Lab42 is a boutique, custom quantitative market research firm. We deliver actionable insights at lightning speed and within your budget.
Chicago, IL
Joined February 2010
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We just wrapped up our webinar, "Turn Research Into Revenue: A Practical Guide for Agencies," where we shared actionable strategies to leverage research for bigger projects and better client outcomes.
Missed it? No worries—you can watch it on-demand here: app.livestorm.co/p/e416da02-…
🎁 31% of gifts go unused, and 46% of people know a bad gift giver (looking at you, Aunt Carol). Skip the knick-knacks and stick to gift cards, cash, or clothes to stay off the naughty list this year!
#HolidayGifting #Lab42
Which generation's brand values do you align with? 🧐
From sustainability to social issues, consumer preferences vary widely across generations. Take this quick, 5-question quiz to find out which generation's brand values match yours.
lab42.questionpro.com/t/ATz9…
Just read an article in @adage about political polarization and brands by @SheLikesToShop - great insights!
It aligns with recent research we conducted at Lab42 on politics and consumer behavior.
You can read more in our whitepaper - lab42.com/s/Divided-We-Brand…
In a politically polarized world, authenticity is key.
Check out Lab42's latest blog post on how genuine branding can make a difference. #Branding #Authenticity #MarketingTips
lab42.com/blog/branding-in-a…
Turns out Democrats and Republicans don't just argue—they shop differently too. 🛒 Curious how? Dive into Lab42's “Divided We Brand” for some eye-opening insights. lab42.com/divided-we-brand-p…
Who are the big time online sports bettors? You may be surprised by what our research found. . . lab42.com/blog/online-sports… @BetMGM @FDSportsbook @CaesarsSports @DraftKings #onlinebetting #sportsbettingtwitter #GamblingTwitter
Join Athos, Rachel, and the Hispanic Marketing Council on November 15th at 2pm ET as they discuss representation of Hispanics in Advertising.
bit.ly/3zj27X0
Lab42 retweeted
Representation in ads can have a profound impact on its effectiveness and on a brand's ability to make a positive #socialimpact. Check out this revealing #infographic on #DEI in advertising by industry from our friends at @Lab42Research 👉 lab42.com/blog/dei-by-indust…
What are people listening to? In Lab42’s latest blog post, we take a look at streaming audio services – how people are using them, what genres are most popular and who is paying for them. lab42.com/blog/audio-streami…
A lot has changed over the past year. Does it really make sense to use the same data you were using pre-pandemic? We cover this topic in our latest blog post - lab42.com/blog/fresh-insight…
This week's quiz is based on the findings from follow up research, conducted by Lab42, on the impact COVID-19 continues to have on small business. Click the link to take the quiz and be entered for a chance to win a $42 amazon gift card.
Quiz: surveys.lab42.com/s3/8b2c693…
A big thanks to everyone who participated in the Lab42uesday Quiz yesterday. Below are the correct answers to the Thanksgiving 2020 Quiz. Hope everyone has a nice Thanksgiving!
The Thanksgiving Lab42uesday Quiz is here! Similar to Halloween, it compares and contrasts 2019 to 2020. Click the link below to take the quiz and for a chance to win a $42 amazon gift card. Link: surveys.lab42.com/s3/c922cc0…
Lab42 introduces The Holiday Queue Vol.1
Halloween 2020 - Nightmare on Main Street
Each volume of The Holiday Queue will share insights on an upcoming holiday, and how it will differ this year compared to the last.
Click the link below to access Vol.1: lab42.actonsoftware.com/acto…
Thank you to everyone who participated in the Lab42uesday Quiz yesterday! The correct answers to the quiz are below, along with a link to download the full 2020 Halloween report.
blog.lab42.com/lab42-researc…
The 2020 Halloween Lab42uesday Quiz has arrived!
The quiz questions are Halloween theme, comparing & contrasting 2019 to 2020.
Click the link below to take the quiz for a chance to win a $42 Amazon gift card: surveys.lab42.com/s3/a4c178f…
Thank you to everyone who took the Lab42uesday Quiz yesterday! Below are the correct answers and a link to download the full 2020 Fall/Winter Holiday Report.
Full Report: bit.ly/32rSKo0
The new Lab42uesday Quiz is here! With summer winding down we are now looking ahead to the 2020 fall/winter holiday season. This quiz is based on expected changes going into the 2020 holiday season compared to last year.
Quiz: surveys.lab42.com/s3/c202e19…
