Empowering Chinese Consumers | Advancing Australia's Agricultural Industries
Australia, China
Joined January 2019
- Tweets46
- Following467
- Followers195
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Latitude 28 Produce retweeted
Today's episode is a chat with Latitude 28 Director, James Williamson. Tune in to hear his interview with Kayla about China, beef, blockchain, and more!
Spotify - open.spotify.com/episode/3D5…
Apple Podcast - podcasts.apple.com/au/podcas…
Google Play - podcasts.google.com/feed/aHR…
Thanks @RuralEdgeAus for the opportunity to speak at #inspire2021 and discuss our journey digitising @L28Produce
James Williamson @L28Produce digitisation of export brand into China. Saw opportunity to develop technologies to build 🇨🇳 consumer confidence in traceability of Aussie beef product #inspire2021
Latitude 28 Produce retweeted
James Williamson @L28Produce digitisation of export brand into China. Saw opportunity to develop technologies to build 🇨🇳 consumer confidence in traceability of Aussie beef product #inspire2021
@L28Produce recently sat down with local podcasters @StartupWestAus to talk about our direct to consumer model, why customer retention is one of our most important goals - yet is also one of our greatest challenges.
Clip of @StartupWestAus latest podcast w/ James Williamson, co-founder @L28Produce - great learnings here on being a #WA #startup selling into #China.
To hear the full discussion, search 'Startup West' on any podcast platform, or go to: soundcloud.com/startupwest/3…
#agtech #podcast
@L28Produce received praise from @Austrade & industry this week, @meatlivestock Manager Ian Jensen was quoted saying "Through digital mediums, Latitude 28 is able to create a close and personal experience between consumers in China and those in Australia". tinyurl.com/yx7rwz6j
Latitude 28 Produce retweeted
Latitude 28 wants to verify the provenance of its beef and lamb #product to the #customer in the most incontrovertible way possible: the #blockchain.
#farm #agtech #innovation
ow.ly/4VMr30qgZuk
Great insight from James Dunn at @finfeednews today, looking at the progress @L28Produce is making selling #Blockchain verified beef to the #China market. 🔗🔐🥩 finfeed.com/features/paddock…
@L28Produce spoke to @ABCRural about selling beef and lamb products direct to consumers in #China. L28’s #blockchain tech can give certainty into the quality and origin of produce, which consumers demand particularly in the current world climate. 🥩(43min) abc.net.au/radio/programs/wa…
@L28Produce are featured in the @FinancialReview discussing the growing demand for Australian beef in China, the challenges along the way and our current capital raising.
Thanks @MikeSmithAFR
tinyurl.com/vrnvp2b
#china #beef #export
@L28Produce was honoured to attend the Australia China Friendship Awards last night, to receive the ‘Family Friendship Award’. Special thanks to @Dong_zhihua. It was great to celebrate with the other award recipients @FortescueNews, @TianqiLithiumAU & other like-minded people🇦🇺🇨🇳
Today we spoke with the legend that is Steve Price on 2GB, we appreciate the support @StevePriceMedia and @2GB873
One of the video tutorials had about 1.5 million views.
2gb.com/aussie-farmers-teach…
"Living in China and becoming involved in Chinese culture ... we thoroughly enjoy it" ... Get some insight into how @L28Produce are engaging with the Chinese in today's The Deal magazine thanks to @australian @GlendaKorporaal
tinyurl.com/yyzph7fz #China #beef
Thanks to @paigeataylor for the @L28Produce page 4 article in this morning’s @australian , a teaser in the lead up to Fridays' feature on Australians doing business in #China by @GlendaKorporaal . We are proud to share our positive China - Australia story tinyurl.com/y4fsf9zc
“Raising Stakes in China” great article from The Countryman on @L28Produce building a brand that captivates the attention of their Chinese consumers with consistent direct engagement.
tinyurl.com/yxpjrbjk
@zacheryrelph @callydupe
#blockchain #china #engagement #beef
Happy customers this week sharing their experience with @L28Produce #Blockchain verified products purchased on JD.com! We are excited to see our products being well received by consumers in China as they engage with our brand!
Technology never looks so delicious! – at Shanghai, People's Republic of China
Thanks to our valued customers for sharing their videos, including @DMemelines
Thanks to @farmweekly for this great article explaining the three crucial pillars of our business.
✅Engageable
✅Traceable
✅Interactable
One on its own is not enough to truly create a new brand experience for consumers, and disrupt the market.
tinyurl.com/y485r5hn
🐂🐑 "We always wanted to position ourselves as a direct to consumer exporter which essentially means we're the ones selling our product direct to the consumer and that puts us in a predominantly e-commerce space."
farmweekly.com.au/story/6279…
This month @L28Produce hit over 6 million views across a series of videos on Chinese social media. Our social engagement strategy aims to connect consumers to their food, and takes #Blockchain verified #beef to a whole new level! – at Shanghai, People's Republic of China
The inspiration for this strategy was born over 6 years ago, when L28 founders James and Rhys were living in #China learning Mandarin. James and Rhys’ efforts to understand China is a huge demonstration of respect and feeds the success of L28’s social media stats. #socialmedia – at Shanghai, People's Republic of China
@L28Produce is proud to be a finalist for the first ever @BlockchainAUS Industry Awards!! We’re excited to be part of this national award, reflecting the growth of #Blockchain technology in Australia. #BlockiesAwards – at Shanghai, People's Republic of China
One of our largest categories hailing 6 #BlockiesAward Finalists is our #Startup #Scaleup. In this Business category we welcome our front runners @flexdapps @L28Produce @Loki_Project @sempoglobal #tillpayments and @TravelbyBit. #startupgrind #scaling
