
Web3 Designer | Exploring Brand Identity | Sharing the journey, process & lessons behind meaningful brands. Previous @getzonex
Joined February 2023
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My goal is to land full time jobs before the year ends.
I'm Mariejoy, a Web3 designer helping startups and projects stand out with bold, high impact visuals.
Founders, If you're building something innovative, Hire me to bring your vision to life through powerful design
Mariejoy retweeted
CALLING ALL WEB3 FOUNDERS, MEMECOIN BUILDERS, DEFI & TRADING PLATFORMS, AI INFRASTRUCTURE TEAMS, AND UTILITY PROJECTS AND WEB3 CREATORS.
Before you generate another visual with AI, please take a minute to read this.
I've been noticing something in Web3 lately.
More projects are using AI to create their logos, banners, promotional graphics, and other visuals.
And honestly, there's nothing wrong with using AI. It's a great tool, and it can make the creative process much easier.
But here's the thing: creating visuals and building a brand are two different things.
You can generate a beautiful logo in seconds.
You can create an eye-catching banner without spending hours designing it.
You can even generate dozens of graphics for your project in a single day.
But let me ask you something.
Do those visuals tell the same story?
Can people recognize your project when they see your designs?
Does your visual identity communicate what your project stands for?
Or are you just creating good-looking graphics because you need something to post?
Think about it.
When someone discovers your project for the first time, they don't immediately know how hard your team is working, how useful your product is, or how much potential your technology has.
They see your name, logo, banner, website, and social media presence.
These things help shape their first impression of your project.
And in Web3, where new projects launch almost every day, you need more than a good product. You need a brand people can recognize, understand, and remember.
Look at projects like Ethereum, Solana, and Uniswap.
Their success isn't just about branding. Their technology, products, communities, and execution matter enormously.
But they've also developed recognizable visual identities that help people identify their ecosystems across different platforms.
That's what intentional branding helps you achieve.
It gives your project a consistent look, a recognizable personality, and a clear way to communicate with your audience.
Mariejoy retweeted
CONGRATULATIONS TO EVERY DESIGNER TURNING IDEAS INTO SOMETHING PEOPLE CAN SEE.
I want to share something I worked on recently.
I created these designs for a thread campaign around @ParallaxLauncHQ , and I wanted every visual to do more than just look good.
I wanted them to tell a story.
To make complex ideas easier to understand.
And to make people want to keep reading.
Because good design isn't just about colors, fonts, or aesthetics.
It's about making people stop, look, and understand.
I'm proud of how these turned out, and I'd love for you to see them.
If you're building something in Web3 and need visuals that communicate your project's value, I'm available for design work.
Scroll through the designs and tell me which one catches your eye first.
One thing I've noticed about crypto: finding a token is easy, but Knowing what you're actually looking at is where the real work begins.
You can find a token in seconds. But understanding its activity, researching the project, keeping track of what changes, and figuring out what the team is building?
That's a different challenge.
I explored @ParallaxLauncHQ to understand how it's approaching this problem.
And I found an idea worth talking about.
Mariejoy retweeted
Introducing VOLTT Gaming — a gaming peripherals brand.
► Problem:
They needed an identity that felt fast, electric, and competitive, made for players who play to win.
► Solution:
We started by getting clear on their goal: give gamers a real edge, not just good looks. We looked at their target audience, the competition, and what high-level gaming actually feels like. From there, we tried different directions and landed on a logo built around a strong “V” with a simple volt symbol hidden in the negative space. The sharp shapes and angles capture the focus and intensity of serious play.
► Result:
The outcome is a bold, modern identity full of energy and ambition. It positions VOLTT Gaming as a rising brand ready to power the next wave of competitive players.
Case study is live on Bēhance. Check link in bio...
Want to work with us? Send a DM or email to [email protected] or book a discovery call in our bio.
Mariejoy retweeted
Also perfect for mobile 📱
Mariejoy retweeted
I wasn't able to engage with all my mutuals yesterday.
Nevertheless gonna do so on your al post today.
Ngl my mutuals are the best and the most supportive, I love you all, if your mutuals better pass my own let me know.
Sneek peak of my designs for this thread, make sure you guys touch grass today cuz it's weekend.
It's been long I have drop alphas also, but don't worry I am cooking bts.
Mariejoy retweeted
BURROW needed a campaign that could make people stop scrolling, crave the product, & actually want to order.
so I built a visual campaign around one idea: CRAVE IT. CLAIM IT.
4 campaign pieces designed to give the brand a consistent, bold & appetite-driven presence.
stay glued
Mariejoy retweeted
I had to put in a lot of work, effort and energy in making sure this design comes out the best.
Here is a redesigned version of the quoted design...
Also I have to cook this very fast cuz of the deadline which I think it's today.
@DylanGG check this out and let me know your take on this.






































































