Modern storyteller & CPG brand builder. Founder/CEO of boutique communications agency @trailblazedotco. EVP @AccelerationCC. Put your brand on the map!
Los Angeles, CA
Joined April 2008
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Lisa Weser retweeted
Meet the Advisory Board:
• Scot Crow – @dickinsonwright
• David Belsky – @FlowerHire
• Dr. @rozmccarthy1 – Black Buddha
• @LisaWeser – Trailblaze
• Melissa Merse – Ascension Biomedical
• Stella Morrison – CannaContent
Another state comes online...
Recreational cannabis is legal and on sale in #Delaware as of today - nbcphiladelphia.com/news/loc…
Talking #THC and spilling ABI tea on @BeerBizDaily's #beernet podcast.
Thank you for the fun chat @harry_schuh @JennLitz @BeerDriggsDaily xx
YouTube: youtube.com/watch?v=Pq_WHYLz…
Spotify: open.spotify.com/episode/7jC…
#STIIIZY Unveils Future-Forward Summer Lineup: Premium Vapes, Edibles, Beverages & Concentrates
prnewswire.com/news-releases…
It may be time to find a new rolling paper brand
#RAW Rolling Paper Keeps Testing the Law: Nationwide Ban on All Products Upheld by US Courts
"RAW’s chances of coming out on top are not looking good. What exactly have they been lying about?" - Via @VICE vice.com/en/article/raw-nati…
About 25% of corporate donors to NYC's Pride parade have pulled funding this year, according to The New York Times. It's a trend we're seeing nationwide as brands become increasingly wary of backlash from both conservative consumers and the Trump administration.
Thanks to @adage for bringing attention to this bold and important campaign (gift article): adage.com/creativity/work/aa…
It took ten months and a trip to France to bring this rolling paper epic to life for @esquire, and the result is well worth it!
esquire.com/lifestyle/a64245…
Trouble sleeping? There's a gummy for that.
Here's how @WanaBrands hemp gummies help you fall asleep (and stay asleep) - thefreshtoast.com/culture/ho…
This is the best branded #AprilFool's stunt I've seen in a while. SLOW CLAP.
delish.com/food-news/a642995…
GAH! @trailblazedotco is one of 26 winners of this year's @Adweek #ExperientialAwards, recognizing breakout activations from brands like Coke, Doritos, Fenty, McDonald's, Porsche...and our client ~Pourri.
adweek.com/brand-marketing/a…
Today client @fluentcannabis and @RIVcapital closed one of the biggest cannabis industry mergers of the year. The new combined footprint covers 25% of the U.S. population spanning four core states - Florida, New York, Pennsylvania & Texas. globenewswire.com/news-relea…
A great write-up of the Women's Leadership Forum at #MJBizCon, a FULL DAY of programming developed to connecting and learning from trailblazing women in cannabis.
mjbizdaily.com/women-entrepr…
The rat pack is back. Dr. Dre and Snoop Dogg Meet Frank Sinatra and Sammy Davis Jr. in Jaw-Droppingly Realistic Still G.I.N. Ad (Exclusive) people.com/dr-dre-and-snoop-…. @dkcnews
People are turning to cannabis and Ketamine therapy to cope with election-related stress.
greenstate.com/perspective/c… via @thealicemoon @greenstate
Cannabis beverages have come a long way but sometimes they still taste "meh." That's why this rave review of @WanaBrands new hemp THC beverages made my day.
cannabistech.com/articles/wa…
I have no notes.
linkedin.com/posts/lisaweser…
Big congrats to @trailblazedotco clients @CanopyGrowth and @WanaBrands on the completion of their acquisition, and to @fluentcannabis for the approval of their merger with RIV in New York this week. It's all coming together!
$CGC $RIV $CNTMF
Thrilled to welcome @dkcnews to our growing family of culture-shaping agencies under @AccelerationCC!
Today is a BIG day because we have some BIG news...
linkedin.com/posts/lisaweser…
