$ASTS: Interesting article from Bloomberg regarding Apple's satellite ambitions. This article seems to emphasize the questioning of Globalstar's value to Apple, which is being reported by a Bloomberg Apple reporter.
One of many structural issues that is facing Apple is its desire for "Natural Usage" improvements, which means using a phone connected to satellite without pointing the device at the sky - an issue that can only be broadly solved by using lowband cellular spectrum (600-900MHz) in combination with a large phased array in space, which neither Globalstar or Starlink satellites have today AND also requires working very closely in partnership with MNOs since they own this cellular spectrum.
I also find it interesting that AST is *never* mentioned in these articles, although a nod is given to MNOs expanding into satellite services.
Key excerpt here: "Inside Apple, meanwhile, there have been questions over whether the company needs to offer its own satellite service. From the early days of the project, which was once code-named “Stewie,” some executives argued that Apple isn’t a carrier and shouldn’t act like one. Now, with telecom giants expanding fast in the same territory, that viewpoint has only grown stronger."
Apple Readies Major New Satellite Features for iPhones: Power On
2025-11-09 13:00:12 GMT
By Mark Gurman
(Bloomberg) -- Apple is planning a series of upgrades to its satellite features for the iPhone and its smartwatches.
When Apple Inc. prepares to enter a new product category, it typically starts with a sweeping vision — then scales back its ambitions to get something practical to market. Consider the Apple Watch. The company originally imagined a medical lab on your wrist, but the first model barely went beyond heart-rate tracking. Over time, Apple added capabilities such as irregular heart rhythm notifications and sleep apnea detection. And it’s working toward offering continuous blood-pressure and blood-sugar monitoring, inching closer to that initial vision.
Headsets tell a similar story. Apple’s ultimate goal has long been lightweight smart glasses with iPhone-level capability. But to bring something tangible to market, it began with the heavy, expensive Vision Pro. The company continues to pursue its glasses project and is hoping to reach that milestone eventually.
Apple’s satellite ambitions have followed the same pattern. About a decade ago, the company hired two of Alphabet Inc.’s top satellite engineers to explore possibilities in the field. Early on, the dream was radical: replacing traditional cellular networks with satellites.
The idea was to have iPhones connect directly to space-based networks, bypassing carriers entirely. That would give users coverage anywhere and provide Apple with tighter control over its ecosystem. In the mid-2010s, several tech giants, including Google, explored similar concepts, but none found a feasible path forward.
Ultimately, Apple settled on something more modest but still groundbreaking: Emergency SOS via Satellite. Introduced with the iPhone 14 in 2022, it allowed users without cellular service to contact emergency responders via satellite — a cautious first step toward a broader vision.
Since then, Apple has steadily expanded its satellite offerings. In 2023, it added roadside assistance via AAA for stranded drivers, and more recently, it enabled users to send and receive text messages — not just for emergencies — when off the grid.
The technology is managed by Apple’s in-house Satellite Connectivity Group, or SCG, led by Mike Trela, a senior director in its hardware engineering department. The team works closely with the company’s wireless software, hardware technologies, business development and regulatory affairs units.
The service links compatible iPhones — and now the Apple Watch Ultra 3 — to a satellite network run by Globalstar Inc. Apple has discussed eventually adding the feature to its iPads via its new in-house modems, but there’s nothing imminent on that front.
Globalstar is a relatively small player in the satellite industry, and its constellation of spacecraft is aging. Still, it’s good enough to serve Apple’s current needs.
But the competitive landscape is shifting. Elon Musk’s Space Exploration Technologies Corp., owner of Starlink, has become a major force in satellite communications and forged a wide-ranging partnership with T-Mobile US Inc. Verizon Communications Inc. and AT&T Inc. are also developing their own satellite offerings.
Inside Apple, meanwhile, there have been questions over whether the company needs to offer its own satellite service. From the early days of the project, which was once code-named “Stewie,” some executives argued that Apple isn’t a carrier and shouldn’t act like one. Now, with telecom giants expanding fast in the same territory, that viewpoint has only grown stronger.
Still, there are good reasons for Apple to stay the course with an in-house offering:
* A long-term shift toward satellites: Over time, satellites could become the dominant technology for mobile connections. By investing early, Apple is positioned to be at the center of that transition, rather than relying on carriers to lead the way.
* Control over the experience: By owning both the software and user interface, Apple ensures that satellite features meet its design and privacy standards — consistent with its broader philosophy of end-to-end control.
* Global reach: Apple sells products in nearly every market worldwide. While US carriers like T-Mobile have moved quickly on satellite technology, many international providers have lagged behind. Apple’s direct involvement helps bridge that gap.
* Technical dependencies: Apple’s current satellite protocols were developed primarily for Globalstar’s network and aren’t fully compatible with other providers’ systems. That reliance could make switching networks difficult — another reason for Apple to keep building its own expertise.
A fast-changing industry could ultimately force Apple to change its approach. For one, Globalstar is exploring a potential sale. And Musk’s SpaceX is seen as a possible acquirer.
But Apple continues to develop additional satellite features. That work includes:
* A satellite framework for third-party apps: Apple is building an API that will let developers add satellite connections to their own apps. Implementation will be up to the app makers, and not every feature or service will be compatible.
* Satellite-powered maps: The company is eyeing bringing satellite connectivity to Apple Maps, allowing users to navigate without cellular or Wi-Fi access.
* Richer messaging capabilities: Apple is working on enhanced satellite messaging that supports photos in addition to basic text messages.
* “Natural usage” improvements: One of the biggest limitations of Apple’s current system is the need for an unobstructed view of the sky. The company aims to let users stay connected while their iPhone is in a pocket, car or even indoors — eliminating the need to physically point the device toward the sky. This approach is known in the industry as “natural usage.”
* Satellite over 5G: On the hardware side, as earlier reported by the Information, next year’s iPhones are slated to support 5G NTN. That allows cellular towers to tap satellites for increased coverage.
Bringing most of these new features to market will require major upgrades to Globalstar’s satellite infrastructure — improvements that Apple has helped finance. If SpaceX ultimately acquires Globalstar, those enhancements could roll out more quickly than otherwise possible. But such a deal would also force Apple to rethink its business model and long-term strategy for satellite services.
Apple’s approach has been to own a core set of features and offer them at no cost — from Emergency SOS to the upcoming enhancements — as a way to drive iPhone sales, encourage upgrades and keep users within its ecosystem. For more advanced capabilities, Apple plans to let customers pay carriers, SpaceX or other satellite providers directly.
A SpaceX-Globalstar merger would complicate that equation, but it may also bring opportunities. Apple could collaborate more deeply with SpaceX on premium satellite features — perhaps even creating a new paid tier for extended connectivity. Apple has no current plans to enable phone calls, video chats or web browsing via satellite, but SpaceX is aggressively moving in that direction.
One way or another, iPhone users are likely to gain access to those capabilities. In the end, Apple is steadily closing in on the satellite vision it first conceived a decade ago. It’s only a matter of time and details.