@Lu_Class_

@Sportico Top 50 SportBusiness Twitter accounts • MSc Economics & Management • SportsBiz • FootballFinance

 Poland
Joined January 2015
  • Tweets29.6K
  • Following990
  • Followers31.8K
4.5KMedia
Łukasz Bączek retweeted
Łukasz Bączek@Lu_Class_Oct 24
🟦 Sokin makes its debut on the sleeve of Chelsea shirts.
Łukasz Bączek@Lu_Class_Oct 24
🟦 There has been a notable degree of churn in the sleeve sponsorship asset, with WhaleFin, BingX, Fever, Live Nation and FPT all appearing in the position over the past four seasons. The last long-term sponsor was Hyundai. ◾WhaleFin ◾BingX ◾Fever ◾LiveNation ◾FPT ◾Sokin🆕
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Łukasz Bączek retweeted
Premier League
@premierleagueOct 24
Nicolas Jackson's double gives @AstonVilla the win against Man City!
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Łukasz Bączek retweeted
Łukasz Bączek@Lu_Class_Oct 24
🟦 There has been a notable degree of churn in the sleeve sponsorship asset, with WhaleFin, BingX, Fever, Live Nation and FPT all appearing in the position over the past four seasons. The last long-term sponsor was Hyundai. ◾WhaleFin ◾BingX ◾Fever ◾LiveNation ◾FPT ◾Sokin🆕
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Łukasz Bączek retweeted
Łukasz Bączek@Lu_Class_Oct 23
🚨Chelsea has announced a multi-year partnership with Sokin - a global firm operating in the embedded finance & payments sector - which will become the club’s sleeve sponsor. Sokin will be named a Principal Partner and Official Business Payments and FX Partner of CFC & CFC Women.
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Soccer sponsorship news: McDonald's won't renew its decades-old FIFA deal. CFO Ian Borden said on an earnings call that while the 2026 World Cup "provided a lift to the business ... [it] underperformed versus our expectations." (h/t @Adweek) adweek.com/brand-marketing/m…

McDonald’s Ends 32-Year FIFA World Cup Sponsorship Amid Marketing Overhaul

McDonald’s is ending its FIFA World Cup sponsorship after 32 years amid an overhaul to its marketing model.

adweek.com
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Łukasz Bączek retweeted
Magic hat 🎩
@themagic_tophatOct 19
⚖️ 𝗗𝗲𝗯𝘂𝗻𝗸𝗶𝗻𝗴 𝗠𝗮𝗻 𝗖𝗶𝘁𝘆’𝘀 “𝗶𝗿𝗿𝗲𝗳𝘂𝘁𝗮𝗯𝗹𝗲 𝗲𝘃𝗶𝗱𝗲𝗻𝗰𝗲” A 5,800-word article that relies on the leaked emails & the 2020 CAS decision to explain why no person of sane mind and rudimentary intelligence would buy Man City’s defence. Link below.
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Łukasz Bączek retweeted
Paul Quinn
@theeskOct 20
The Esk has a new home. The same independent analysis of football's money, owners and rules, now organised so you can find it: nearly 1,000 articles by topic, club, owner and case, plus new hubs on Everton, Chelsea, the Man City case and the IFR. theesk.org
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Łukasz Bączek retweeted
Łukasz Bączek@Lu_Class_Oct 16
EXCLUSIVE: Manchester United has issued a request for proposals to develop the commercial plan for its new stadium and potentially sell the naming rights to the venue sportbusiness.com/news/exclu…
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Łukasz Bączek retweeted
Footy Headlines
@Footy_HeadlinesOct 15
👀 When Arsenal and Hamburger SV clashed in the 2006-07 group stage, both backed by Fly Emirates, the away teams took to the pitch wearing Dubai across their chests.
Football Kit Archive@footballkitarchOct 15
👀🕸️ Teams Today Can Wear Identical Shirt Sponsors in Champions League, But That Was Not Always the Case [@KitNerdUK]: footballkitarchive.com/news/…

Teams Today Can Wear Identical Shirt Sponsors in Champions League, But That Was Not Always the Case...

When Inter Milan faced Club Brugge in the UEFA Champions League, **Jake - Kit Nerd** highlighted a detail that is nothing too special at first glance: both clubs lined up wearing identical **betsson.

footballkitarchive.com
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Łukasz Bączek retweeted
Łukasz Bączek@Lu_Class_Oct 14
🚨 The agreement between PSG and the Qatar Tourism Authority from 2011 to 2018 was worth between €100m and €200m annually. Independent valuations conducted by the agencies Repucom and Octagon estimated the value of the contract at €2.78m per year.
Łukasz Bączek@Lu_Class_Oct 14
🧵Sponsorship income: 🟦 Manchester City €298m 🟦 PSG €199m Today sees a clash between clubs owned by individuals from the Persian Gulf 🇦🇪 🇶🇦 region who built their commercial might in a similar fashion. Both their current and historical figures are impressive,
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🚨 PSG's sponsorship agreement with the Qatar Tourism Authority between 2011 and 2018 was worth between €100M and €200M per year. 🇫🇷💰 However, independent valuations by Repucom and Octagon estimated the deal's actual market value at just €2.78M annually. (Source: @Lu_Class_)
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Łukasz Bączek retweeted
Łukasz Bączek@Lu_Class_Oct 14
🌐 Sponsors origin 🟦 Manchester City 🇦🇪 Etihad Airways ✈️ 🇩🇪 PUMA 👕 🇨🇳🇸🇨 OKX 🇯🇵 Asahi Super Dry 🏴󠁧󠁢󠁥󠁮󠁧󠁿 Revolut 🇨🇳 BYD 🟦 PSG 🇶🇦 Qatar Airways ✈️ 🇺🇸 Nike/Jordan Brand 👕 🇦🇪 Beyond Developments 🇩🇪 Snipes 🇫🇷 ALL Accor 🇷🇼 Visit Rwanda
Łukasz Bączek@Lu_Class_Oct 14
🧵Sponsorship income: 🟦 Manchester City €298m 🟦 PSG €199m Today sees a clash between clubs owned by individuals from the Persian Gulf 🇦🇪 🇶🇦 region who built their commercial might in a similar fashion. Both their current and historical figures are impressive,
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Łukasz Bączek retweeted
Łukasz Bączek@Lu_Class_Oct 14
🧵Sponsorship income: 🟦 Manchester City €298m 🟦 PSG €199m Today sees a clash between clubs owned by individuals from the Persian Gulf 🇦🇪 🇶🇦 region who built their commercial might in a similar fashion. Both their current and historical figures are impressive,
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Łukasz Bączek retweeted
Nizaar Kinsella
@NizaarKinsellaOct 13
Chelsea's front-of-shirt sponsor USDC have signed an initial one-year deal but insist they could stay "long-term". Who are Circle and is USDC just another crypto sponsor? Featuring @KashRazzaghi. bbc.co.uk/sport/football/art…

Chelsea news: What is USDC and why do Circle sponsor the Blues?

Chelsea news: What is USDC and why do Circle sponsor the Blues?

bbc.co.uk
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Łukasz Bączek retweeted
Formula 1
@F1Oct 13
BREAKING: Formula 1 returns to Africa with 10 year agreement to race in Rwanda The African Grand Prix is set to join the F1 calendar in the early 2030s #F1
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Łukasz Bączek retweeted
Łukasz Bączek@Lu_Class_Oct 12
🚨 AION and its parent company GAC have signed a deal to become the Official Automotive Partner of Chelsea FC. The contract with one of China's biggest car companies is worth up to £3m a year.
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Łukasz Bączek retweeted
Łukasz Bączek@Lu_Class_Oct 12
🟦 L’Oréal Groupe is now the official partner of the Paris Saint-Germain football club. The firm, which was founded in Paris in 1909, will be designated the club’s ‘Official Beauty Partner’ until 2028. The agreement also sees its Vichy sub-brand become
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Łukasz Bączek retweeted
James Pearce
@JamesPearceLFCOct 11
It's a victory that is likely to mean absolutely nothing in a couple of months when City get their punishment for nearly a decade of cheating. What a mess the Premier League is in.
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Łukasz Bączek retweeted
Łukasz Bączek@Lu_Class_Oct 11
🧵Sponsorship income: 🟥 Liverpool £150m 🟦 Manchester City £253m The chart indicates that Man City receives higher sponsorship values in several major categories, particularly shirt sponsorship and kit manufacturing. The primary source of sponsorship revenue
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Łukasz Bączek retweeted
Łukasz Bączek@Lu_Class_Oct 10
🧵Sponsorship income: 🟥Manchester Utd £192m ⬜️Tottenham £99.5m This season, Manchester United has secured sponsorship revenues from its key assets that are nearly double those of Tottenham. The deal with Adidas is worth £90m annually, contingent on regular UCL participation.
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