an opportunity to make the buying proposition stronger. What does the customer already want? What words would they use to describe it? How does this product help them get it? What makes the promise believable? Those questions shape our Meta campaigns, from the opening line to the creative to the headline beneath it. The first set of ads uses words to describe the call. The second set gives hunters emotional reasons to bring it into the blind. Before you launch your next ad, ask this... Have we connected the features to something our customer actually wants, or have we left them to finish the selling for us? The answer to that questions tells you everyting you need to know.

Is it just me, or does @grunsdaily have the best ads in the game right now?