Kristoffer

Google is retiring these ranking systems: Page experience Mobile-friendly Page speed Secure sites Good catch by @rustybrick. "The page experience update was a concept to describe a set of key page experience aspects for site owners to focus on." According to Google, page experience was a concept for us to focus on. Core web vitals were a signal but not a separate ranking system. This doesn't mean that those factors no longer matter! Here's my thought. A signal like, say, page speed, was a measurable thing, a score. Over the years, these signals combined together could be used to help Google predict if a page was likely to be useful to people...to not jump around, to load quickly, to be secure. These are all things that correlate with a user's perception of usefulness, making it more likely that they are going to find the content useful and helpful. In 2022 Google introduced the helpful content system. This system uses machine learning to "better reward content where visitors feel they've had a satisfying experience." The helpful content system aims to reward content that follows the criteria Google laid out here. These are the helpful content questions, the questions that originally were the Panda questions. developers.google.com/search… I need to revisit my advice around the desktop rollout of the page experience update in Feb last year. Many sites saw declines at that time but I thought there was some other thing going on because most of them had good or medium core web vital scores. I thought there had to have been some type of unannounced quality update. Now I see that page experience really was so much more than having good core web vital scores. Here's Barry's article on this change: seroundtable.com/google-reti…