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Hacks on brand building and writing. Ex-Tesla to digital creator.

Joined February 2023
Photo by Harsh Patel (@JustSoHarsh)Photo by Harsh Patel (@JustSoHarsh)Photo by Harsh Patel (@JustSoHarsh)Photo by Harsh Patel (@JustSoHarsh)Photo by Harsh Patel (@JustSoHarsh)Photo by Harsh Patel (@JustSoHarsh)Photo by Harsh Patel (@JustSoHarsh)Photo by Harsh Patel (@JustSoHarsh)Photo by Harsh Patel (@JustSoHarsh)Photo by Harsh Patel (@JustSoHarsh)
I've worked at some of the top companies like Tesla, American Express, JPMorgan Chase and Capital One. Here are some of my biggest lessons and regrets:
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Whenever I feel doubt, I realize the feeling comes from a lack of control. To get rid of it, I double down on learning.
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Never fool consistency for progress.
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Attention is the new gold. Persuasion is the shovel.
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The emotions you pull out are the reason they will finish reading what you write.
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Start off simple, then complicate. Otherwise you'll fall hard.
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When you get confused, slow down. If you speed up, those are your emotions.
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If you are feeling any negative emotions think about what a more resilient human would do. Now do those things.
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Writing with specificity is an easy to establish authority, trust and knowledge.
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The more truthful you are, the more you will sell.
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If you are able to control your own attention, you’ll gain the attention of the masses.
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True happiness is focus. Which means the way to arrive at happiness is to control your mind’s attention.
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Easiest way to sell anything is to be the most the liked, respected and trusted person in the marketplace.
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If your product is the most expensive, describe more features. If your product is the least expensive, compare it to a more expensive product.
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The more distracted your mind is, the more unhappy you’ll be. A focused mind directly correlates to happiness.
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He never wanted money, just independence. But he overshot. - Alex Hormozi on Charlie Munger
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Want to become likeable? Overdeliver when they least expect it. This works in business. This works in a job setting. This works in friend groups. Give flowers when nothing is expected. The impact is much greater.
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Easiest way to sell anything is to be the most the liked, respected and trusted person in the marketplace.
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Creators see problems as opportunities. Consumers only see solutions.
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The cure to doubt is becoming a learner again.
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Your words must follow logical sense, but when this momentum slows down inject a curiosity point.
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