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Julian

@JuliansDigital

CRO-led growth for Shopify+ brands - https://teapawt.net/t.co/8eUKr1yHiS

 Get Audit →
convertibles.dev/
Joined March 2021
  • Tweets20.8K
  • Following201
  • Followers1.7K
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Cody Plofker (@codyplof) profile pictureCody Plofker
@codyplof4 Jul 2025
I’m sure there’s plenty of good CRO people out there. I’m a very happy client of @JuliansDigital and Clayton at Convertibles. They have a unique testing methodology and are doing col stuff with AI to guide the roadmap.
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"Just add more USPs" is not a no-brainer. Test everything.
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Both products were $99. Halving both barely moved profit, raising both was the worst, BUT pricing one high and one lower ($125 / $90) won. +54.7% profit per visitor.
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Both products were $99. Halving both barely moved profit, raising both was the worst, BUT pricing one high and one lower ($125 / $90) won. +54.7% profit per visitor.
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Not all quizzes are created equal. Keep iterating though, if you nail one, it could be business-changing.
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Not all quizzes are created equal. Keep iterating though, if you nail one, it could be business-changing.
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Big shopify security issue Shopify has an agentic “knowledge base” and it publishes account owner personal phone numbers. Please take this off by default!!! Channels -> Agentic -> Knowledge Base to fix. @harleyf @tobi @Shopify
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Free-shipping bar plus a one-tap upgrade to a bigger pack. +24% revenue per visitor among shoppers who opened the cart. Smaller sample size, still very promising, test it.
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Free-shipping bar plus a one-tap upgrade to a bigger pack. +24% revenue per visitor among shoppers who opened the cart. Smaller sample size, still very promising, test it.
Image from Julian (@JuliansDigital)
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Quick win in Shopify If your fixed rate shipping is $5. Add a $10 fixed rate shipping with a slower estimated delivery time. This anchors the $5 to seem 1) cheap and 2) arriving faster relative Reduces checkout abandonment and increases revenue at not cost (no one is abandoning because they saw a worse shipping option)
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The CTA sat 5 folds down. Moving it up to the first fold resulted in +12% to revenue per visitor among shoppers who clicked add to cart.
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The CTA sat 5 folds down. Moving it up to the first fold resulted in +12% to revenue per visitor among shoppers who clicked add to cart.
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Stop testing low traffic areas on your site. There's no real data in that, it's all noise.
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Stop testing low traffic areas on your site. There's no real data in that, it's all noise.
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Even a "free" deal gets ignored when it shows up at the wrong moment.
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You run a configurator/quiz on your store? Test a mechanic that gets people back, it's most probably costing you not having one.
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Even a "free" deal gets ignored when it shows up at the wrong moment.
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You run a configurator/quiz on your store? Test a mechanic that gets people back, it's most probably costing you not having one.
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A specific stock meter > vague "high demand" labels.
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Upsells didn't grow the basket, and fewer people bought. Overall RPV suffered. Test everything. Upsells are not always a no-brainer, execution and research are the variables.
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Upsells didn't grow the basket, and fewer people bought. Overall RPV suffered. Test everything. Upsells are not always a no-brainer, execution and research are the variables.
Image from Julian (@JuliansDigital)
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