How does a rolling tote hit $50M+ with <10 employees? WE HAD TO ASK ↓ Started as a family prototype Customers told their friends Gifted creators to fuel growth Then paid amplified demand Sold one SKU for four years Collabs → 60% new buyers Launched nationwide at Target Just hit Costco w/ 170K units Now closing in on $100 million Hulken’s Co-Founder @aschinasi joins @mbertulli + @mikebeckhamsm to pull back the curtain. “I didn’t look at it as a fashion brand … I looked at it as a machine.”

The 10 Commandments of DTC Offers That PRINT ↓ 1️⃣ Go beyond price + discounts 2️⃣ Match the offer to the usage 3️⃣ One customer. One problem. 4️⃣ Stack gifts, bundles + perks 5️⃣ Address customer objections 6️⃣ Give a reason to buy … now 7️⃣ Justify the buyer’s investment 8️⃣ Attract customers who stay 9️⃣ Reward the next purchase 🔟 Build for profit, not just sales @jordanmenard + @linafahizul join @mbertulli + @codyplof to tear apart Winks’ offer, and put it back together again. “A great offer makes the customer feel stupid for saying no.”