Lucas

If you're new here, let me introduce myself! I'm Léo Dalaz, a senior brand designer and founder of Studio Dalaz, a branding studio specializing in SaaS, startups, and tech companies. My connection with technology started long before it became my career. I first used a computer when I was 6 years old, and I've been hooked ever since. Today, besides working on brands, I'm also building my own SaaS products in private. I love being on both sides: designing brands and experiencing firsthand what it takes to build a tech business. I've been working in design for over 8 years. I founded Studio Dalaz in 2022, and over time, I've focused my work increasingly on the tech ecosystem. I believe the tech industry is full of incredible products that struggle to communicate what makes them valuable. And that's exactly where my work comes in. It's not just about designing a beautiful logo or choosing the right colors. It's about understanding the business, finding what makes it different, and turning that into a distinctive, recognizable brand that builds trust. My goal is to help ambitious tech companies stand out in competitive markets through strategic thinking and purposeful design. Here, I share my projects, what I'm learning about branding and design, and my journey through the SaaS ecosystem. And if you're building a SaaS, startup, or tech company and want your brand to stand out, let's talk.

Have you ever thought about whether your SaaS looks trustworthy? You’re asking people for their email, their company’s data and their credit card Would you feel comfortable handing yours over to a product that looks unfinished? I build SaaS too, so I get the urge to ship fast But when someone lands on your website, they don’t know how much work went into it They have to judge what’s in front of them Inconsistent screens, vague explanations and a brand that could belong to any competitor give them more questions to answer before signing up That’s where brand design can help We start with a concept based on who the product serves, what makes it different and what the business wants to achieve Then we turn that into a visual identity: logo, typography, colors, graphics and illustrations, with naming when the project needs it A system your team can use across the website, product and marketing It also gives your distribution work something consistent to build on Your next ad, launch or product update should strengthen recognition of the same company Can that help CAC, LTV and ROI? There are ways it can contribute Clearer communication can support conversion, and accurate expectations can help attract customers who fit the product But you still have to reach those people, deliver value and measure what changes A good-looking checkout doesn’t prove security, and a new identity won’t keep customers who don’t need your product At Studio Dalaz, we specialize in brand identity and illustration for technology companies, especially SaaS If your product has outgrown its brand, DM me “SaaS” You can see our work on my profile