
Fan Marketing Strategist, Creative Director, and Founder @islpdtx
Dallas, TX
Joined April 2009
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Dear Pennies & Pens,
AFTER RELEASE: Keep the album in rotation!
Connect the music to real listening moments, from quiet mornings to the ride home.
Keep showcasing album artwork, packaging, and merch after preorders close.
#MakeUrFansLOUD
Dear Pennies & Pens,
RELEASE WEEK: The title track isn鈥檛 the whole album!
Give fans a reason to listen from track one to the finale.
Let the B-sides shine! That vocal run on track five might sell the album better than the title track.
#MakeUrFansLOUD
Dear Pennies & Pens,
BEFORE RELEASE: Make the music the main attraction!
Concept photos should spark curiosity about the MUSIC, not just remind us the artist is fine. We know! 馃槀
Pair lyrics with visuals to tease the album鈥檚 themes.
#MakeUrFansLOUD





