M1 Data & Analytics

LocationIQ will allow brands and companies to actually identify by name and contact info, visitors to their competitors physical locations. LocationIQDemo.com

We've all sat in this meeting. 😅 Fix who sees it before you touch the video again. #AdTargeting #MarketingLife #WastedAdSpend #DigitalMarketing #B2BMarketing #MarketingMyths #M1Data

Your ad budget isn't disappearing. It's leaking out through holes like 'wrong audience' and 'unverified data.' 🪣💸 More budget doesn't fix a leaky bucket. Better targeting does. #AdSpend #ROAS #WastedAdSpend #PerformanceMarketing #AudienceTargeting #M1Data

3 marketing “truths” that are actually myths 👇 ❌ More impressions = better marketing ❌ Broad targeting is the safe move ❌ AI targeting fixes bad data AI targeting still depends on one thing: good audience data. Bad inputs still create bad outputs. #AdTargeting

What consumers SAY in surveys and what they actually DO are two very different data sets. Most brands are targeting on stated preferences. Real buying behavior tells a different story. Which one is your targeting built on? #ConsumerBehavior #MarketingInsights

Consumer intent shifts weekly. Most targeting models update quarterly (if that). That gap is exactly why campaigns that used to work suddenly stop converting—the audience moved, the targeting didn't. #ConsumerInsights #MarketingStrategy #AudienceTargeting #MarketingTrends

Campaigns built on verified, real-people audience data are seeing up to 3x stronger engagement compared to modeled-audience campaigns in a recent analysis. That's not a creative win. That's a targeting win. #ROAS #PerformanceMarketing #AudienceTargeting #M1Data

Hot take: most audience segments are too broad to be useful. “Women 25-54 interested in fitness” isn't an audience. It's a guess wearing a targeting label. Agree or disagree? #MarketingMyths #AudienceTargeting #HotTake #DigitalMarketing

More data doesn't automatically mean better targeting. Verified, accurate data does. Volume without quality just means you're wasting budget faster. #DataQuality #AdTargeting #PerformanceMarketing #ROAS #M1Data

Third-party cookies are going away. A lot of ad strategies haven't caught up. If your targeting still leans on cookie-based signals, it's time to ask: what's your first-party data plan? #CookielessFuture #FirstPartyData #AdTech #PrivacyFirstMarketing #DigitalAdvertising

Tell us who your ideal customer is. We build the audience from 264 million verified profiles. Not lookalikes, not models. Real people. We're offering free demos this week and a gift just for your time. Link in bio. #AudienceIQ #FirstPartyData #B2BMarketing #M1Data

Google Search Rolling Out google.com/goto Tracking Parameters seroundtable.com/google-sear…

All Data Counts: Why First-Party Data Hygiene & Appendix Are Your Competitive Edge - Data as Service - M1 Data & Analytics m1-data.com/2025/10/all-data…

Demystifying Audience Segmentation: From Data Signals to Custom Audiences - Data as Service - M1 Data & Analytics m1-data.com/2025/08/demystif…

All Data Counts: Why First-Party Data Hygiene & Appendix Are Your Competitive Edge - Data as Service - M1 Data & Analytics m1-data.com/2025/10/all-data…

Lessons Learned From The First 90 Days As An Incoming CMO share.google/Zc7QzK3GfcRFRvz…

How consumer perspectives on aging are shifting marketing strategy share.google/sw5ClfbnB6ra0Ig…

How marketers are building for AI search share.google/Hyd1dfuONgrIEkS…

Google Now Reports AI Search Impressions. Here’s How To Read Them searchenginejournal.com/goog…

Google On SEO Impact Of URLs Injected Into HTML By CMS Platforms searchenginejournal.com/goog…

The New Rule Of Influencer Marketing: Community Over Reach share.google/XY50JQzGBPmc54y…