Marketing and AI.
UK
Joined January 2021
- Tweets7.8K
- Following463
- Followers228
- Likes20.2K
Slop til you drop! 🎶
it's a #sloptoberfest mega music video thread! playing around with @bonegpt and crew.
"Hit Tweet" [electopop/dancepop]
Oh my god, another hit tweet
Feel the bassline shaking my feet
Algorithm running my brain
Dancing right through the digital rain
Oh my god, another hit tweet!
(Suno > Slop Cannon > Codex for Ascii effect)
Local Tourist retweeted
Most business books by mega-successful founders are a mix of "How I won the lottery" + "Here's what worked 10 years ago".
You gotta go your own way.
The founders you're told to copy can't all be right.
Instagram and WhatsApp raised venture money and grew as fast as they could.
37signals stayed small and calm on purpose.
@levelsio builds his companies alone.
The course-sellers say their system works for anyone who buys the course.
And my company, WP Engine, was built on 24/7 uptime and a lot of customer service.
You can't follow all of them. So which one is the right way to build a company?
None of them. They're outliers, even among the founders of their own time. Fewer than 10% of software companies raise money at all, so the Instagram path isn't a playbook. It's a rare exception that makes a good story. So is Smart Bear, so is WP Engine.
I couldn't even copy myself. If I tried to build a new company today the way I built Smart Bear in 2002 or WP Engine in 2010, it wouldn't work at all -- the world has changed, markets have changed, competitors have changed, to say nothing of AI.
The right path depends on your goals, your market, your life, and I guess everything else.
Your path doesn't need to look like ours. In fact, it probably won't.
longform.asmartbear.com/rela…
Your AI agent can't assemble the IKEA furniture it ordered for you...
but now it can book a human who can!
Introducing Human Goat - a Printing Press CLI + MCP that lets your agent hire real humans to do tasks for you, through TaskRabbit and Magic. 🔊 sound on
Your agent can write the code, book the flight and clear your inbox. It still can't hold a screwdriver. Until now.
🐐 TaskRabbit: tell Claude Code the job, the day and your max. It ranks Taskers by the real all-in price, skips anyone who isn't free and books under your cap
💸 No hidden fees: service and trust fees are folded into every rate. A $44.66 listing is really $59.85
↩️ Real undo: cancel re-reads the booking and confirms it's cancelled. Mine came back with a full $40.96 refund
📞 Magic: errands that need a phone call go to a real human, not an AI that gets hung up on
npx -y @mvanhorn/printing-press-library install human-goat
github.com/mvanhorn/printing…
New feature for podcast editing in @HyperFrames_
Local Tourist retweeted
Instagram’s VP of Product just gave 2,000 Link in Bio subscribers an inside look at the platform’s new “connected entertainment system”. Here's one of the most helpful slides she shared.
Local Tourist retweeted
I rarely post job ads on X, but here goes:
Hiring an organic content strategist
1. Must have pulled views in the past on their own doing something novel
2. Organized
3. Personable
4. Eager to learn
The ideal candidate is a creator, or someone who has experience around high quality content looking to transition into a backend role.
Our team has gotten billions of views online. You will learn a lot, and upskill very quickly.
DM me if you are a good fit. You can be anywhere in the world, but must speak perfect English.
If you are serious send over your resume :)
Local Tourist retweeted
Most people use AI like a search bar. Ask, copy, paste, repeat. 👇
What if it just did the work for you?
In March, our OpenClaw demo night at Ramen Space sold out with 500+ registrations.
One of the demos came from @aelson389, who showed how he runs several ventures with automated agents. The room was wowed.
Now Adrian's teaching it.
Introducing our new workshop at Ramen Space: Build your first AI agent in a day. 🤖
You'll build an always-on Hermes AI agent you can text, and leave with three workflows running:
1. A one-page brief on your phone an hour before every meeting
2. A Monday digest on your competitors, clients or the topics you follow
3. A morning round-up of your email and messages, with drafts ready to review
Your agent is hosted for you, so no coding needed.
Our last AI workshop sold out all 15 places: "Been one of my main breakthroughs in the last 6 months," said Max.
Sat 21 Nov at Ramen Space in Dalston. 12 spots only, 9 left.
Bring the task you're sick of doing: luma.com/ai-agent-workshop-0…
Local Tourist retweeted
Hiring: Thinker-writer
$80k starting comp - fully remote.
You're a fit if you have:
- Read 100+ books.
- Gone viral on X by writing authoritative pieces on specific topics.
- Chatted with at least one founder doing $10M+ in sales.
- Written thousands of posts, articles, essays.
- Also required being a native speaker
Identity Labs helps CEOs of $10B+ companies share their greatest ideas, insights, and experience. We've worked with Deel, Gamma, Airwallex, Pocket FM, Lovable.
The job is to help founders articulate their story & vision. You'll interview them, become their thought partner, and handle the relationship.
These founders are extremely thoughtful and smart. We expect you to write industry-defining and narrative-shifting pieces. You need to be a clear thinker, analytical, and a top 1% writer.
It's a very demanding role, but if you enjoy writing and business, it's a dream.
DM me if you are a fit
___________
A few big ideas & innovations account for the bulk of progress.
In the 19th century, industrialization, evolution, electricity.
In the 20th, antibiotics, information theory, the transistor, internet.
The ones that will define the 21st century are being created by entrepreneurs. However, they are typically too busy to get what's in their heads onto paper. We work closely with them to help them bring ten of those ideas into the world.
Identity Labs is setting the agenda in tech.
Distribution carries more leverage than labor or capital. A great product is no good if nobody knows about it. It's our job to help our partners be the talk of the town in a tasteful way.
We are very meticulous when deciding who to hire. Identity Labs is at the very top of the industry, and we are only 15 people. We believe our track record is singular, which we owe entirely to the quality of our team.
Local Tourist retweeted
I have toured several factories in the last few months.
I ask factory owners what they vibe code and what they don’t.
For example;
‘Why use an ERP when you can vibe code your own?’
The response?
‘A single hour of downtime would accrue more cost than a full year’s subscription to our ERP.’
The middle and bottom will get wiped out.
Think simple schedulers, micro tools etc. things you don’t have to maintain.
There still value in good product though.
At work (R&D at a fortune 500 company w/ 15k+ employees), every time a SaaS pitches their product, my first question in the review meeting is, "Why don't we just build this ourselves?"
In the past, there were always good answers to that question. Today, I can't think of any.
If we can point an agent at any website or demo, have it research the broader problem for 72 hours, build the product with a focus on our specific needs, with any extra features we want, AND save a million a year why would we pay for your SaaS?
Scale? It only has to scale to 15,000 employees and a few million customers. We don't have the same scaling problem you do serving 1,000 businesses with 100s of million of customers. Scale is a non-issue.
Reliability? Your 99.9% self-reported uptime is not impressive. We can pay to host an app on a hyperscaler too. And when we do it, we know with certainty whether the uptime number is true or not. Github's official status page reports ~99% uptime. The Missing GitHub Status Page reports 93%. Reliability is a non-issue.
Bugs? You think your SaaS product doesn't have bugs to work out? I've seen bugs in third party products cost our company millions. Everyone is shipping early and often. Including your SaaS. Every piece of software has bugs. But there is a big difference between a bug in your code and a bug in ours. When the bug is in your code, we are at your mercy. Maybe you put it into Jira immediately. Are you going to bypass sprint planning? You won't have a fix for two weeks. Maybe you'll fail to reproduce and blame our code. Maybe it is our code. Maybe its an interplay. Since you don't have our code and we don't have your code, how are we going to figure that out? If it's all our code, an employee can fix it in an hour. If we need to, we can throw ten engineers with agents in a call until it's reproduced, the fix is merged, and it's validated. Bugs are a non-issue.
Bandwidth? Agents are nearly autonomous now. They don't need to be babysat. I can spin up a project and let an agent run for 50 hours, have it build a PowerPoint and walk into a demo with leadership blind. If anything breaks, "I'm still working on that." Things always break in demos. Nobody cares. If leadership proposes a feature, the answer is, "Yeah, great idea, I can add that." Because I can. Bandwidth is a non-issue.
Maintenance? We have so much prior art, inputs and outputs, we can benchmark anything. We have autonomous PR systems built on top of in-app feedback SDKs so even the non-dev users can contribute to every app or service. Even our analytics systems are tied to automated PRs. Maintenance is a non-issue.
Support? It doesn't matter how much we're paying a month for your platinum level enterprise support when our point of contact has to fetch the one dev who already went home for every non-trivial incident. The incident is never trivial. We already checked the top 10 things it could be because that was faster than asking you. Support is a non-issue.
Expertise? Agentic research. We can build anything. Expertise is a non-issue.
Cost? The cost of intelligence has gone down 100x every year. You're still charging 2022 prices. You should be charging closer to your electricity costs. Cost is a non-issue.
At this point, the only reason we don't switch off existing services is that transitioning 15,000 employees to something else is a pain in the butt. It would be a pain in the butt even with a perfect bug-free, infinitely scalable, perfectly-reliable clone.
Your new SaaS doesn't have that moat.
But it does give me an idea for a product to build.
Local Tourist retweeted
the fastest way i've found to get better at ai: watch what others are building and pull the good pieces into your own setup.
this is different than using someone's full build, which usually falls flat since it was made for their work.
what i recommend:
- pick where you'll look (x is the place for this right now)
- follow people who share what they're building
- send anything interesting to ai as you find it
- ask "what pieces could i apply to my work from this?"
- tell it what ideas to pull out when you already know
- customize what you take to fit your work
- have it keep a list of ideas you don't have time for yet
- have it push back to avoid overbuilding
Serious questions that are being considered in many companies around the world right now
Just spoke to the Head of AI at a huge company.
The #1 thing they're struggling with is... what do I do with the AI laggards at our company?
Like most companies, they’ve found that a Super Pareto Principle is true within their org. 10% of their employees are responsible for 90% of the uplift in productivity/token usage from software engineering to non-technical knowledge work.
They’ve spent a lot of time & resources on AI enablement from LLM foundations to function-specific trainings and skill building. And yet, the power law of productivity increases hasn’t budged.
So now they’re left with a few sobering thoughts and hard questions:
1) 90% of people are overpaid and 10% are underpaid
2) We’d be better off allocating tokens proportionally to the power law, but how do we do that without killing culture?
3) Significant layoffs are likely warranted and wouldn’t impact overall output, but cultural backlash is a big concern?
4) How do we hire more power law people as a non technology company?
5) Is all of our efforts on training and enablement ACTUALLY worth it?
6) How do we not experience a brain drain where the top 10% all leave because they want to be surrounded by other AI-native 10x’ers?
Local Tourist retweeted
"we call it field storytellers"
omg enough it's just fucking content creation. everyone has been doing it forever. you send a person with a camera to document a business. it's called making a video to promote your email job.
why does tech twitter feel the need to be so precious and rebrand this job every 20 minutes on here?
i'm sorry you aren't a forward-deployed heart feelings engineer. you're just someone who makes content for a saas business. i feel insane.
We’re building out a new program at @NotionHQ:
We call it field storytellers.
Where Internet filmmakers & creators meet local businesses. All around the world. They travel there to apprentice a business for a day/two, and come back with stories, documented and published.
Field storytelling is a bet that stories are best told and relationships are best built when it’s done out on the field.
If you’re great with a camera, love traveling to meet local businesses, and Internet savvy with an audience, reach out 🖤
Local Tourist retweeted
A few thoughts on agentic video editing I’ve had over the last few days:
1. 99% of ads should be edited agentically now. If your editors are still editing in the timeline, they’re falling behind. I got a message from my senior VE saying that he’s putting out 5x edits/day now at the same quality he was before.
2. The conversation with video editors will be uncomfortable because the timeline is all they’ve ever known. Some will be hesitant and some will be fearful for their job. I think the best way to address this is head on. The tech is inevitable, but having taste is still going to be incredibly valuable to train and give feedback to agents. Those who have this will become more valuable, those who don’t will struggle.
3. Opus 5.5 can natively edit all of your ads without needing any MCPs or plugins. I’ve tried the alternatives and couldn’t find anything that was significantly better than doing everything inside of Claude.
4. Have your senior editor(s) build skills for each style of edit (e.g. mashups, UGC, AI animations…). You can build these by feeding 4-5 inspo edits to Claude and tell it to make a skill out of it. I prefer building lots of mini-skills to one big video editing skill, so that the context stays as relevant as possible.
5. Once you have a base skill (e.g. ugly ads edits), the best way to train it is through feedback loops. Have the skill re-edit the last 25 ads each senior edited then put them in an artifact, and have the senior VE give feedback on each. Keep doing this until the skill is refined and it understands what a good edit is.
6. If you do this, there’s no reason why you shouldn’t be able to make edits that need little/no feedback. Most of ours are approved after v1 or v2, sometimes v3.
7. Only A-player editors should be training the skills.
8. Re adoption in the team, the AI champion builds the v1. Then get out of the way. I’m not the best editor on my team, so my job is to build the harness that lets the best editors train the skills, not build the skills myself.
9. If you want to supercharge this process, have your top editors record their screen as they edit. Turn on Gmeet or loom and get them to narrate the reasoning behind their process. E.g. why they chose this cut, pacing or b-roll clip…this is all context that gets fed into your skills.
10. It takes time to build, train and refine these skills. You have to go through the dip to get out the other side. Budget time in for senior VEs to work on this - otherwise you’ll end up with skills that put out subpar edits and don’t save you much/any time.
11. Operate under the assumption that this is the worst video editing is ever going to be. Opus 5.5 can do most of our editing today…what will Opus 6/Fable 6 be able to do? The editing skills you build are only going to become more valuable as the tech evolves.
I still don’t think people realise how big video editing being unblocked is. Things that I thought were 3-6 months away are now on the table.
Will continue to share more as I learn. CRAZY, crazy times.
"Part of Claude’s safety training involves fictional stories about well-behaved AI. Morality tales for the chatbot."
The funkiest things my agent found in Anthropic’s S-1 👇
📚 Part of Claude’s safety training involves fictional stories about well-behaved AI. Morality tales for the chatbot.
👀 Ben Mann gets a footnote explaining that he’s often called a co-founder - but is excluded from the S-1’s definition of “co-founders” and the special founder voting group.
🇺🇸 The U.S. government owned Anthropic stock. In October 2025, Anthropic bought back ~$627M of forfeited shares and resold them to 9 investors.
🏦 Ben Bernanke gets $400K/year to sit on its Long-Term Benefit Trust. Trustees are barred from directly owning Anthropic stock.
🔒 The founders’ voting rules explicitly cover what happens if a founder is held captive.
🥑 An actual customer case study: Claude noticed a restaurant’s avocado purée was out of reach while rarely ordered overnight oats had the best spot in the kitchen.
Windows users can now get the @HyperFrames_ desktop studio too 🥳
An early review of Claude Duet
Just filmed a @claudeai Duet: Zero to Hero tutorial!
Coming this week. Until then, my thoughts 💭
- Duet is very proactive. It does a great job finding helpful tasks for you to work on.
- You can feel opus 5.5 at every step (a huge win)
- Voice mode on app is good, except lol... it doesn't remember conversations you've had with it previously.
- Channels concept is cool, but also a bit confusing. You can create a channel or group - when do you do each? I still don't know
- I love the #everything chat. It's pretty much claude projects with intelligent routing, which is GOATED with 5.5
- I love that you're able to build artifacts in app. I still think that all platforms are missing out out on a huge opportunity here though. There should be 10x more functionality with artifacts for each personal agent platform, Duet included.
- Some important functionality like connector tool permissions can only be found in the Claude app, not Duet.
- It's very early. Still only available on mobile, and web. Its missing tons of features that most of the others offer, but still capable enough to have it's magical moments.
- You can NOW add MULTIPLE accounts (multiple gmail accounts)
I'm personally transitioning Duet to be my always on proactive helper for work - helping me the best employee i can be. And this is what I filmed the tutorial on.
#Meetings
- Manage and keep my to-do list
- Help me prep meetings, create to-dos from meetings
- Analyze sentiment + coach me week end for all meetings
#goals
- Help me stay on top of my OKRs
- Ensure they're factored into my weekly plan
- Help me track my OKRs throughout the Q.
#coaching
- review my emails / slack / meeting notes
- Help me find ways to improve
- Help me learn new things when it finds gaps
And more! For tutorial coming later this week. Sub to our youtube channel /tenex-media for the full video!
