On logos, symbols, icons, and marks.
Joined June 2009
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symbools.com is an online archive of the marks from Yasaburo Kuwayama’s classic book Trademarks & Symbols (1973), each traced as a clean SVG. @KelvinAdithya shared a few thoughts on how he made it:
logodesignlove.com/symbools
New monogram for Tropical Smoothie Cafe. Splendid work by @jkrGlobal.
logodesignlove.com/tropical-…
Chopsticks or crane? This illustrative logo for a chain of Japanese restaurants was designed by Egor Zhgun of Art. Lebedev Studio in 2014.
logodesignlove.com/yakitoriy…
“Eight years have passed since then, and Shell Oil has not contacted me.”
In 1971, Japanese designer Yusaku Kamekura recounted his six-week project for Shell.
logohistories.com/p/kamekura…
Spreads from Super Logo Design, by Taki Ono (2002).
logodesignlove.com/super-log…
Via @DesignReviewed.
“As I ponder the logo selections we reviewed this year, I try to read the tea leaves, if you will, to see where we’re headed.”
Bill Gardner of @LogoLounge is back with the 2024 Logo Trend Report.
logodesignlove.com/2024-logo…
Catch the full round-up here:
logolounge.com/trend/2024-lo…
On his logo for @TheWorldGames 2025 John Fairley of @FairleyGraphic said, “Integrating the panda’s face into the logo establishes a strong connection to Chengdu whilst evoking a sense of familiarity and affection among audiences globally.”
logodesignlove.com/the-world…
Zelman Meats. That’s tasty.
logodesignlove.com/zelman-me…
By @Red_Dot_Studio_
“Album covers get all the praise, but the humble band logo has never quite got its full dues. Until now.”
logodesignlove.com/logo-rhyt…
Logo Rhythm, by @jimkdavies and @jamie_ellul.
“…the studio wanted me to explore a Wonka logo with an elaborate W in a scripted style that eluded to Wonka’s mum’s handwriting…”
Alexandria Vernon on her logo for musical fantasy film Wonka.
logodesignlove.com/wonka
Game+Logo — a nostalgic collection of logos from decades past in the video game industry. logodesignlove.com/video-gam…
Collated by @DanClarke of @Arkotypeco, full collection → @gamepluslogo
Logo Rewind takes an in-depth look at the merchants’ marks of Medieval Norwich.
logodesignlove.com/logo-rewi…
By @studiotelegram, foreword by @a5jensmueller.
The @Paris2024 logo combines three separate symbols — the gold medal, the flame, and Marianne (the personification of the French Republic).
logodesignlove.com/paris-202…
“When winemaker Larry Cherubino had three giant concrete ‘egg’ tanks delivered to his winery, he knew the packaging had to reflect this revolutionary way of maturing wine.”
logodesignlove.com/uovo-logo
Designed by Denomination.
“Even the delightful name of the particular hue that was chosen, Swamp Holly Orange, represents a stroke of branding genius that puts to shame today’s marketing wizards who call white ‘Starlight’ and black ‘Midnight.’”
James I Bowie on the Yellow logo.
fastcompany.com/90932366/yel…
The Guinness logo is based on a famous 14th century Irish harp known as the O’Neill, or Brian Boru harp, preserved in the library of @TCDDublin.
logodesignlove.com/guinness-…
Latest update by @Design_Bridge, with Gerry Barney.
Logo for Flipper, a new 5-in-1 tap brand, designed by @Red_Dot_Studio_. Lovely.
logodesignlove.com/flipper-t…
Paul Rand’s @Ford logo presentation book, 1966.
logodesignlove.com/ford-logo…
