What happens to your cap table if your equity platform shuts down?
Thousands of Pulley customers are asking right now. The question won't go away after Dec 8.
Three questions I'd ask any equity vendor. Including mine.
1. How are you funded?
Burning down a raise, or making more than you spend?
2. Can I export the full history?
Every grant, every board consent, every old 409A. Today's cap table isn't enough.
3. If you close, who holds my records, and for how long?
My answer to #1: two years ago I chose profit over growth. Cake is cash flow positive, has raised ~$8M in total, and keeps a mandated cash reserve.
Nobody can promise they'll never shut down. Everyone can answer these three.
Kim Hansen retweeted
🍰 500+ VC funds back companies that run on @CakeEquity, from the top 10 to emerging and specialist funds and the best-known accelerators.
And their customers rate it #1 on G2
cakeequity.com/cake-momentum
Kim Hansen retweeted
Just like Jira made tracking work feel like work.
Equity software did the same to startups.
More teams than ever are switching over to @CakeEquity. So we continue to do more for you to connect incentives to results.
Updates. Reactions. Bonuses. Do more with Cake.
#captable @Garrison @mrp
Kim Hansen retweeted
Tomorrow in Venice Beach! 🌴 We're taking over the rooftop at Kassi #LATechWeek @Techweek_
Founders, investors, and execs. Greek mezedes, beverages, music, and a sunset over the beach 🌅
Tues, Oct 13 | 5 to 7:30pm PT
RSVP in the comments
Love, G from @CakeEquity 🍰💙
Kim Hansen retweeted
Attorneys from 8 of the biggest US startup firms working in @CakeEquity are up 7x since the end of 2024. Good lawyers want more than one option too.
Kim Hansen retweeted
Has innovation caught up to science fiction?
@CakeEquity is teaming up with Voice Capital on 10/13 for an #LATechWeek 🌴 rooftop party + panel at Kassi in Venice w/ voices from Interplanetary Capital, THE BR-DGE, and NASA JPL.
Spots are limited, see y'all there!
Love, G 💙
Kim Hansen retweeted
We're working on making @CakeEquity your favorite cap table for coding agents
- Grok support. Add Cake as a custom connector
- Fully diluted figures now include RSUs
- Setup docs for each agent
The maths stays in Cake, so your agent makes fewer mistakes.
Kim Hansen retweeted
As a company building accounting software that integrates with Carta… we migrated from Pulley to Cake and it was surprisingly good
- Super fast migration by a person responding every few hours
- Even spotted a mistake to the pool calculation from Pulley numbers
- Transparent pricing, pay for what you need
Only negative: their app feels a bit vibecoded
Note from Kim, founder of @CakeEquity
We saw the news about @pulley today. As a founder, I’m sad to see them go. @yinyinwu and the Pulley team built something a lot of founders genuinely loved!
In Pulley’s own 2025 comparison, Pulley ranked Cake equal on every criterion they chose. No other tool did.
If you are one of the thousands of companies now facing a forced migration, I want you to know that you can still choose the destination.
Our team at Cake will personally handle your migration for free and we are also offering 20% off for the month of September to support the transition and disruption to your business.
Where Cake wins:
- We handle your entire migration. Cap table, stakeholders, grant history, free and accurate.
- Built for wherever you’re headed next, from your first SAFE to your most complex round
- We also have the easiest platform to use - 4.8/5 at G2, if in doubt
- Fast and helpful support team
- Compliance depth carried over cleanly
- An employee app your team can log in and be motivated
- MCP integration to integrate your own intelligence into Cake
If you want to talk it through before 12/8, we’re here to help. cakeequity.com/demo-request
