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Market Transformations Knowledge Platform

@MTKnowPlatform

Sharing news from and for members of the Market Transformations Knowledge Platform within the Faculty of Business & Law, Manchester Metropolitan University

 Manchester
Joined January 2024
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Really interesting seminar yesterday with fantastic presentations from Hayley Cocker (Lancaster University) and Market Transformations members Amy Ward and Rohail Ashraf. Great to hear about research on influencers, rental fashion and online-offline customer-brand relationships.
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**New publication** by Knowledge Platform member Maher Georges Elmashhara and colleagues - Stylish virtual tour: exploring fashion’s influence on attitude and satisfaction in VR tourism, in International Journal of Contemporary Hospitality Management - emerald.com/insight/content/…
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