Web guy - Search, Design, Dev, Data & Digital. Director at @YoghurtDigital. I don't write as much as I read!
Sydney, Australia
Joined April 2009
- Tweets6.4K
- Following523
- Followers652
- Likes3.4K
Matthew Forzan retweeted
SEO isn't about making your site rank for a term. It's about understand what searches want and then building that. Too many people have been doing it backwards for so long.
Matthew Forzan retweeted
Announcing @screamingfrog SEO Spider 11.0 - screamingfrog.co.uk/seo-spid… . Update includes -
😱 Structured Data
🐸 Schema.org & Google Feature Validation
🕷️ Multi-Select Bulk Exporting
🍻 Tree-View Export
& more. Enjoy!
Matthew Forzan retweeted
Hello. I'm an SEO. You may know me from my greatest hits such as "No, I can't call Google and ask them to rank you first.", "Yes, it really does take weeks", "No, 'meta keywords' doesn't do anything." and "no, really, it's actually a lot more than putting synonyms on a page"
Matthew Forzan retweeted
Few fawning sentiments disgust me more than that for 996. That’s 72-hours PER WEEK, EVERY WEEK, ALL YEAR. That’s a positively dystopian vision. We should pity and help Chinese workers escape such brutally abusive conditions. Not seek to emulate them.
This quoted post is unavailable.
Matthew Forzan retweeted
We dated without @Tinder.
We took rides without @Uber.
We got jobs without @LinkedIn.
We found places without @Waze.
We did playlists without @Spotify.
We took photos without @Instagram.
We found answers without @Google.
We made friends without @Facebook.
#BragAboutYourGeneration
Matthew Forzan retweeted
People often ask “How do you convince customers to XYZ?” Answer: I never try to convince anyone to do anything. There are plenty of people who *want* to do something, *want* to try something, are *ready* for a change. Sell to those customers.
Matthew Forzan retweeted
A lead I'm speaking with later today's robots.txt file.
Robots.txt is blocking, you know, where the theme files, css, js, and cached files are.
Matthew Forzan retweeted
With all of the amazing tools available today to track user behavior, I learned that speaking to one user every week is still a much more powerful experience.
One website user a week. Thank me later.
Matthew Forzan retweeted
My boss is always preaching DITLOC - Day in the life of the customer. @AshleyKGreene #mozcon #empathy #customercentric
Matthew Forzan retweeted
Respect the expertise of other disciplines like development, analytics and copywriting; bring them in early and often. They are key to breaking down silos, vetting the plan, and bringing a unified strategy forward to clients. #MozCon
Matthew Forzan retweeted
Hey #MozCon, flag this for later if you haven't read it yet. It covers the maturity model @HeatherPhysioc is talking about.
moz.com/blog/seo-client-matu…
Matthew Forzan retweeted
a reverse-chronological feed of your posts is a waste of space on your blog's home page.
It should provide the best answers to customers' problems
@taylorcoil #mozcon
Matthew Forzan retweeted
#mozcon @jonoalderson we usually talk about the T-Shaped model, but actually the reality is more complex. That T is more like a comb