@LogitGroup

Logit Group is a technology-driven research execution partner transforming data collection into a competitive advantage. #MarketResearch #MRx

 International
logitgroup.com/
Joined May 2011
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  • Followers1.2K
2.8KMedia
🇨🇦 80% of Canadians would choose Canadian groceries priced at $120 over comparable U.S. products priced at $100. Read more: hubs.ly/Q04C0LMX0

Canadian Grocery Preferences: 80% Choose Canadian Products

Read time: 2 mins Canadians show a strong preference for Canadian-grown and Canadian-packaged groceries, even when they cost more. Eight in ten (80%) would choose Canadian groceries priced at $120...

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New survey data from Narrative Research + The Logit Group finds 83% say Alberta should remain part of Canada, while 9% say it should become independent. Read the findings: hubs.ly/Q04z2ShX0 #AlbertaReferendum #PublicOpinion #MarketResearch

Alberta Referendum: 83% of Canadians Say Alberta Should Remain in Canada

Read time: 2 mins The Alberta referendum is prompting questions about how Canadians across the country view Alberta’s place in Canada. New survey findings from Narrative Research and The Logit Group...

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Innovation starts with people who understand research and know where it can be better. Support Logit in the 2026 GRIT Survey. Every mention = $25 donated to The Leukemia & Lymphoma Society of Canada. hubs.ly/Q04xc0P20 #GRIT2026 #TheLogitGroup
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Want to help decide which Market Research organizations are leading innovation? Take the 2026 GRIT Survey: hubs.ly/Q04wjwP00   #GRIT2026 #TheLogitGroup #MarketResearch #InsightsIndustry Survey
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The 2026 GRIT Survey is now open. If you’ve worked with us, please mention The Logit Group when completing the survey. For every mention, we’ll donate $25 to The Leukemia & Lymphoma Society of Canada. Take the survey: hubs.ly/Q04vylGZ0 #GRIT2026 #ResearchExecuted
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How do Canadians prefer to keep their homes cool in summer? 🇨🇦 46% prefer 20°C–22°C 🌡️ 28% prefer 23°C+ ❄️ 17% prefer below 20°C Read the full study: hubs.ly/Q04tM7V20 #MarketResearch #Canada #ResearchExecuted

Preferred Indoor Temperature in Summer: What Canadians Want at Home

Read time: 2 mins What is the preferred indoor temperature in summer for Canadians? New survey findings show that most Canadians favor moderate indoor temperatures, with nearly half choosing to keep...

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Ummmm...how much fun can you have in one night? Another question...how much pizza can you comfortably digest? The answer to both questions is, "A lot!" Thank you, NY!
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Canadians are divided on summer lawn watering. 🌱 45% support watering lawns under certain conditions 💧 42% support limits or a summer ban Read more: hubs.ly/Q04sfX4_0 #MarketResearch #Canada #PublicOpinion #ResearchExecuted

Canadians' Views on Watering Lawns: Public Opinion Divided on Summer Water Use

Read time: 2 mins Canadians' views on watering lawns are fairly evenly divided, with 45% saying lawn watering is reasonable under certain conditions and 42% supporting restrictions or a summer ban....

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Our latest survey finds groceries are the top financial pressure, with 76% of Canadians saying food costs have had the greatest impact on their household finances. Other pressures include: ⛽ Gasoline (47%) 🏠 Mortgage/rent (33%) Full findings: hubs.ly/Q04rbP9y0

Canadian Household Affordability Pressures: Groceries Remain Top Financial Concern

Read time: 3 mins Canadian household affordability pressures are affecting most families, with everyday necessities creating financial strain across the country. A new national survey reveals that...

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⚽ Before kickoff, we asked Canadians about the #FIFAWorldCup2026. As the tournament is in the midst of Round of 16 after Canada's exit, our survey offers a snapshot of Canadian fan sentiment heading into the competition. hubs.ly/Q04ny7KH0 #ResearchExecuted

FIFA World Cup 2026 Canada Survey: Nearly Half of Canadians Plan to Watch the Tournament

Read time: 3 mins A new FIFA World Cup 2026 Canada survey conducted by Narrative Research and The Logit Group reveals strong interest in next year's tournament, with nearly half of Canadians planning...

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Good tech can catch more. It still can’t fix bad sample strategy: hubs.ly/Q04mbzs10 #MarketResearch #DataQuality #Insights #MRX #SurveyResearch #Calibr8 #ResearchExecuted

Good Tech Can Catch More. It Still Can’t Fix Bad Sample Strategy

Read time: 6 mins Technology has transformed how researchers approach market research data quality, making it easier to detect fraud, validate respondents, and identify suspicious behavior at scale....

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Listen to Logit's Steve Male and Priscilla McKinney on the latest Ponderings from the Perch as they discuss AI, fraud, and what researchers should be asking their fieldwork partners. 🎧 hubs.ly/Q04mfp2G0 @‌littlebirdmomma #littlebirdmarketing #ResearchExecuted
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Data quality symptoms are easy to spot. Root causes are harder to catch: hubs.ly/Q04mbwW40 #DataQuality #MarketResearch #MRX #SurveyResearch #Calibr8 #Insights #ResearchExecuted

Data Quality Symptoms Are Easy to Spot. Root Causes Are Harder to Catch

Read time: 7 mins When market research data quality issues appear in a dataset, the visible symptoms are often easy to identify: poor open ends, contradictory answers, duplicate responses, and...

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The Market Research industry didn’t just inherit a data quality problem. It priced its way into one. hubs.ly/Q04lshSz0 #MarketResearch #DataQuality #SampleQuality #Insights #SurveyResearch #MRX #Calibr8 #ResearchExecuted

The Industry Didn’t Just Inherit a Data Quality Problem. It Priced Its Way Into One

Read time: 7 mins The market research data quality problem is often framed as a respondent issue, but the reality is more complex. From pricing pressure and incentive structures to recruitment...

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🏠 Most Canadians still expect housing prices to rise, but the outlook is more mixed than before. Regional gaps are widening, and renters remain cautious about entering the market. Full insights: hubs.ly/Q04fcxMG0 #HousingMarket #RealEstateTrends #ResearchExecuted

Canadian Housing Price Expectations: What Canadians Predict for the Next 12 Months

Read time: 3 mins Canadian housing price expectations remain tilted toward growth, with most Canadians believing prices will rise over the next 12 months despite ongoing uncertainty. While expectat...

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Gas prices are changing behavior in real time. 9 in 10 Canadians are concerned. Many are driving less and staying closer to home this summer. The shift is happening now 👇 hubs.ly/Q04drs_-0 #MarketResearch #ConsumerBehavior #Insights #TravelTrends #ResearchExecuted

Gas Prices Impact on Canadians: Behavior Changes and Summer Travel Plans

Read time: 4 mins Gas prices impact on Canadians is becoming increasingly visible as rising fuel costs drive widespread concern and real changes in everyday behavior. With nine in ten Canadians...

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AI is widely used in Canada—but most people still see it as a tool, not a companion. Adoption is high. Emotional connection is not. That gap is where things get interesting 👇 hubs.ly/Q04cqYJL0 #MarketResearch #AI #Insights #ConsumerBehavior #ResearchExecuted

AI Usage in Canada: Most See AI as a Tool, Not a Companion

Read time: 4 mins AI usage in Canada is now part of everyday life for most people, with two thirds of Canadians using at least one AI-based tool or service. While adoption is widespread, the way...

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Canadian savings habits 2026 show most are still saving but fewer are contributing to RRSPs and financial gaps are growing. Read more: hubs.ly/Q047Mc1j0 #MarketResearch #ConsumerInsights #FinancialTrends #Savings #ResearchExecuted

Canadian Savings Habits 2026: How Much Canadians Are Saving and What It Means for Financial Security

Read time: 2 mins Canadian savings habits 2026 highlight a growing divide in financial security, as most Canadians continue to save despite rising costs, but far fewer are contributing to RRSPs, with...

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🏒🇨🇦 How are Canadians watching the Winter Olympics? Our latest study finds: 🔹 Ice hockey is the clear favourite 🔹 Cable TV still dominates 🔹 Younger Canadians prefer streaming & social Full results: hubs.ly/Q043SYMb0 #WinterOlympics #ResearchExecuted

Canadians Watching the Winter Olympics: Who’s Tuning In and How They’re Viewing

Read time: 4 mins Canadians watching the Winter Olympics are highly engaged as the Games head into their final days, with most already tuning in or planning to watch before February 22. Interest...

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📱 Our latest study with Narrative Research shows that 37% of Canadians are actively trying to reduce their screen time — led by Millennials and Gen Z — with health and balance driving the change. hubs.ly/Q041bBv-0 #ScreenTime #DigitalWellbeing #ResearchExecuted

Canadians Reducing Screen Time: Who’s Cutting Back and Why

Our latest survey results reveal that while a majority of adults feel comfortable with their current amount of screen time, a substantial minority are working to cut back. Our findings show that 37%...

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