UNLOCKING CUSTOMER-FIRST DATA
St Leonards, NSW, Australia
Joined February 2010
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How adaptable are your operations as demands continue to evolve?
#NotForProfit #NFP #OperationalAdaptability #Governance #OperationalVisibility #Leadership #OperationalExcellence
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🚩 From direct marketing to AI-driven analytics.
The technology has evolved — but our focus hasn’t:
Helping organisations make smarter, more confident decisions through #data
And we’re even more excited about what comes next!
#Marketsoft #DataDriven #Analytics #AI #Innovation
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What’s actually working in donor acquisition right now?
Multi-channel acquisition, second-gift signals, LTV, and what teams should be testing next.
Watch 👇
bit.ly/3NjOP6P
#Fundraising #NFP #DonorAcquisition #Marketsoft #DataDriven
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This Christmas, we are proud to support @lifebloodAU by giving one of the most powerful gifts there is. The gift of blood ❤️ #Marketsoft #GiftOfLife #LifeBlood #GiveBlood #ChristmasGiving #CommunityFirst
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Are we getting donor experience wrong?
🎧 Watch: youtube.com/watch?v=S6_TDFXo…
#Fundraising #NFP #DonorExperience #Leadership #Marketsoft #ResponsibleFundraising
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🧩 Solving the Data Puzzle for 35+ Years
From direct marketing to AI-powered insights, we help businesses turn data into sustainable growth.
Complete the picture with Marketsoft.
📍 Sydney-based | 🔗 marketsoft.com.au
#DataDriven #DigitalTransformation #Marketsoft
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The Customer Data Institute launched #Decoded, & #Marketsoft was honoured to join Ep1, with Daniel & Michael sharing insights on #data readiness, #AI & privacy-key topics shaping business!
🎧 Listen now: shorturl.at/Swezd
#DataPrivacy #DataGovernance #DataSecurity #CDI
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#marketsoft #datascience #customerfirst #datainsight #ruthporat #google #alphabetinc #dataanalytics #customers #business #capabilities #crm #digitalmarketing #data
✍️ Quote cred: Ruth Porat, CFO of Google & Alphabet Inc.
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