Selling stuff on LinkedIn? Then DITCH your resume profile ASAP!
If your LinkedIn pro
file reads like a resume, it’s costing you business.
Most business owners make the same mistake—writing profiles that list achievements instead of telling a story.
Here’s the problem: LinkedIn isn’t a hiring site for you—it’s a landing page for them. It’s where your ideal client decides in 5 seconds if they should stay or click away.
If your profile is all about you, it’s game over. They’ll bounce.
Most profiles are outdated CVs—full of fancy job titles and paragraphs about years of experience. But they don’t answer the most crucial question for potential clients:
“How can you help me?”
When you focus on yourself—your accolades, your journey—your profile becomes a monologue.
It’s about you, not for them.
A headline like “I help X achieve Y” is better than most, but it still positions you as the hero.
Your prospect is left wondering, “Is this really for me?”
What if you stopped putting yourself at the center and made it about them discovering a solution for their business?
Here’s a headline shift from me:
"Sell your stuff on LinkedIn. Use High Intent lead strategies + sell via messenger tactics + closing with the visual color code sales method."
Notice how it focuses on the result, not the provider.
How to Fix Your Profile:
1. Rewrite Your Headline
Make it a promise of an outcome, not a job title. Ask:
o What’s the result my clients want?
o What problem am I solving?
Write 3 versions of your new headline and choose the one that communicates the clearest benefit.
2. Restructure Your About Section
Think of your About section as a story that hooks your reader. Use these key sections:
o The Problem: Talk about challenges your audience faces.
o The Solution: Introduce how you help them achieve their goals.
o What to Expect: Explain your approach briefly and clearly.
o Testimonials: Include social proof to validate your solution.
o Call to Action: Guide them on what to do next.
3. Add Subtitles Like an Online Magazine
Break up your About section with engaging subtitles:
o What I Do
o How I Do It
o What Clients Can Expect
o Who This Is For
o What Clients Say About Me
4. Speak in Outcome Statements
Frame everything in terms of results. Prospects aren’t interested in you rescuing the day—they want to see that they can be the hero.
Your profile isn’t about you—it’s about what they can achieve through you.
Shift your focus, structure it like a magazine, and make every word resonate with your ideal clients’ challenges and goals.
The data also shows, when you restructure, it creates more "points of interest" on a profile. That increases dwell time which leads to people more likely taking the next step with you.
Now it’s your turn:
Spend 15 minutes rewriting your headline and reworking your About section.
Need help? Drop me a DM, and let’s turn your LinkedIn profile into a client-attracting machine.
#linkedin #linkedinmarketing
Tyron Giuliani - Make money from LinkedIn! retweeted
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