ALT Jack the Bulldog puppy sitting on a large rock. He is wearing a blue collar attached to a blue leash with the Georgetown logo on it.

ALT Here’s my answer: this framing misses the true shape of Musk’s project, which is best understood not as a money-making endeavor, but as an extended act of cultural vandalism. Just as he graffitis his 420s and 69s all over corporate filings; and just as he paints over corporate signage and office rooms with his little sex puns; so does he delight in erasing the Twitter that was. All of this has been clear since at least November, when Musk gleefully mocked a stack of Black Lives Matter T-shirts that he found in a company closet. Yes, Musk regularly issues grandiose pronouncements about how Twitter will someday become a WeChat-style “super app,” ensure the future of civilization, and so on. But at its core, Musk’s misadventure at Twitter has been reactionary: an ideological purge of the employees he saw as “woke” and entitled; a gleeful inversion of industry standards around content moderation; a hollowing out of the free product;