liverampuk retweeted
Publishers: Are you ready for the first-party future?
whatsnewinpublishing.com/pub…
78% of respondents believe that the final withdrawal of third-party cookies will have a positive impact on their advertising strategy. @LiveRampUK #publishing #advertising
liverampuk retweeted
Retailers and brands can drive the recovery of physical store sales through first-party data collaborations, helping to reach the customers most inclined to buy there and improve their shopping experience.
#spon @LiveRampUK
marketingweek.com/ecommerce-…
Our very own Andra Mititelu explains the importance of focusing on #firstparty data to drive future success #madfestlondon
Enjoying the madness at @MADFESTLONDON today with our branded ice cream van and cabana! 🍦 So great to see real people at a real event again! #madfest #madfestlondon
How can the CPG industry continue growing tangible customer value? Watch Danone and L’Oreal on-demand to see how safely leveraging consumer data holds the key to continuous customer engagement. #RampUp20
What does the future hold for TV advertisers in a landscape increasingly dominated by subscription-based models? We spoke to Sky Media, the @IABUK and @getpublica at RampUp Worldwide 2020 to see how data can unlock audience engagement. #RampUp20
#Publishers everywhere need to revamp their addressability strategies as third-party cookies near extinction. At RampUp Worldwide 2020, we spoke to The Stylist Group about the moves they’re making to keep delivering value to audiences. Watch on-demand now. #RampUp20
Watch Carrefour discuss how retailers can securely unite data to boost marketing engagement and value for customers. Get the best of RampUp Worldwide 2020 on-demand, right now. #RampUp20
RampUp Worldwide 2020 brought together a global network of digital insights – and we’ve made all the best bits available on-demand. Watch LVMH discuss how a luxury retailer integrates data and digital to consistently improve its already world-class brand. #RampUp20
Fascinating panel discussion at #RampUp20 discussing sustainable revenue models for publishers. Interesting perspective on the future: "Digital investment will likely continue after COVID, because of the flexibility and measurability that technology can provide”
LiveRamp's Simon Burgess speaking to David Hayter from Stylist Group at #RampUp20 today.
"Identity is wider than marketing and advertising - it impacts UX, content, and can even provide insights to guide investment in the business"
Great to be working with @Kantar_UKI on this and driving value for both clients and consumers alike
We are delighted to partner with leading data connectivity platform @LiveRampUK to provide hundreds of enhanced consumer segments for online activation, built on the in-depth online and offline consumer behaviour of our syndicated datasets. More: ow.ly/iEjK50AmJ3L
Tim Abraham shares his thoughts on our rapidly changing world, and how relationships between brands, consumers and media owners will evolve as a result liveramp.uk/blog/how-brands-…
First-party data is more important than ever for #publishers. But how do you make the exchange valuable for your readers? Simon Burgess has some ideas in our latest blog... liveramp.uk/blog/first-party…
Great to see Alexandra Willis of Wimbledon back on a RampUp stage. First London, now San Francisco! #RampUp20
Scott Howe - proof points of a trust-based ecosystem post-cookies #RampUp20
















