Marketing blogger, currently covering GTA VI activations. Strategy Director in advertising. Follow me for the most creative ads and brand moves. ✨ #GTAVI
Amsterdam
Joined February 2009
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After 13 years of waiting and only a handful of official communications, Grand Theft Auto VI’s marketing is now shifting into high gear!
llllitl.fr/2026/10/gta-vi-ma…
#GTA #GTAVI
To call out Florida Governor Ron DeSantis for blocking climate action, Uncommon created a life-sized silver statue of him, melting at just 29.8°C.
A powerful physical stunt turning political inaction into a chilling visual metaphor.
@uncommon_studio @GovRonDeSantis
Street Fighter has turned abandoned cars into advertising space! 🚗💥
In São Paulo, where thousands of abandoned cars litter the streets, Paramount turned the game's iconic "bonus stage" into a real-life activation.
#Marketing #StreetFighter #Entertainment #Brazil
In true GTA satirical fashion, Rockstar Games is using Miami’s advertising screens to promote parodies of real-world companies, complete with double-entendre taglines. 😅
More info: llllitl.fr/2026/10/gta-vi-ma…
Photo credits: @OfficialJoelF.
#Advertising #Marketing #GTAVI
Matthieu Lamoureux retweeted
Un constat qui en dit long sur l'actualité de notre secteur... 😵💫
Nos deux derniers articles font mal : lnkd.in/p/eq7ExFuV
🤖 Made with AI
Are clients moving away from traditional pitches?
Publicis won Microsoft and PepsiCo without formal reviews. CEO Arthur Sadoun says clients increasingly prefer deeper discussions with agencies they already see as the right fit.
#AgencyLife #Advertising adage.com/agencies/aa-public…
In Subway’s latest campaign, "Feed Your SUBconscious," Will Arnett (@arnettwill) plays people’s inner voices attempting to steer them away from greasy fast food, sad protein bars and overpriced smoothies.
#Food #Marketing #SUBconscious
Levi’s, Nike vs. adidas, Beckham, Air Transat, reactive advertising...
We discussed the brands that got the World Cup right with The Brand Beat (Billups): thebrandbeat.com/news/next-o…
#FIFAWorldCup #WorldCup #Advertising #Marketing
This might be one of my favourite sports ads of the year. 🥹 The NHL returns to ESPN for a new season with a perfect mix of nostalgia and marketing brilliance.
And Liam Neeson narrating the whole thing? Just perfect.
youtu.be/UL6PQqL2tgI
40% of new business professionals work weekends during pitches: llllitl.fr/2026/10/the-downs…
#Advertising #Marketing #Pitching #AgencyLife
🤖 Made with AI
McDonald’s introduces ads on its digital drive-thru order boards. This new 'retail media network' could eventually grow into a $1 billion business for the company.
#Media #Advertising
cnbc.com/2026/09/23/why-mcdo…
Ben Cohen challenges the advertising industry to pressure Magnum (ex-Unilever) to sell Ben & Jerry’s to socially aligned investors
adweek.com/brand-marketing/b…
docs.google.com/document/d/1…
#Marketing #Creativity #IceCream @YoBenCohen
Powerful new @TIME cover.
"This summer, AI showed how frighteningly capable it has become."
time.com/article/2026/09/15/…
#AI #Tech
Matthieu Lamoureux retweeted
Un communicant sur trois n'est pas enthousiaste sur l'avenir du secteur... ❤️🩹
Étude complète : unjobdanslapub.fr/2026/09/at…
#Emploi #Communication #Marketing #Publicité #Digital #IA #Paris
🤖 Made with AI
Apple is hiring a "Buzz Marketing Marketing Manager".
linkedin.com/jobs/view/44638…
"In this role, you will lead the strategic vision and execution of cultural marketing initiatives across France."
#Apple #Marketing
Matthieu Lamoureux retweeted
Une Rentrée dans la Pub ! 💼✨
Voici quelques unes des offres d'emploi reçues ces derniers jours :
linkedin.com/posts/unjobdans…
#Emploi #Communication #Marketing #Publicité #Digital #SocialMedia #RP #Paris #Alternance #CDI #Stage
Instead of showing photos of its exhibits, like every museum does, National Geographic created a campaign asking people to “imagine” the new exhibits instead.
With 70+ museums in DC, Nat Geo’s new museum launch had to truly stand out.
#Creativity #Advertising #Marketing
Behind every tidy room are boxes full of random stuff.
IKEA’s latest outdoor installation shows a perfectly tidy room from its ads on one side, and a whole lot of SAMLA storage boxes on the other.
#Advertising #Marketing #Creativity
When was the last time your agency asked its clients what their biggest challenges are (and what they truly need from you)? 👀
llllitl.fr/2026/08/what-cmos…
#CMO #Advertising #Marketing
