@Leadtail

Best practices, ideas, updates from a community of marketers. What else? We make #socialmedia work for B2B marketers. Let's break through the noise together! 😉

 SF Bay Area + Portland OR
Leadtail.com
Joined January 2009
  • Tweets24.9K
  • Following2.4K
  • Followers6.5K
10.9KMedia
Had a great time chatting with the smart folks @MerrittGroup about one of my favorite topics: #B2B #InfluencerMarketing #PR🤗 @Leadtail
Merritt Group@MerrittGroup21 Feb 2024
Can influencers build trust with B2B audiences? @carterhostelley of @Leadtail joined us on the Lay of the Brand #podcast to tell us how to create an effective influencer program, or even turn your execs into influencers. Listen here: hubs.ly/Q02lN9b80
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#LinkedIn Shares New Insights Into Engagement With Collaborative Articles bit.ly/47TdRhS by @adhutchinson via @socialmedia2day #Marketing

LinkedIn Shares New Insights Into Engagement With Collaborative Articles

LinkedIn says that an increasing number of its members are reading its new collaborative posts.

socialmediatoday.com
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#LinkedIn Says Past Carousel Posts Will Be Deleted Next Month bit.ly/46fbPYe by @adhutchinson via @socialmedia2day #SocialMedia
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#LinkedIn Reports ‘Record Levels’ of Engagement With 985M Members bit.ly/3QAzfmk by @adhutchinson via @socialmedia2day #SocialMedia

LinkedIn Reports ‘Record Levels’ of Engagement With 985M Members

LinkedIn’s latest numbers show stability, though the full implications are unclear.

socialmediatoday.com
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X Experiments With Pinning Communities, Search Queries, Profiles and More bit.ly/3PYoIBa by @adhutchinson via @socialmedia2day #SocialMedia #Twitter

X Experiments With Pinning Communities, Search Queries, Profiles and More

The option would make it easier to keep tabs on different aspects in the app.

socialmediatoday.com
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YouTube is the most popular free video service across all generations bit.ly/3rqj5lX via @eMarketer #DigitalMarketing #Digital

YouTube is the most popular free video service across all generations

YouTube is the most widely used free video service among US internet users of all generations, according to Kagan. Its highest saturation is among Gen Zers (82%) and millennials (78%).

emarketer.com
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The 3 Big Problems with Asking "How Did You Hear About Us?" bit.ly/46kApaE by @randfishkin via @sparktoro #Marketing #DigitalMarketing

The 3 Big Problems with Asking "How Did You Hear About Us?" | 5-Minute Whiteboard - SparkToro

Marketing attribution is dying. Ad blockers. Privacy laws. The death of third-party cookies. Keyword (not provided). Dark social. It's an

sparktoro.com
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Leadtail retweeted
Evan Kirstel #B2B #TechFluencer
@EvanKirstel18 Sep 2023
In eight decades, artificial intelligence has moved from purview of science fiction to reality. Here’s a quick history of #AI computation! visualcapitalist.com/cp/char… #HPC @hpc_guru – at Republic of Croatia
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New Report Looks at the Key Challenges that #SocialMedia Marketers Face in 2023 bit.ly/3PjTzXh by @adhutchinson via @socialmedia2day #Marketing
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#YouTube Metrics: Unlock the Treasure Chest bit.ly/488QZfv by @ZimanaAnalytics via @cmswire #Marketing
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X Experiments With Improved Discovery for Video Live-Streams bit.ly/467kwnE by @adhutchinson via @socialmedia2day #Twitter #SocialMedia

X Experiments With Improved Discovery for Video Live-Streams

Live videos may soon be displayed on the Spaces bar at the top of user timelines.

socialmediatoday.com
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Marketers ramp up social spending as ROI prospects improve, survey says bit.ly/3KZnJgW via @marketingdive #Marketing #DigitalMarketing

Marketers ramp up social spending as ROI prospects improve, survey says

Over half of media decision-markers plan to increase investments in the category this year, up from 44% who said they would do so in April.

marketingdive.com
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#Marketing professionals have mixed confidence in their ability to measure ROI bit.ly/3P4PXt6 via @eMarketer #CMO

Marketing professionals have mixed confidence in their ability to measure ROI

More than half of advertisers worldwide are extremely or very confident in their ability to measure social media, video, search, and display marketing ROI, according to Nielsen.

emarketer.com
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Elon Musk's Twitter Rebrand: What Marketers Can Learn bit.ly/47HyOxc by @ZimanaAnalytics via @cmswire #Marketing #CMO

Why 'X'? What Lessons Does Twitter Rebranding Hold for Marketers?

What are the ripple effects of Elon Musk's move to 'X,' and how does Twitter's metamorphosis impact marketers and customer experience?

cmswire.com
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#YouTube Will Now Let You Add More Links To Your Channel Profile bit.ly/3s8kvRU by @adhutchinson via @socialmedia2day #SocialMedia
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Threads Sees Significant Decline in Usage, but Opportunity for Disruption Remains bit.ly/3rVGoUA by @adhutchinson via @socialmedia2day #SocialMedia #Facebook

Threads Sees Significant Decline in Usage, but Opportunity for Disruption Remains

Threads has lost momentum from its early hype, but it's still early days for the app.

socialmediatoday.com
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Leadtail retweeted
Evan Kirstel #B2B #TechFluencer
@EvanKirstel7 Aug 2023
Going Live: Using LinkedIn Events for B2B Marketing leadtail.com/b2b-social-medi… via @Leadtail

Going Live: Using LinkedIn Events for B2B Marketing

How LinkedIn Live events help B2B marketers engage their target audience and establish meaningful connections.

leadtail.com
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#Twitter is working on new publishing tools for long-form articles engt.co/46YrJI8 via @engadget #SocialMedia

Twitter is working on new publishing tools for long-form articles - Engadget

Twitter CEO Elon Musk confirmed that Twitter Notes is now Twitter Articles. He says that it will be a place to post long-form content, noting "You could publish a book if you want."

engadget.com
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How Do You Create a Great #Marketing Strategy? | 5-Minute Whiteboard bit.ly/3YaPuJb by @randfishkin via @sparktoro #Startups
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How Obsession with Attribution Warps #Marketing Investments bit.ly/43gK2Fw by @randfishkin via @sparktoro #CMO

5-Minute Whiteboard: How Obsession with Attribution Warps Marketing Investments - SparkToro

Why do 90% of marketing dollars flow to paid/performance channels that provide attribution? HINT: It's not because ads are 10X more effective than organic

sparktoro.com
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