Josh

I'm noticing a trend in the info space. The operators who are growing all stopped treating content as a marketing task and started treating it as a business inside the business. What that looks like: - Dedicated team (thumbnail designer, editor, copywriter, strategist) - Real budget - Weekly output cadence - Someone who owns it that isn't the founder Meanwhile the operators who are dying are still doing it the old way. Founder shoots a video when they feel inspired, posts it, hopes it works, and moves on. That model worked in 2021. But in 2026, the good content creators are separating from everyone else at a rate I've never seen before.