Ludo Baynham-Herd (@LudoBH) header
Ludo Baynham-Herd (@LudoBH) profile picture

Director @sodalico all views expressed are my own etc .

London
Joined June 2009
Photo by Ludo Baynham-Herd (@LudoBH)Photo by Ludo Baynham-Herd (@LudoBH)Photo by Ludo Baynham-Herd (@LudoBH)Photo by Ludo Baynham-Herd (@LudoBH)Photo by Ludo Baynham-Herd (@LudoBH)Photo by Ludo Baynham-Herd (@LudoBH)Photo by Ludo Baynham-Herd (@LudoBH)Photo by Ludo Baynham-Herd (@LudoBH)Photo by Ludo Baynham-Herd (@LudoBH)Photo by Ludo Baynham-Herd (@LudoBH)
Rumours of a 4th July General Election. Prize for first political pundit to say "Tories should go quietly into the night" #GeneralElection
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Ludo Baynham-Herd retweeted
Beer for your Grandchildren. From the World’s First Carbon Negative brewery. Find out how we’re working to ensure we have a planet to enjoy beer on. brewdog.com/uk/brewdogplanet
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A few highlights from Powerscourt's strategy day - which included a Q&A between @c_blackhurst and Allan Leighton as the whole company gathered for a day of brainstorming, planning and team-building. #strategyday #offsite #teambuilding #watchthisspace
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How will #COP27 affect businesses? We’re attending the summit to bring you the biggest policy announcements, new climate pledges and the latest research. Email [email protected] to receive our daily summary of developments #climateaction #sustainablebusiness
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Ludo Baynham-Herd retweeted
🚨NEW🏗️: The world’s biggest nations are putting the 2050 net zero targets signed under the Paris Agreement in doubt by moving too slowly to refurbish buildings and cut carbon emissions. 3Keel's Global Retrofit Index, published today, can be found here: 3keel.com/g20-countries-fall…
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Wow. More people have now signed this Parliament petition for a general election than Conservative members who voted Truss for PM petition.parliament.uk/petit…
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Ludo Baynham-Herd retweeted
Is it too early to start prepping for the leaving party*? (Sorry, work event) Tell us which of these beers we should brew… if enough of you are keen, we'll make the damn thing
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"I believe there is a huge demand for business and finance news and analysis being done in a different way": @GrahamtRuddick, former deputy business editor at The Times, speaks to @russ_lynch on his switch to @Substack #PowerscourtFridayFix #podcast
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Fed increases benchmark rate by 0.75 percentage points...time for a secret plan to fight inflation? #FederalReserve #inflation #economy #thewestwing
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Ludo Baynham-Herd retweeted
Download 'The Future of ESG and Sustainable Investing', bit.ly/2fhesgfow COVID-19 intensified focus on societal responsibility and how companies & business leaders behave. #FinancialServices firms must engage a new generation of investors. #FHfutureofwealth
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Some musings of mine on the #authenticity challenge facing financial services
Ludo Baynham-Herd, director at @fleishmanUK, examines the reputation drivers in the financial services industry using our #AuthenticityGap research and shares how financial services companies can meet consumer expectations. Read more here: fh.pr/XUf0E
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Ludo Baynham-Herd retweeted
Join us tomorrow afternoon in conversation with Guardian columnist, Zoe Williams @zoesqwilliams & senior city correspondent, Mail on Sunday, @MrAlexLawson. WEBINAR | Tuesday 5th October 2021, 12.00-13.00 (BST) bit.ly/fhagw21 #AuthenticityGap #authenticity #brands
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Ludo Baynham-Herd retweeted
Mind the Authenticity Gap: The difference between what businesses claim to be and what they really are: prmoment.com/pr-research/res…
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Ludo Baynham-Herd retweeted
You don’t get to stoke the fire at the beginning of the tournament by labelling our anti-racism message as ‘Gesture Politics’ & then pretend to be disgusted when the very thing we’re campaigning against, happens.
I am disgusted that @England players who have given so much for our country this summer have been subject to vile racist abuse on social media. It has no place in our country and I back the police to hold those responsible accountable.
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Ludo Baynham-Herd retweeted
Today we launch the latest edition of our #AuthenticityGap report. bit.ly/FH_AG21T Our authenticity research across five markets and 200+ companies examines the actions brands need to take to catch up to consumers’ expectations. #authenticity #authenticleadership
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Career highlight - incredibly proud of this campaign! @FHFLondon @ICCOpr
And the Grand Prize for Campaign of the Year goes to @FHFLondon for the campaign Santander: The Future of the Homeownership Dream! Tremendous work! Congratulations!🏆👏
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Why ESG will matter in a post-Covid world - I've shared some thoughts with @TheFSForum (2 min read) thefsforum.co.uk/knowledge-c… #ESG #Sustainability #financialservices #communications
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Ludo Baynham-Herd retweeted
In 15 minutes, @EllenCoombs will be live on Youtube with @NHM_London for a Nature Live on the social side of killer whales. Tune in, you'll definitely learn something (even if it's just what our bookshelves look like...) youtube.com/watch?v=wDzsPNcA…
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Ludo Baynham-Herd retweeted
Five stages of cut-through: 1 People hear about [thing] 2 People care about [thing] 3 People change their view of [party] because of [thing] 4 People change their voting intention because of [thing] 5 Change in voting intention is sustained
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