The centre for scholarly research and teaching in #marketing at @LeedsUniBSchool
Leeds, West Yorkshire
Joined May 2013
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LUBS Marketing Department retweeted
Brands transgressing at home and abroad: Black sheep, prodigal sons and identity threats. Our new paper with @aulona_ulqinaku is out! Give it a read below! @LUBSMarkDiv
OPEN ACCESS: Consumers react more negatively, and brands suffer more and for longer following misconduct at home vs. abroad. Managers must adapt crisis response strategies and manage brand recovery differently across domestic and foreign markets. link.springer.com/article/10…
LUBS Marketing Department retweeted
When you’ve been teaching non-stop for the past 6 weeks @LUBSMarkDiv and don’t know which day of the week it is, up pops a reminder of where you actually work @LeedsUniBSchool @UniversityLeeds
Be rude not to 📸
#ilovemyjob #academiclife #academicchatter #funniestlecturer
LUBS Marketing Department retweeted
Leeds University Business School to host Northern European Consumer Research Symposium | Leeds University Business School | University of Leeds business.leeds.ac.uk/faculty… @LUBSMarkDiv @DrMGer
LUBS Marketing Department retweeted
A full house (with a waiting list) of @LUBSMarkDiv students giving up their precious Saturdays to do the Sales Accelerator Challenge at @LeedsUniBSchool with former a VP Global Sales at Vodafone and all round amazing sales trainer Tim Chapman.
LUBS Marketing Department retweeted
Another full house last night from @LUBSMarkDiv for the Making Difference entrepreneur award @LeedsUniBSchool. These business ideas are ace!
LUBS Marketing Department retweeted
#AMAwinter23 was a blast, presenting my research with @Basil_Davvetas and Prof. Katsikeas on brand transgressions #Nashville was such a pleasant surprise too @LUBSMarkDiv @LeedsUniBSchool @AMA_Marketing
LUBS Marketing Department retweeted
@madlubs is on! Our 2022/23 "Making a Difference" initiative kicked off yesterday with an information session to @LUBSMarkDiv students! Big thanks to @RebeccaPadgett @nrkinsey and @lynnp69157864 for organizing the event and all students who attended! Stay tuned for what's next!
LUBS Marketing Department retweeted
1/3 Our podcast is live!🎙️
Listen to the new episode of the @LeedsUniBSchool Research and Innovation Podcast, where Alessandro Biraglia (@The_Dr_is_Out_) and I discuss the comeback of independent (“indie”) brands.
Spotify:open.spotify.com/episode/6sO…
Apple:podcasts.apple.com/gb/podcas…
LUBS Marketing Department retweeted
Happy to share our latest research article entitled “#Consumers’ #Environmental #Sustainability Beliefs and #Activism: A Cross-Cultural Examination” published in @AMA_JIntlM @GruberVerena @BSchlegelmich @oucyprus @LUBSMarkDiv
The article is open access: journals.sagepub.com/doi/10.…
LUBS Marketing Department retweeted
Would you take a look at this a full house and @amylongsden from @LeedsUniCareers helping PG from @LUBSMarkDiv students navigate their way on services available
LUBS Marketing Department retweeted
After years of following this project with @HelenPNHughes @DrMGer @The_Dr_is_Out_ & co, I’m excited that we’re now hiring a Behaviour Lab Manager. Please reach out to any of us for info @LUBSMarkDiv @LeedsUniBSchool @UniversityLeeds
We are hiring! Come and join us as our new Behaviour Lab Manager, running our brand new, state of the art, Lab. I’m so excited about this post and the opportunities it will bring for collaboration and personal development. lnkd.in/eFSTXJkA
LUBS Marketing Department retweeted
Why consumers turn to "indie" products and what does that mean for consumer reactions to acquisitions and MNCs' brownfield investments?
Read our article with @The_Dr_is_Out_ just published in International Marketing Review:
emerald.com/insight/content/…
@LUBSMarkDiv @LeedsUniBSchool
LUBS Marketing Department retweeted
Big congratulations to all the @UniversityLeeds graduates! The @LUBSMarkDiv was happy to celebrate you today and to wish you the best future ahead. @RebeccaPadgett @nrkinsey & co
LUBS Marketing Department retweeted
#JAMS Thought Leadership Forum is proving quite an experience for the @LUBSMarkDiv crew @DrMGer @sourindrab
LUBS Marketing Department retweeted
Discussing post-covid consumption pattern change at AMA Global Marketing SIG Conference 2022 @AMA_Marketing @LUBSMarkDiv @LeedsUniBSchool – at Chania, Greece
LUBS Marketing Department retweeted
First conf presentations for these 2 today & they absolutely nailed it @AdvanceHE #EmpSymp22. Really insightful, measured & evidenced based presentation about their project and research on group work in @LUBSMarkDiv . @nrkinsey @lynnp69157864
LUBS Marketing Department retweeted
Calling all current @LeedsUniBSchool students to celebrate #EarthDay - devise a poster / video ad for #2023PlasticFree
Hurry! Entries due 5th May.
Pls share 👍🏻 @lubsmarketing @LUBSEconDept @LubsOpp @UoL_Sus @UoL_Management
LUBS Marketing Department retweeted
Back from the Easter back? Check out the latest episode of our podcast on Personal Branding! 🎙
Our host, Shweta was joined by Belen Wagaw, chief storyteller at Siteimprove to discuss storytelling techniques and how personal branding is beneficial for your career! 👩💻
LUBS Marketing Department retweeted
Well that’s a wrap, what a fab week it has been! @LeedsUniBSchool #PGTInternationalStudyTour concluded today with cheers & smiles, friendships & connections, hugs & handshakes + little tears! Amazing week with an amazing group ! #WeAreInternational @LUBSMarkDiv #LUBSIB
LUBS Marketing Department retweeted
You can now listen to the latest episode of our podcast! 🎙
Our hosts Ana and Ishita were joined by two lovely guests, Rukmini and Tia to discuss which amazing places to visit in Leeds and Yorkshire, where they have been and how was their experience!😻 – at Leeds, England
