"We often put far more faith in unbiased advice from strangers online than in the opinions of our own friends and family. Why? Because out here, you can connect with people who have walked through your exact situation." By Cassie Gilbert Read more: marketingmag.com.au/featured…

"The question for B2B marketers is not how to publish more – it is how to make your content the reason people start talking about you." By Debbie Hatumale-Uy Read more: marketingmag.com.au/featured… #b2bcontent #contentmarketing #communitybuilding

"Content marketing used to rely on an audience choosing to follow you first. Recommendation algorithms changed that model by separating reach from the size of your existing audience." By @sabrisuby Read more: marketingmag.com.au/featured… #contentmarketing #algorithms

Content Marketing Mag has teamed up with Marcus Evans Group to become the official media partner for the 20th edition of the CMO Summit 2027. Read more: marketingmag.com.au/sponsore… #sponsored #cmosummit2027 #marketing

"An AI system researching for your next buyer won’t tell you it couldn’t reach the evidence. It will simply return with an answer built without you." By Joel Thomson (乔尔) Read more: marketingmag.com.au/featured… #contentevidence #aisearch #contentmarketing

Mad Mex, one of Australia’s leading Mexican quick-service restaurant franchises, with more than 75 locations, partnered with Taguchi and other technology providers to rebuild its loyalty program and digital customer experience. Read more: marketingmag.com.au/sponsore… #sponsored

"A follower count is a number the platform lends you, and it decides how many followers see a given post. The mistake is treating any of it as though you own it." @VentraIP Read more: marketingmag.com.au/featured… #sponsored #ventraip

"If your best insights are sitting behind a gate, the AI crawlers simply skip past you. At the same time, your competitor that made its content available on a regular landing page is being recommended to your target market." By Joe Scott Read more: marketingmag.com.au/featured…

"A million views might look impressive in a marketing report. But if none of those people move closer to becoming a customer, we need to ask what those views are actually worth." By Michael Gerardis Read more: marketingmag.com.au/featured… #contentmarketing #contentgeneration

"There is a whole new era of founder-led content happening right now. It mimics every other shift I am watching in this industry, where speed and closeness to the customer are winning." By Chantel Brayley Read more: marketingmag.com.au/featured…

What does the Sydney Swans response reveal about crisis comms? By Caroline Voaden Read more: marketingmag.com.au/featured… #crisiscomms #contentmarketing #communications

"If you want to start a podcast, you can be recording inside a week. The gear is cheap and the barrier is low. Anyone with a phone and an idea can launch a show by Friday. What's hard is staying good by episode 40." By Kyle Traynor Read more: marketingmag.com.au/featured…

In our second episode of Content Unpacked, our guest is Erica Valenti, the Integrated Marketing Director at Live Nation APAC. Watch the full episode here: youtube.com/watch?v=geG21joV… A special shout-out to our presenting sponsor for this episode, @contentful.

"For years, content marketing rewarded finished products. Increasingly, I believe that the more valuable content is everything that happens before those things. The messy middle in between first thought and final product." By Matt Jones Read more: marketingmag.com.au/content-…

"Businesses have become so focused on reacting to what's happening today that they're forgetting what they're trying to build for tomorrow." By Sharon Zeev Poole Read more: marketingmag.com.au/featured… #socialmedia #marketing #contentmarketing

"When it comes to your web content, consider throwing out the script. Become unpredictable. Find rhythm in your language and shake up your structure. Keep people guessing. Share your thinking, and let it feel unfinished." By Brooke Hill Read more: marketingmag.com.au/featured…

"Employee-generated content can strengthen trust, improve recruitment, support sales conversations, increase employee pride and help customers better understand the business." By Melissa Laurie Read more: marketingmag.com.au/social-d… #contentmarketing #contentgeneration

"Chasing an algorithm is a gamble where the house always wins. For brand architects looking to build long-term equity, relying solely on viral distribution isn't a strategy, it's an expensive distraction." By Evie Preston Read: marketingmag.com.au/featured… #contentmarketing

"If the inbox is personal space, the best way to stay welcome is to make every message feel like it offers something beneficial." By Ose Amiegheme Read more: marketingmag.com.au/featured… #emailmarketing #audiencedevelopment #contentmarketing

Introducing Content Unpacked Episode #1 with Tosca Looby, factual producer / director at Northern Pictures. For this inaugural episode, we’d also like to take this opportunity to thank our presenting sponsor @contentful. Watch the entire episode: marketingmag.com.au/featured…