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Debra Andrews

@Marketri

I'm a B2B marketing strategist who loves nothing more than to be given high level goals and a blank canvas.

 Rockville, MD
marketri.com
Joined July 2009
  • Tweets28.4K
  • Following3K
  • Followers5.2K
Check out my latest article: Dead Hydrangeas, Floppy Flowers, and the Case for Marketing Patience linkedin.com/pulse/dead-hydr… via @LinkedIn
Dead Hydrangeas, Floppy Flowers, and the Case for Marketing Patience

Dead Hydrangeas, Floppy Flowers, and the Case for Marketing Patience

Two years ago, I moved into a new home with a blank canvas of a yard and big planting ambitions. I had zero gardening experience and all the confidence in the world.

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Check out the latest article in my newsletter: From Party Like it's 1999 to Prompting Like it's 2026 linkedin.com/pulse/from-part… via @LinkedIn
From "Party Like It's 1999" to Prompting Like It's 2026

From "Party Like It's 1999" to Prompting Like It's 2026

A decade-long flip through my own archives — what's changed, what hasn't, and why it tells the whole story of B2B marketing I recently went back through more than a decade of my own writing on the...

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Check out my latest article: UNBOUND Is the Wrong Promise for the Mid-Market linkedin.com/pulse/unbound-w… via @LinkedIn
UNBOUND Is the Wrong Promise for the Mid-Market

UNBOUND Is the Wrong Promise for the Mid-Market

Inbound was never just a conference. It was a philosophy and a movement, and for a long stretch, it was the closest thing mid-market marketers had to a shared language.

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Check out my latest article: One Person. Strategy, Content, Social, Events, Analytics, and the CEO's Slides. That Is Not a Marketing Department linkedin.com/pulse/one-perso… via @LinkedIn
One Person. Strategy, Content, Social, Events, Analytics, and the CEO's Slides. That Is Not a...

One Person. Strategy, Content, Social, Events, Analytics, and the CEO's Slides. That Is Not a...

One Person. Strategy, Content, Social, Events, Analytics, and the CEO's Slides.

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Check out the latest article in my newsletter: Marketing Scars linkedin.com/pulse/marketing… via @LinkedIn
Marketing Scars

Marketing Scars

Every mid-market B2B company carries them. Some are faded.

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Check out my latest article: AI Has Commoditized Average Content. Your Q2 Playbook to Reclaim the Human Edge linkedin.com/pulse/ai-has-co… via @LinkedIn
AI Has Commoditized Average Content. Your Q2 Playbook to Reclaim the Human Edge

AI Has Commoditized Average Content. Your Q2 Playbook to Reclaim the Human Edge

B2B leaders. AI has made it trivially easy to produce content at scale.

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Check out my latest article: Six Ways to Make Your Marketing Department Visible in Q2 linkedin.com/pulse/six-ways-… via @LinkedIn
Six Ways to Make Your Marketing Department Visible in Q2

Six Ways to Make Your Marketing Department Visible in Q2

A few weeks ago, I wrote about the invisible marketing department. The post struck a nerve.

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Check out my latest article: Your Blog Is Organized for Humans Who Scroll. AI Does Not Scroll. linkedin.com/pulse/your-blog… via @LinkedIn
Your Blog Is Organized for Humans Who Scroll. AI Does Not Scroll.

Your Blog Is Organized for Humans Who Scroll. AI Does Not Scroll.

Most B2B websites still organize their content the same way they did in 2015. Blog posts listed in reverse chronological order.

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Check out my latest article: The Solo Marketer Trap Is Costing You Revenue. Here Are the Four Q2 Fixes. linkedin.com/pulse/solo-mark… via @LinkedIn
The Solo Marketer Trap Is Costing You Revenue. Here Are the Four Q2 Fixes.

The Solo Marketer Trap Is Costing You Revenue. Here Are the Four Q2 Fixes.

Mid-market CEOs. Let's talk about that one-person marketing department you've been running.

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Check out my latest article: Your Website Is Invisible to AI. Here’s What to Do About It in Q2. linkedin.com/pulse/your-webs… via @LinkedIn
Your Website Is Invisible to AI. Here’s What to Do About It in Q2.

Your Website Is Invisible to AI. Here’s What to Do About It in Q2.

Mid-market B2B leaders. We need to talk about something that is quietly eroding your pipeline.

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Check out my latest article: OpenAI's Own Executive Just Quit Over Principles. Meanwhile, Claude Paid the Price for Having Them. linkedin.com/pulse/openais-o… via @LinkedIn
OpenAI's Own Executive Just Quit Over Principles. Meanwhile, Claude Paid the Price for Having Them.

OpenAI's Own Executive Just Quit Over Principles. Meanwhile, Claude Paid the Price for Having Them.

Last week I wrote about how ChatGPT squandered its first-mover advantage through a pattern of broken promises, and how Claude seized the moment by simply holding its ground. That post struck a nerve.

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Check out the latest article in my newsletter: I paid $2,500 to watch two plumbers consult ChatGPT in my home. linkedin.com/pulse/i-paid-25… via @LinkedIn
I paid $2,500 to watch two plumbers consult ChatGPT in my home.

I paid $2,500 to watch two plumbers consult ChatGPT in my home.

My homeowner's insurance gave me a month's notice: install a flood detection and auto shut-off system or lose your coverage. Fair enough after last year's minor flood.

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Check out my latest article: When Trust Becomes the Product: How ChatGPT Lost Its Way and Claude Seized the Moment linkedin.com/pulse/when-trus… via @LinkedIn
When Trust Becomes the Product: How ChatGPT Lost Its Way and Claude Seized the Moment

When Trust Becomes the Product: How ChatGPT Lost Its Way and Claude Seized the Moment

There is a concept in marketing called "first-mover advantage," and for two years, ChatGPT was its poster child. OpenAI's chatbot burst onto the scene in late 2022 as a free, revolutionary tool that...

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Check out the latest article in my newsletter: Why Fractional Marketing Is the Only Model That Makes Sense for Middle Market Companies linkedin.com/pulse/why-fract… via @LinkedIn
Why Fractional Marketing Is the Only Model That Makes Sense for Middle Market Companies

Why Fractional Marketing Is the Only Model That Makes Sense for Middle Market Companies

Marketing is a discipline of specialties. Strategy.

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Check out my latest article: What Love Is Blind Can Teach Us About Professional Services Marketing linkedin.com/pulse/what-love… via @LinkedIn
What Love Is Blind Can Teach Us About Professional Services Marketing

What Love Is Blind Can Teach Us About Professional Services Marketing

If you've ever watched Netflix's Love Is Blind, you know the premise is wild. In the very first episode, Nick Lachey welcomes the contestants and lays it out plainly: "Welcome to the blind love...

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Check out my latest article: The Accidental Scrapbook: Why Your Best Business Content Comes From Living Your Life linkedin.com/pulse/accidenta… via @LinkedIn
The Accidental Scrapbook: Why Your Best Business Content Comes From Living Your Life

The Accidental Scrapbook: Why Your Best Business Content Comes From Living Your Life

As Marketri prepares for a rebrand and website relaunch, our team has been combing through hundreds of blogs dating back to 2012. Thirteen years of content.

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Check out my latest article: It's Groundhog Day! 7 Ways B2B Marketers Can Finally Break the Loop linkedin.com/pulse/its-groun… via @LinkedIn
It's Groundhog Day! 7 Ways B2B Marketers Can Finally Break the Loop

It's Groundhog Day! 7 Ways B2B Marketers Can Finally Break the Loop

Groundhog Day carries two meanings. The first is about whether we're in for more cold winter or an earlier spring.

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Check out the latest article in my newsletter: Why 95% of AI Spending Yields Zero Returns (And How Mid-Market Leaders Can Beat the Odds) linkedin.com/pulse/why-95-ai… via @LinkedIn
Why 95% of AI Spending Yields Zero Returns (And How Mid-Market Leaders Can Beat the Odds)

Why 95% of AI Spending Yields Zero Returns (And How Mid-Market Leaders Can Beat the Odds)

There's this paradox unfolding right now in the corporate world, and after thirty years in strategic marketing and consulting, it's honestly painful to watch. Companies are pouring money into AI like...

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Check out my latest article: When Marketing Finds Its Heart: A Rescue Dog, A Snowstorm, and the Power of Knowing Your Audience linkedin.com/pulse/when-mark… via @LinkedIn
When Marketing Finds Its Heart: A Rescue Dog, A Snowstorm, and the Power of Knowing Your Audience

When Marketing Finds Its Heart: A Rescue Dog, A Snowstorm, and the Power of Knowing Your Audience

I never expected my volunteer work at Montgomery County Animal Services and Adoption Center to become a masterclass in marketing. But here we are.

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Check out my latest article: I Turned Off the TV at 27-16 linkedin.com/pulse/i-turned-… via @LinkedIn
I Turned Off the TV at 27-16

I Turned Off the TV at 27-16

One of the greatest fourth-quarter comebacks in NFL history happened Saturday night. Bears vs.

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