AI video editing going to change the game Specifically because now we can crank out video ads in a similar way we would crank out native ads where it's just one guy going from idea->live Zero hand offs between creative strat and the ad going live = fast af feedback loop

The best way to learn creative strategy is from breaking down winning ads It also gives you a tonne of ad ideas while you're doing it Just made this 50 minute banger of breaking down winning ads on my YT Search "Leo Moore" to watch

If you were building any AI based company or Saas you have to be living in fear pretty much every day For example Viktor, a great product, can kind of just be replaced with some nifty thinking with Claude Many such cases

A big part of letting many years pass before quitting is that it just takes a long time to get good Once you are good, you will sign better clients, have better case studies, have more frame with clients, better organic content, and better insights It just takes a while

Which info product/coaching businesses have been able to sustainably hit >$3m per month in the last couple of years? Have spoken to a couple who are in the 2-5m per month range in the last week or so and wondering who the bigger fish are

"ya bro so I'm gonna set up a bot to reply to people on twitter, gonna get so much fuckin engagement holy shit we're gonna rip"

Fired a 6 figure per year employee and didn't replace him, then absolutely nothing changed Fml lol lessons upon lessons

If you are a high ticket business trying to build out 'personas' instead of doing it the eCom way just have a 'persona' that is one of your actual clients You should know them pretty well. List your top 5-10 and articulate everything you know about them. If they can be grouped into 2-3 personas, do it, otherwise you can just have a persona that is literally just that client and write ads directly to that person Think to yourself: - What would stop that client in the feed? - What would convince them I am trustworthy? - What offer would make them insta-buy? - What content formats do they consume organically that I can rip? - How do I need to sound in the ad (tonality wise) to stand out? Do this properly and it will work If it doesn't work, you didn't do it properly

A lot more media buying stuff is getting a lot more automated for high ticket Lots of time just talking with LLM

True. Best thing I did for the biz recently was get a hobby

All roads lead to building an offer that scales on cold, has a huge TAM, lots of problem/solution aware buyers, and having content/brand run alongside it to support If you disagree, you will probably switch up in a few years

80/20 of productivity maxxing after trying everything: - have 3 important tasks planned the night before - 10 min walk no phone upon waking up - Coffee + important tasks with no comms - Have a hobby that includes cardio (eg running, MMA etc) - be in full alignment with destiny eg have mental clarity / no mental blocks. If these arise, get rid asap

Spoke to a guy spending 300k per month and testing 10 new ads 'every few months' This is literally your competition

Ripped a Suno AI song ad into an account a few days ago Probably going to be a top spender smh

Instagram is where the most qualified prospects are for me YouTube is mainly people looking to learn, they want DWY, long tutorials On IG you interrupt rich people's cheeky scrolling session with some quick insight and then they DM you Twitter mainly for larping

All the social media platforms share data with each other btw Eg search for something in ChatGPT, you will start getting Instagram ads about it Or you start seeing someone's ads on IG, then you magically get their YouTube videos recommended to you It's just the way it is

3.5 hour FREE Meta ads course is live on the channel If you want to scale your ads faster and more efficiently, this is pretty much all you would need We spent ages on this to make sure we cover foundational concepts but also the ninja stuff we do as well Search 'Leo Moore' on YT to watch

Just found $900k of missing revenue from an ad tracking / creative analytics audit That is just on a 30d time frame too Easy quick win lol

2.5 hr free Meta ads course dropping soon All the insights we use to make and run ads for clients doing 1m/mo+ Whiteboard larp continues