I bring you tips to grow your business online while keeping your valuable reputation. Technical marketer. PPC & SEO expert. Owner of devEdge Internet Marketing.
Victoria, BC
Joined April 2012
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#GoogleAds has a campaign type called "Performance Max." I've been experimenting with this, and for the most part, I'm impressed with the results. Have you tried Performance Max in your campaigns? How'd it go?
Here's some thoughts on what we found:
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The 2nd person perspective can make your writing process more efficient and get better #marketing results. Here's how to effectively leverage this point of view:
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#smallbusiness #Communication
It's #NationalDogDay ! And it's time to introduce Murphy. Right now, he's a puppy. Our hope is that he will become a therapy dog. It's a journey full of challenges. But who wouldn't love that face? Whose day wouldn't get better with a visit from Murphy?
Here's some bad news for #SmallBusinesses #SMB looking to cash in on Google Ads. I'm curious though, has Google Ads been working for you? We haven't really seen it become unaffordable to our clients... But it is heading that direction.
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Your business needs a #marketing strategy, not a lottery ticket. When you start out of desperation, instead of with intent, you just end up wasting money.
Marketing isn't a quick fix. You've got to give it a chance.
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Here's what I think are 4 essentials for a winning campaign.
What would you add? As a #smallbusiness owner, what is a healthy mindset to you when approaching marketing?
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Are you trying to do it all in #business? I firmly believe that picking a niche is the only way to grow naturally. Thinking smaller in order to get bigger. Do you agree? Or is it better to look for work in a wider audience?
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Everyone! Check out my friend @Kinda___Weird and maybe drop a follow. Yes, it's a different kind of Twitter channel... You might just like it though!
#Folllow #ShareTheLove
The Law of Reciprocity is all about giving something in order to get. Many marketing dollars are wasted by practicing this poorly. Are you leveraging it in your offers? Be sure to get it right.
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Kevin Clark retweeted
That debate was the worst thing I've ever seen & I was in The Star Wars Holiday Special.
The single most important element on your website is the Call to Action. On a business website, everything you do is about getting people to take that action. Do you agree?
devedge-internet-marketing.c… #CTA
@play_scavengers Hey guys! Just play tested and the game shows A LOT of promise. WELL DONE!! A couple thoughts: The Data Points don't seem to matter. Your red circle shrinking later in the game is too much like pubg and every. single. BR title.
As the game progresses, the areas on the map where the data points spawn shrink to smaller and smaller areas. And take out the red circle/storm mechanic entirely. Teams will be driven to get data points, decide if the 15 data points is worth the extra fight...
Start thinking about what other people want. Then figure out how to get that for them. You'll be better off for it. And so will the world.
Do you agree?
#business #businessowners #ThoughtForTheDay #thoughtoftheday
David Ogilvy is famous for saying "When you have written your headline, you have spent eighty cents out of your dollar." In other words, headlines are important! Here's how we put together a great headline...
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Recent, and historic, incidents of race-based violence and discrimination have caused us all to take pause. I strongly condemn these racist acts. I ask you to join me in pledging values of diversity and inclusion; to oppose racism and hate in all its form.
#blacklivesmattercanada
I've never seen this before.
Outside my "home office" there was this unique circular #rainbow. No photo effects. I'm Looking straight up... The arch was more like a halo. Fascinating!
