Usually rambling about tech, games, politics and music. Comms guy @VMO2News. Formerly @VirginMedia & @Telefonica_En. Drummer. All views my own.
London
Joined May 2009
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James Lusher retweeted
We’re thrilled to introduce @LusherJ and @ClareParsons_ as Co-Chairs of Judges for the PRWeek People & Places Awards! 🏆
Together they bring a wealth of expertise, ready to spotlight the best in the communications industry.
Check out the full panel ➡ bit.ly/40ZjgUt
James Lusher retweeted
Daisy is one of several bots O2 has created with highly developed personalities to fool scammers into staying on the line.
@CharlotteIvers tested her mettle.
🔗 Read the full story: thetimes.com/uk/article/dais…
James Lusher retweeted
Meet the latest @O2 recruit – Daisy – the ‘Head of Scammer Relations’ created by state-of-the-art AI to answer calls in real-time from fraudsters, keeping them on the phone and away from customers.
Working alongside former Love Islander and scam victim Amy Hart, Daisy has been designed to help Brits swerve the scammers.
We’re urging customers more than ever to remain vigilant, leave ‘scambaiting’ to the AI experts and report suspected fraudulent calls and texts for free to 7726.
Find out more in the press release: vmo2.co/3CsZJlf
James Lusher retweeted
If you’re looking for a brilliant example of #AI for good, look no further than #dAIsy - @O2 ‘s Artificially Intelligent weaponised granny.
The telecom giant has created this ‘Head of Scammer Relations’ to keep 1000s of fraudsters on the phone for as long as possible - talking to AI instead of vulnerable ‘real’ humans.
This example of dAIsy in action on today’s @BBCRadio2 @theJeremyVine Show is even better than O2’s own PR video - and a perfect way to illustrate AI seamlessly in conversation with a human!
#ArtificialIntelligence #IoT #O2 @BrianDRobertson @Scobleizer
James Lusher retweeted
Congratulations to @VMO2News for winning in the PRWeek's Young Game Changer of the Year category at the #PRWeekAwards
@PRWeek
James Lusher retweeted
Ticket touts cost UK music fans £145m a year, says O2 dlvr.it/TDgSDT
James Lusher retweeted
🎉Well done @missivecomms, @HopeandGloryPR and @broadcastrevo on winning the Integrated Campaign of the Year Award!
#PRCADare
Was he going for the drenched Jed Bartlet “Two Cathedrals” look at the end of West Wing Season 2? It certainly wasn’t that… #GeneralElection
James Lusher retweeted
Now it’s time for our Integrated Communications Campaign of the Year, sponsored by @markettiers.
The winner is…
@VMO2News for its Broadcast Revolution - Stop the Smartphone Swindle campaign with O2, Hope&Glory, Missive, Strand & Partners 📱
Another year, another MWC. Excited to see familiar faces and thought it was now the right time to get serious about my Spanish #MWC2024
James Lusher retweeted
Today we’ve announced the sale of a minority stake in the UK’s largest mobile towers business, Cornerstone, to GLIL Infrastructure.
More details here ⬇️
James Lusher retweeted
🤳Millions of consumers are unknowingly being ripped off by their mobile provider and paying for handsets that they have already paid off and now own outright, to the tune of £530m a year, reveals @GarethTurpin cityam.com/how-we-can-stop-t…
James Lusher retweeted
Inside the UK's biggest phone recycling facility - where nothing's allowed to go to waste trib.al/jSrsY7L
Two years since we launched @VMO2News 🎉 Lots done but the best to come.
