Helping Founders take back their time and scale @ https://xitter.cf/t.co/dMb686eVCC, building https://xitter.cf/t.co/TOe9YEiElx to $100k/m from zero.

Hire From My Company 👉
Joined October 2013
We've now had 2 employees in 2 months quit without giving 2 weeks notice. And look, nobody can force you to stay. But I genuinely think how you leave people matters. Commitments matter. Reputation matters. You don't get to treat every relationship as disposable just because you technically can.
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I’ll block 90 minutes for something I don’t want to do. Then I actually start, and it’s over much sooner than I expected. Consistently. You’d think by now I’d stop believing myself when I say, “That’s going to take fucking forever.”
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You can delegate most of the work and still own every outcome. Someone runs the campaign. Someone takes the calls. Someone manages fulfillment. But when the number is off, everyone looks at you. I think that’s one of the hardest transitions between a $3M–$5M company and a $10M company. People doing the work is no longer enough. You need people responsible for whether it actually works.
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Everyone tells business owners to do a time audit. Track every little thing you do. Here’s a simpler place to start: Open next week’s calendar. How many uninterrupted 90-minute blocks do you actually have to work on growing the company? Not how many hours are you working. How many blocks can you actually use?
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“If losing the employee is painful, pay them enough to stay.” She accepted the salary 9 days ago. At what point is a business allowed to believe that the offer you accepted was actually acceptable to you?
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After three years in Poland, we left. Family flew to Portugal because of visa logistics. I got the dumber plan: a week across Europe with a corgi, a road bike, and a very full car. Episode 1: Wrocław to Prague. Handed over the keys. Finally out of the bureaucracy. youtu.be/Gv_NNVW_kxc
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June 2022: about $17,000 a month. Early 2023: over $100,000 a month. 2024: one deal paid me several years of my old engineering salary. 10 days at Disney World. Then I looked at what I'd actually built…and it wasn’t pretty. 📍 amazon.com/dp/B0HLLKNL1F
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"We'll start hiring in January." Translation: Week 1: catching up after the holidays Week 2: finally start the search Week 3: reviewing candidates Week 4: interviewing February: they work out notice at their old job Then onboarding Your "January hire" is doing real work sometime in March. You burned most of Q1 to put off one decision until after the holidays.
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A good CV tells you someone might be able to do the job. Knowing their work over several years gives you a hell of a lot more to go on. That’s why we keep track of good people when their companies change and they need a new role. When you need someone, you want more than a stranger with a convincing application.
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Entrepreneurship gives you more freedom over WHEN you work. It doesn’t give you total freedom over WHAT needs doing. The CRM still needs attention. The prospects still need follow-up. The outreach still needs to go out. You can do it at 6 a.m. or 10 p.m. It’s still your fucking problem until someone else owns it.
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The exhausting part of a recurring business problem is knowing how much work you’ve already put into fixing it. You hired. You explained. You followed up. And somehow you’re having the same conversation again. At some point, you have to ask what’s actually changed besides how tired you are of talking about it.
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I used to type 150 words a minute. Now I just talk to AI and it does the work. At this rate, in a year I’ll type 50 words a minute and get ten times as much done.
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Expecting a new employee to take their commitment seriously does not mean you expect them to stay forever. You’re about to spend time training them, pay them while they learn and give them access to your business. Wanting them to mean it when they accept the job is a pretty fucking reasonable expectation.
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We get about 700 applications for a remote role. Say you spend just ONE minute reviewing each application and LinkedIn profile. That’s 11 hours and 40 minutes. Add: * 2 hours watching candidate Loom videos * 4 hours interviewing 8 candidates You’re at almost 18 hours. We haven’t counted scheduling, chasing replies, or the work you stopped doing to get through all of this. Posting the job was the easy part.
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I made a video about a Sales Rep leaving after 9 days while continuing to interview elsewhere. One response: Maybe you changed the conditions. Maybe you expected too much. Maybe you didn’t pay enough. Then, at the end: “I know this video is fake.” So we’ve established that I’m wrong in both the real and imaginary versions of this situation.
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We'd just escaped a war. Then 3 weeks in a crappy three-star hotel in Prague, carrying pots up three flights of stairs, waiting on a stamp for our dog. "paperwork does not care that there is a war on." That's the prologue. ⬇️ amazon.com/dp/B0HLLKNL1F
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8 to 10 hours a week on client reports. Now 5 to 10 minutes per client. One thing Natalia took off Bert Fernandez's plate at HealthTech2Care. Not a cold caller. Not an "inbox manager." Someone who owns everything between a lead saying yes and a sales meeting: - 1,200+ qualified leads followed up - 300+ meetings booked - Clients naming her in their testimonials When the business outgrew one person, Bert hired Maria. Natalia trained her. 👇 hire-ua.com/case-studies/hea…
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Bureaucratic. Slow. Incompetent. Opening a company in Poland was the worst decision of my life. I don't recommend doing business there. youtu.be/7NG93UhbRwQ
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I used to run Twitter Ads that booked sales calls for $50–80 each. I was so good at it that I seriously thought about starting an ad agency around it. Thank God I didn't. Months later I ran them again. Clicks were coming in at 3 cents. Three cents! Sounds incredible, until you notice nobody buys anything. Something that worked is not a permanent advantage. Sometimes the platform just changes underneath you.
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Before you hire someone to “take content off your plate,” decide what you mean. Edit the footage? Plan the shoot? Come up with the ideas? Explain how the content is supposed to help sell your service? Those are different responsibilities. You can hire someone who does the first one well and still find yourself doing most of the job you wanted to stop doing.
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One of the most valuable business skills you can learn now is giving AI agents useful instructions. What are you trying to accomplish? What do they need to know? What does a good result look like? You can get an absurd amount of work done. But you still have to explain what the fuck you want.
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