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How to Research like HubSpot’s Research Team
In college, research was always my favorite part of writing papers. I don't know why, but finding data to back up my hypotheses always gives me a thrill. But, even though I love research, it's not exa
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33 Reddit Stats and Facts to Know in 2020
Since it launched in 2005, Reddit has remained a mystery to many marketers. The user-influenced platform, which embraces discussion and community engagement, rather than content creation or branding i
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Digital Marketing News: Twitter’s New Publisher Dashboard, Why We Follow Influencers, Snapchat’s Unskippable Ads, & TikTok’s Social Commerce
The post Digital Marketing News: Twitter’s New Publisher Dashboard, Why We Follow Influencers, Snapchat’s
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The Ultimate Guide to Creating Compelling Webinars
Have you ever considered holding a unique and fun business event for your target audience and customers? An event with engaging content, interactive exercises, and networking — all with the potentia
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The What, Why, & How of Social Bookmarking
As a marketer, you usually wear a lot of hats at your company. SEO expert? Check. YouTube aficionado? Check. When I was working at an agency, it was important to learn everything I could about SEO and
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A Comprehensive List of HTTP Status Codes
One day I was scrolling through BuzzFeed (as one does … ), when, all of a sudden, I got the dreaded 404 error code. As a user, I didn’t understand why I was getting an HTTP status code, or what it
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How to Make an Ad: A 10-Step Guide
Advertising is changing -- in fact, in 2020, companies will spend more than $250 billion on media advertising for the first time in U.S. history. More companies are spending money on advertising than
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HubSpot's Blog Team on How to Be a Better Blogger
Did you know that brands who use blogging as part of their content marketing strategy gain 67% more leads than those that don't? On top of lead generation, a blog can also help your site climb in sear
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How to Make an Ad: A 10-Step Guide
Advertising is changing -- in fact, in 2020, companies will spend more than $250 billion on media advertising for the first time in U.S. history. More companies are spending money on advertising than
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The Plain-English Guide to Conjoint Analysis
Sometimes, commercials really get me. T-Mobile's Super Bowl commercial this year is a prime example -- "What's for Dinner?" demonstrates the infuriating process of choosing what to do for di
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Instagram Shopping: The Ultimate Guide
Glossier is an online cosmetics brand boasting $1 billion in sales, a rare sight for a four-year-old company. To what does the company owe its success? In part, to Instagram Shopping. 70% of shoppers
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What does CRM-Driven Marketing Actually Mean
We've reached peak martech saturation. Just look at this graphic:
The first Martech map was created back in 2011. It had 150 solutions. In 2019, the number has exploded to more than 7,000. And we'r
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What is TikTok? And Why Marketers Need to Care
A year ago, I downloaded a trendy new app called TikTok. When I opened it, I was overwhelmed by a feed of hilarious looping videos and bizarre music montages made by other users. It reminded me of Vin
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How Does YouTube Count Views? We Break It Down
It’s a Thursday at 4:00 PM, and the most popular video on YouTube is a 20-minute interview with Idris Elba answering tough questions while eating spicy wings. If you’re familiar with Hot Ones, “
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How to Create Your First Web Form (Tutorial)
Forms are often an integral part of a buyer's journey, and most companies already use web forms as part of their marketing strategy. In fact, 74% of companies use web forms for lead generation, and 49
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The Ultimate Guide to Landing Pages
You visit landing pages all the time as you maneuver around the internet. A landing page can be the designated page you’re taken to when you click on an ad. It can be the page that follows a call-to
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The Ultimate Guide to PPC
Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ad
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The Ultimate Guide to Content Marketing in 2019
It’s no secret that traditional forms of marketing, which interrupt audience members, are less effective than they once were for reaching prospects and converting leads into customers. That’s why
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The Ultimate Guide to Landing Pages
You visit landing pages all the time as you maneuver around the internet. A landing page can be the designated page you’re taken to when you click on an ad. It can be the page that follows a call-to
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