Moving Media! MaxAxion sells a blended catalogue of owned, group and third party mobile, social and online media to brands, agencies and advertisers.
South Africa
Joined February 2014
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MaxAxion.co.za retweeted
How many people have read T’s and C’s on Google and Facebook? We’ve handed the power over to them. We need to take it back! - audience input for #brandstand luckily for you, we’ve unpacked T’s and C’s so check out teaseandseizeapply.co.za
MaxAxion.co.za retweeted
If you see fake news, do something! EVERYONE is responsible for reporting it, calling it out, putting pressure on platforms or doing whatever you can to discredit it. #BrandStand
MaxAxion.co.za retweeted
#BrandStand Interactive Advertising Bureau SA says it’s not just about click-bait anymore but rather about authenticity and value from a brand perspective
MaxAxion.co.za retweeted
Brand safety has become so much more than just clicks and click-through rates. It’s about authenticity - Daniel Courtenay #brandstand @iab_sa @SAEditorsForum
MaxAxion.co.za retweeted
Dan Courtenay ‘Responsibility: There needs to be a golden thread accompanied by effective communication. Everyone within the brand value chain needs to take responsibility’ #BrandStand
MaxAxion.co.za retweeted
@iab_sa everyone in the value chain needs to take responsibility to help us in this new digital environment and the types of challenges we face - Daniel Courtenay #brandstand
MaxAxion.co.za retweeted
Today we launch our latest addition to openanddisclose.org. A space where brands who support credible media can be seen and gain further cred themselves. #BrandStand @SAEditorsForum @iab_sa @MediaMattersZA
MaxAxion.co.za retweeted
We are launching a white paper on how we tackle these types of issues by defining “brand safety” and identify the types of challenges we need to deal with this - Daniel Courtenay, @iab #brandstand
MaxAxion.co.za retweeted
Now, Daniel Courtenay is up talking about how brandsafety is evolving and a moving target #brandstand
MaxAxion.co.za retweeted
For more information on our brilliant Media Freedom Week next week (22 - 25 October) where we are discussing really important media issues, see details here: mediamonitoringafrica.org/me… #MMAMFW18 #brandstand
MaxAxion.co.za retweeted
In this environment of “alternative facts”, people will eat up these false stories. What are we doing to close the gap? - Chris Louw @SAEditorsForum @Billbobbird #BrandStand
MaxAxion.co.za retweeted
Thrilled to be at #MediaFreedomWeek with @Billbobbird and @SAEditorsForum speaking to mitigating the challenges of Brand Safety #BrandStand #BuildingBrandsDigitally @iab_sa Brand Safety white paper release date: 24/10/18
MaxAxion.co.za retweeted
We’re at the #BrandStand event at @caxmag, learning about brand safety and how to avoid dodgy news sites w/ @MediaMattersZA, @SAEditorsForum & @iab_sa. Follow #BrandStand for updates...
MaxAxion.co.za retweeted
@SAEditorsForum #BrandStand with Chris Louw speaking to Brand Safety from Print to Digital to “make media more sustainable and create safe, realistic environments for consumers to engage with our brands”
MaxAxion.co.za retweeted
Great attendance at this morning’s Brand Safety Session with @SAEditorsForum, @iab_sa, looking forward to speaking alongside @PaulaHulley13 on our #brandsafety white paper coming out 24 October 2018 #brandstand
MaxAxion.co.za retweeted
We're getting ready to begin the second part, of our second AdJoin Digi Sesh this morning up in Joburg! We have teamed up with @MediaworldSA and are really excited to get things going. Follow the hashtag #DigiSesh, for live updates from the event.
MaxAxion.co.za retweeted
Without meaningful attribution measurement, we lack the ability to accurately gauge weather certain ads and campaigns lead to purchase.
#DigiSesh
MaxAxion.co.za retweeted
Omnichannel Out Takes - The Journey; what is achieved and what are priorities are across the full range of services and customers. A prioritised set of customer journeys is a good way to start to help deliver great customer experiences!
#DigiSesh
MaxAxion.co.za retweeted
Omnichannel Out Takes - Personalised engagement; this includes browser history, known preferences... etc.
#DigiSesh
MaxAxion.co.za retweeted
Omnichannel Out Takes - Use analytics in combination with rules/ triggered actions.
#DigiSesh