Jay

Name a match you'll never forget. I'll start:

Unpopular Opinion: American grassroots soccer could produce the next Ronaldo if more kids who could play got a chance to play.

The team that ordered 100 shirts: "Whenever it's ready, no rush at all." The team that ordered 10 shirts: "Any update? It's been an hour."

Business owners: what sounds like good advice but is actually useless?

Every big brand started out making something for a small group of people who cared a lot. That’s where Oya is right now

My Ballon d’Or 2026 top 10 🏆 1. Kane 2. Mbappé 3. Olise 4. Yamal 5. Luis Díaz 6. Dembélé 7. Messi 8. Haaland 9. Kvaratskhelia 10. Lautaro Martínez Who’s too high or too low? Do you agree?

Networking is underrated in business. I randomly had a conversation with a team captain who ordered 50 jerseys for his two teams.

Soccer positions ranked by how much the person is enjoying their life: 1. Striker 2. Winger 3. Centre back 4. Midfielder 5. Full back 6. Goalkeeper 7. Whoever agreed to go in goal "just for this half"

Close offside calls are soccer's version of the gold dress / blue dress argument.

Someone asked what I do for fun. I design soccer jerseys. Someone asked what I do for a living. I design soccer jerseys.

Me: “I’m buying the jersey as a collectible.” Also me: wears it three times in the first week.

He tried drawing Zlatan and ended up with Snoop Dogg instead 😂

As a founder, your job changes every three months, but nobody sends you the updated description.

Nobody prepares you for how much of running a business is waiting. Waiting on samples. Waiting on replies. Waiting on a shipment. Then all of it lands on the same Tuesday.

I love when a club gives us a badge and says, “Do something with this.” The badge:                                The jersey:

People ask why we only make soccer jerseys and equipment. Nike started with running. One sport, done properly, until it meant something. Soccer is Oya’s running.

Sometimes, the best design ideas are the obvious ones. What do you think of this Egypt jersey?

Unpopular opinion: It's okay for soccer jerseys to have personality.

Redesigning iconic jerseys with alternate sponsors.  Which one hurts your eye the most?

The most iconic World Cup shirts ever. Yes or No?