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Laredo Group

@LaredoGroup

Advertising and Marketing Consulting from some of the most experienced and widely recognized pioneers in online services and interactive advertising.

 Fort Lauderdale, FL
laredogroup.com
Joined May 2009
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Agency Clients More Interested in Digital Advertising - eMarketer emarketer.com/Article/Agency… via @eMarketer
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Time is running out! 8 Days Left! New 3-hour Intensive Session. 9:30am Feb 10, NYC #iabexamprep teapawt.net/cards/18ce…
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Majority Of Search Clicks Move To Mobile, Conversions Stay With Desktop bit.ly/1OTR5uo @lauriesullivan
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5 emerging #marketing trends that require advanced measurement, bit.ly/1ZxXT7Z @VisualIQ's @achittil @MediaPost
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3 trends that will transform the media industry in 2016: Jim Porçarelli is… dlvr.it/D79nVm #digitalmedia
Image from Academy DigitalMedia (@Academy_dm)
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The Pressure’s On: Data’s Impact On Brand Partnerships In 2016: The use of… dlvr.it/D83CCx #digitalmedia
Image from Academy DigitalMedia (@Academy_dm)
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Pass the Account: Media Buying Shifts Due to Digital Trends | Media -… dlvr.it/D0xmJN #digitalmedia
Image from Academy DigitalMedia (@Academy_dm)
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Potential Impressions vs. Actual Impressions: Which Should You Measure? simplymeasured.com/blog/pote… via @simplymeasured
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Almost All Marketers Want Third-Party Verification of Digital Ad Views @ANAmarketers bit.ly/1SZQdn2
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IAB Acronym: KPI = Key Performance Indicator WHY know this? Metrics used to determine progress against goals #advertising #DigitalMedia
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Learn Principles of Programmatic Media @LeslieLaredo DEC 15 NYC teapawt.net/cards/18ce…
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Online and offline ads work for discovering new products & consumers preferences for marketing channels adweek.it/1P51ynO
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IAB Acronym: CPV = Cost per View WHY know this? Pricing for video ads, based on ad completion #advertising #digitalmedia #IAB_exam
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Infographic: Consumers Know Exactly How They Want to Be Marketed To adweek.it/1P51ynO @Adweek
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How to tie your marketing metrics to real business results (5 steps) venturebeat.com/2015/10/31/t… via @VentureBeat
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IAB Acronym: CPM=Cost per Thousand WHY know this? Currency for buying display ads, indicator of media value #advertising #digitalmedia
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Here's how Google gives publishers a 100 percent viewable ad option shar.es/1uhjhU via @digiday
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IAB Acronym: BT = Behavioral Targeting WHY know this? Effective for reaching audiences by demo, interests #advertising #DigitalMedia
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Blocking the Blockers – Are Publishers Preparing to Call Time on Digital Shoplifters bit.ly/1jMrYxs
Image from Academy DigitalMedia (@Academy_dm)
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Facebook Debuts Ad-Buying Product to Get Into More TV-Minded Budgets adweek.it/1QHDxjB
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