Persuasion class at KU Leuven (Belgium); Account used to communicate with students; contact via @TimSmitsTim
Leuven, Belgium
Joined September 2011
- Tweets574
- Following2
- Followers478
- Likes3
De kracht van anekdotische narratieven. Daar kan een systeem 2 en op argumenten gebaseerde sensibilisering niet tegen op; helemaal als die campagne te weinig geld heeft voor een groot mediabereik
Persuasion retweeted
New paper with @EmmaBoyland @TimSmitsTim @joaharrold on the influence of front-of-pack portion size images, published OnlineOpen.
Children exposed to the larger portion size served and consumed sig. more cereal than those exposed to the smaller portion. onlinelibrary.wiley.com/doi/…
Persuasion retweeted
The ads for Buckley's cough syrup emphasise how awful it tastes in ever more inventive ways - a brilliant insight at the campaign's heart: we assume anything that foul must be potent
Another great example of the pratfall effect
Persuasion retweeted
Naming a solution/behavior makes it more marketable. Also for social marketing, like with the designated driver. Or, its Belgian version BOB (@BOB_bedankt)
The power of giving a behaviour a name: the designated driver and the Sapir Whorf hypothesis
Exceptional piece from @rorysutherland directnewideas.com/magazine/…
Persuasion retweeted
Social media can motivate people for physical activity if it adds some competition to the situation. But it decreased activity when it was a social support type of social media. Interesting
When it comes to getting in shape, a little competition may make a bigger difference than having support from your friends bit.ly/2FMmeDI
Persuasion retweeted
#Nudging is een populaire techniek, omdat zonder veel gedoe #gedrag te sturen is. Echter, voor flinke verandering is het beter kleine momenten van frictie te introduceren om zo mensen actief aan te zetten tot een bewuste, geïnternaliseerde keuze. #SWOCCNL: swocc.nl/kennisbank-item/ged…
Persuasion retweeted
Dear students, after the thrill of the first week in our academic year, it's good to take in this thread's advice on how to approach classes #kuleuven
Tomorrow first lecture, new students @PPW_KULeuven. My first slides are ready. (A couple of new ones this year!)
1/6
Providing PowerPoint Slides prior to class has an adverse impact on performance of students.
Persuasion retweeted
IMSer @TimSmitsTim in #dsavond @destandaard over campagnes met angstaanjagende beelden standaard.be/krant/publicati… #infrabel
Persuasion retweeted
Successful series of nudges used by Behavioural Insights Team to reduce the overprescription of antibiotics
In Think Small by @owainservice
Persuasion retweeted
The whole field of persuasion takes a deep bow today to honor John Cacioppo. The ELM still remains the best model to start understanding most of persuasion. But John had seminal work in so many other subfields. #rip teapawt.net/jayvanbavel/status/971…
Persuasion retweeted
The Unconscious Reasons We Do What We Do by John A. Bargh @KulPersCom #goodreads
Persuasion retweeted
Mijn nieuwe @SWOCC_NL blog. Eten zien, doet eten. Over ons recente onderzoek in Appetite researchgate.net/publication… teapawt.net/SWOCC_NL/status/956832…
Enkel het zien van voedsel in een kookprogramma kan het eetgedrag van kinderen beïnvloeden #SWOCCNL: swocc.nl/kennisbank-item/hoe…
Persuasion retweeted
Write a speech on the #FutureofEurope and win the chance to deliver it!
@MetaforumLeuven @KU_Leuven @LeuvenU
Deadline = 15 April 2018 | See futuring-europe.be
Persuasion retweeted
Mooi in beeld gebrachte Twitterstorm over @Jihad_VP in @destandaard met @CXSocialCare cc @TimSmitsTim
Persuasion retweeted
Trump's tweets move markets, disrupt diplomacy and inflame political anxiety almost daily. As long as we allow him to manipulate our public discourse with his fingertips, we’re his puppets. Time to cut the strings! My essay in SacBee's California Forum: sacbee.com/opinion/californi…
On successful health campaigns [Dutch] ‘Het moet vooral leuk zijn. Én onze eigen keuze’ standaard.be/cnt/dmf20171205… via @destandaard