Katherine Barrow

Had such a great time talking about #continuousdiscovery at #uxnz2020 this morning. Looking forward to the last few talks this afternoon!

You Don’t Need a Grand Strategy to Achieve Organizational Change buff.ly/2Q3NEYr

Design your products around mindsets, not just user personas buff.ly/2rAJJcU

How the psychology of co-creation hooks customers - The Startup - Medium buff.ly/38Fr7Id

Slack and the Decline of Bots - OneZero buff.ly/2WadOdS

And the persona rant continues. This article does a great job of discussing the real world impact of using #personas as an excuse to not talk to your users. buff.ly/2Styhs4 #ux

Now here's something you don't see every day. The USA "Business Roundtable" has changed their view on "the purpose of a corporation" from providing value to shareholders to benefitting many stakeholders, including customers, employees and communities. buff.ly/2Z87gMQ

I also love the idea of persona spectrums, that acknowledge that the average person does not exist. Combined with Jared Spool's scenario-based personas, this could really revolutionise how we go about designing for real people. buff.ly/2OBWtVQ

This is a really useful, quick read on helping executives draw the link between business metrics and customer behaviour outcomes. It includes a great workshop that helps contextualise the relevance of outcomes to overall business performance. buff.ly/2LRIq0y

@SlackHQ rolls out a newer, faster app, but loses one of its empathetic micro-interactions. :th used to bring up the thumbs up emoji first, because Slack liked to believe our response to most things was positive. Pity to see it (probably unintentionally) gone

@nzdesigngal smashing it at #nzcustomer

Really enjoying the #cxsummit2019 - looking forward to sharing @pixelfusionnz and @Auckartgal’s chatbot story this afternoon

#climatechange #inequality #futureofwork contribute to the world’s problems by finding the world’s solutions. @jacindaardern #nzhta #NZHiTechAwards

#thriveability not sustainability #NZHiTechAwards #htanz

@pixelfusionnz team representing at the #NZHiTechAwards @NZHiTechAwards #HTANZ #TechWeek19 #InnovateDebate19

A great final message from #teamproposition #Techweek19 #innovatedebate19

The opposition team making Dyson puns #innovatedebate19 #Techweek19

We’re not creating businesses, we are creating teams #techweek19 #innovateDebate19 @pixelfusionnz

Autonomy is a myth- floor debate getting started @pixelfusionnz #innovatedebate19 #Techweek19