A founder's market slide said "everyone is feeling stressed."
While true, it's also why none of their messaging landed.
You can show investors a huge market and still launch tiny. They expect both.
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Your investor asks you to bump the option pool "to cover hiring."
You agree.
You just gave them an extra 10% of your company.
The pool comes out of your shares, not theirs. Here's the founder's side of stock options:
rfr.bz/t28535bcb
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Founders ask me for warm intros right after I pass on their deal.
I never give them because an intro from someone who passed sends one signal: "This wasn't good enough for me, but maybe it's good enough for you."
Warm intros work. Just not first.
rfr.bz/teab42d
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1/ The friends and family round is most founders' first fundraise.
It's also the easiest one to screw up.
Get it wrong and you torpedo your next round AND ruin Thanksgiving forever.
Here's how to do it right:
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8/ Keep your investors in the loop. Monthly or quarterly updates.
Nothing is worse than an unhappy surprise two years in.
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9/ Full breakdown with everything you need to run your friends and family round the right way:
feeltheboot.com/blog/friends…
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1/ Most founders practice their pitch by giving it to investors. That's like preparing for a marathon by showing up on race day. Here's one tip that will change everything:
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7/ Your pitch isn't what you think it is. It's what your audience experiences. Video is the fastest way to close that gap.
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8/ Grab my free Fundraising Toolkit: core.feeltheboot.com/raise?u…
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