ESP market shares: Top 3 email services providers in Germany now own 43.1% (2019: 42.5%, 2018: 41.1%): publicare.de/blog/studie-zum…
René Kulka retweeted
SAP übernimmt Marketing-Technlogie-Anbieter Emarsys emailmarketingblog.de/email-…
New Forrester Wave dedicated to independent crosschannel campaign management platforms - interesting read: emarsys.com/resources/whitep…
Wow: @Emarsys market share among the top 1000 e-commerce companies in Germany increased to 23.3% - more than twice that of the #2 (11%): publicare.de/blog/email-mark… #impactready
Give benchmarketing.io a try in case you need ecommerce or campaign mngm benchmarks
Benchmarking.io liefert branchenspezifische Benchmarks für Marketer emailmarketingblog.de/email-… #emailmarketing #ecommerce
René Kulka retweeted
E-Mail-Award 2019 von @DocS: Bewerbungsschluss am 11. März emailmarketingblog.de/email-…
Huh, clever experiment! Excited to see the results
Check out this week's special #EmailWeekly! We're wanting to find the average location of the email 'fold', and shall be following up with some exciting stats next week 😜 #Emailgeeks
createsend.com/t/j-1A2F36320…
Nice 1:1 B2B 📧ex. from Absolit, who benchmarked the email marketing of 5K companies (emailbenchmarks.de). What better to promote the report than emailing a personalized summary to the addressable contacts of those 5K - responses & buzz for sure!
Is email dead? Time to shift budgets into shiny new things? Make yourself a picture bit.ly/2CeKtFH
AI for everyone: inject it in every part of the marketing funnel #EmarsysRevolution
Freq. asked: coding example that uses free software & AI to calculate personalized email dispatch times (aka send time optimization, STO): emailmarketingtipps.de/2018/…
"Run your experiment for the length you’ve planned on, don't p-hack" -some good tips for a/b testing: bit.ly/2OKN7b3
After 129 games for 🐝, this revolutionary guy moved to London to look into a bright future. In 129 days, there's a 3-day reason for digital marketers to follow: revolution.emarsys.com/?utm_… #EmarsysRevolution
Surprising Bavarian court ruling on promo emails w/out optin: sect 7(3)UWG neither req purchase contract💸, nor 'basic tariffs' note? gesetze-bayern.de/Content/Do… 🇩🇪
Love tools like DeepL & Writefull App. Let's see if Gmail's Smart Compose becomes useful, too: blog.google/products/gmail/s…
GDPR requires newsletter senders to be able to demonstrate clear consent from Europeans - some may need to run a re-opt-in campaign: emailmarketingtipps.de/2018/…