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We are now Spectrum Group. We help brands cut through the noise with a full range of integrated communications strategies. Follow us: @SpectrumGroupAU

Sydney, New South Wales
Joined October 2009
Photo by Max Australia (@MaxAustraliaPR)Photo by Max Australia (@MaxAustraliaPR)Photo by Max Australia (@MaxAustraliaPR)Photo by Max Australia (@MaxAustraliaPR)Photo by Max Australia (@MaxAustraliaPR)Photo by Max Australia (@MaxAustraliaPR)Photo by Max Australia (@MaxAustraliaPR)Photo by Max Australia (@MaxAustraliaPR)Photo by Max Australia (@MaxAustraliaPR)Photo by Max Australia (@MaxAustraliaPR)
WOW! $35,000 raised disadvantaged youth & migrants @Atlassian @swan_legend @chris_griffith @SupratimA @WorkVentures
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Agencies give brands an objective viewpoint and have a valuable role for clients in this way - @BenShipley #futureofpr
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Max Australia retweeted
The Melbourne renewable energy project reached an exciting milestone today with the opening of its tender melbourne.vic.gov.au/busines…
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Job skills for 2020 - need to know now #employment #education ow.ly/4mMdxb
Max Australia retweeted
Why #colocation is becoming the “nexus” of #cloud and #enterpriseIT bit.ly/1UYsRTh via @cloud_comp_news
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Best technology pranks on April Fools 2016: [Photos] Wishing some innovations were true. crn.com.au/Gallery/417648,be…
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Max Australia retweeted
Opinion: How greater transparency will help ad tech restore credibility - @Dyn Martin Ryan po.st/QHKHUv
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Max Australia retweeted
Great coverage from @ARNnet: NEXTDC introduces ONEDC arnnet.com.au/article/595985… … #ONEDC #DCIMaaS #DataCenterWorld
Max Australia retweeted
Inspiring, funny, personal. Absolute privilege listening to Sir Ray Avery today. #adtechANZ
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Replying to @meeco_me
@meeco_me - we need real time contextual 'intent' and bring that inside organisations (that can be win/win) #adtechANZ #bigdata
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Max Australia retweeted
There is no such thing as one size fits all content. Consider the platform and how people consume #adtechANZ
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Max Australia retweeted
40% of users Abandon site if doesn’t load in 3 seconds @richardgingras #usability #pagespeed #analytics #adtechANZ
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Max Australia retweeted
Tips on native #advertising from @nytimes - Value, Authenticity, Quality, Relevance #adtechANZ
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Max Australia retweeted
#content #marketing $313 billion spend by 2020 30% of budgets spent increase - 77% B2C and 76% B2B #adtechANZ
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Native advertising offers 1. Distribution 2. Brand alignment 3. Context - @juliawhiting3 of @nytimes #adtechANZ
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Massive numbers of online China in social at #adtechANZ
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"How are we going to change lives? That's what brands need to be asking, not how do we get people to transact." @sladesherman #adtechANZ
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Max Australia retweeted
Last click is outdated! @bdsharpie #adtechANZ
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Max Australia retweeted
When audience is busy tired & stressed they are receptive to advertising help them feel on top of things #adtechANZ
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Max Australia retweeted
3d bridge building in amsterdam #adtechANZ
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