@KyleSulerud
 Grand Forks, ND
Joined May 2009
  • Tweets2.9K
  • Following62
  • Followers2.5K
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My pay-per-lead company, Leadzolo, was just named to the 2026 Inc 5000 list of fastest growing companies in America. #32 overall. #2 in advertising and marketing. It’s a vanity list that only looks at one metric (gross revenue). I’m still going to enjoy this one for a minute.
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Pay-per-lead is different, and enabled Leadzolo to scale quickly. Less selling time, more selling systems and expertise. We’re still hitting ceilings but at least they’re higher.
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I ran a retainer marketing agency for years before this one. Real growth, real clients, real revenue. But it never hit the revenue threshold the Inc 5000 list requires. The retainer agency model is tough to scale, and I hit a ceiling more than once.
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Your hook doesn’t need to stop everyone. it needs to stop the right people.
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If your Ad copy isn’t captivating nothing else matters. You can: > Be in the most beautiful landscape > Use the smoothest edits > Be well-spoken But if your copy sucks. Your Ad won’t convert.
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Your Ads are profitable? Don’t stop testing. Your Ads aren’t profitable yet. Don’t stop testing. The worst thing you could do at any point is stop testing.
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Don’t know what to write in your Ad copy? Most people just want to: > Be healthier > Be confident > Ease something > Make more money > Be more attractive > Reduce time spent > Be freed from pain So write something that helps with one of these.
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In 5 years I’ve generated over $75 million with YouTube Ads... These are the top 7 mistakes keeping your Ads from being profitable.
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And there you have it… Some of the biggest mistakes people make with their YouTube Ads. And obviously the biggest mistake... Not following @KyleSulerud and liking this thread for more content like this: xitter.cf/KyleSulerud/status/168…
Kyle Sulerud
@KyleSulerud26 Jul 2023
In 5 years I’ve generated over $75 million with YouTube Ads... These are the top 7 mistakes keeping your Ads from being profitable.
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Still don't think you can do it? Don't worry. If you were our partner... We'd sit you down and together... Come up with a winning Ad... In less than 2 hours. You don't need to be charismatic. You don't need fancy videos. You need to click here: adleg.com/t
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