@MaxMulvihil

CPG Entrepreneur & Fractional-CFO | Helping Emerging Brands Scale Profitably

Joined December 2022
  • Tweets7.2K
  • Following854
  • Followers952
543Media
Love to see these win!
CPG WIRE
@cpgwire13h
Vaca Chips, a fast-growing purveyor of beef tallow fried tortilla chips, secured $5.6M in equity funding led by Barrel Ventures. Vanterra Ventures, Amberstone, Habitat Partners, RiverPark Ventures, Air Ventures, and SuperAngel.Fund also participated in the round. Launched in April 2025 by Brian Gibb and Joshua Haddox, Vaca Chips surpassed $1M in monthly revenue in August and hit a $14M run rate within 16 months. In July, Vaca Chips closed a $1.5M seed round led by BAM Ventures. Their retail partners include Whole Foods Market, Bristol Farms, Gelson's, and a variety of independent stores.
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Justin Bomberowitz
@justin_bombOct 26
Replying to @MaxMulvihil
I’ve worked for multiple brands that launched in Whole Foods that set earlier than supposed to. Mod sets date X. Stores get POs and UNFI (example) delivers first case or cases NOT uniformly. Receiver, stock manager sets shelf early. Sure- could be a stunt in theory but you’d see broad set of influencers pushing on TikTok and it’s unclear the advantage of a fake out here
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Edward Dowd
@DowdEdwardOct 25
If you are wondering why semiconductors peaked in June this is the reason…the market sniffed out that incremental demand was coming from a debt fueled unprofitable speculative sector. Neo clouds.
Elon Musk
@elonmuskOct 25
Replying to @chamath
Pretty much. As of the past few weeks, debt markets have almost entirely shut off access to money for any company that doesn’t have substantial revenue independent of AI data centers. SpaceX closed $40B of debt for GPUs, but we’re investment grade and have Starlink & launch revenue. That means the 200+ neoclouds are going to see guppy-level death and consolidation. Some will make it through, but not many.
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Such a beautiful vehicle. Rumored to come with a naturally aspirated flat 8 combustion only. The world is healing.
Porsche
@PorscheOct 16
Mission S. Everything a sports car needs. Nothing more.

Porsche Mission S Reveal

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Nate Cooper
@NrcoopeOct 25
News flash: Beverage is hard
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support me some shit talking to the DTC bros
Andrea
@iiiitsandreaOct 25
For those who don’t know CPG. It’s not a stunt. This has happened to other brands as well, the products are released in retail before so they are in shelves when the official launch happens. Jetty officially launches Nov.11th 😂
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Max Mulvihill
@MaxMulvihilOct 24
BREAKING
Polymarket
@PolymarketOct 23
JUST IN: Heineken warns that the booming use of Ozempic & other weight-loss drugs threatens beer sales, as users increasingly lose their desire to drink alcohol.
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Max Mulvihill
@MaxMulvihilOct 24
why they have no non-compete in beverage.
Nate Rosen
@RosenZoneOct 24
The Poppi founders new beverage brand Jetty has been spotted on shelf weeks before launch 👀 📍 Whole Foods Tribeca
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why they have no non-compete in beverage.
Nate Rosen
@RosenZoneOct 24
The Poppi founders new beverage brand Jetty has been spotted on shelf weeks before launch 👀 📍 Whole Foods Tribeca
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lots of startup CPG will say I’m a hater, but it’s really just a lot more fun than cheerleading
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That’s a new one
Laura Miers
@LauraMiers18 Nov 2024
There are a lot of hidden Covid consequences our corporate overlords did not consider because they keep insisting Covid is benign & we can successfully coexist with it. Pour one out for the alcohol industry.
San Francisco chronicle: OPINION My body can’t tolerate alcohol anymore after getting COVID. I’m not alone Just one drink causes deep fatigue. My doctors don't know why, and research on post-COVID alcohol intolerance is scarce By Nuala Bishari, Columnist/Editorial Writer March 14, 2024

ALT San Francisco chronicle: OPINION My body can’t tolerate alcohol anymore after getting COVID. I’m not alone Just one drink causes deep fatigue. My doctors don't know why, and research on post-COVID alcohol intolerance is scarce By Nuala Bishari, Columnist/Editorial Writer March 14, 2024

Buzzfeed: Long COVID Might Ruin Booze For You “I just really, really struggled if I had one drink. I would wake up so hungover, terrible headaches, and super tired. It was so bizarre.” Katie Camero Katie Camero BuzzFeed News Reporter Posted on January 19, 2023 at 3:57 pm

ALT Buzzfeed: Long COVID Might Ruin Booze For You “I just really, really struggled if I had one drink. I would wake up so hungover, terrible headaches, and super tired. It was so bizarre.” Katie Camero Katie Camero BuzzFeed News Reporter Posted on January 19, 2023 at 3:57 pm

Cureus: Cureus. 2023 Dec 29;15(12):e51286. doi: 10.7759/cureus.51286 New Alcohol Sensitivity in Patients With Post-acute Sequelae of SARS-CoV-2 (PASC): A Case Series Ella F Eastin 1, Anushri Tiwari 2, Tom C Quach 2, Hector F Bonilla 1, Mitchell G Miglis 3, Phillip C Yang 1, Linda N Geng 1,✉

ALT Cureus: Cureus. 2023 Dec 29;15(12):e51286. doi: 10.7759/cureus.51286 New Alcohol Sensitivity in Patients With Post-acute Sequelae of SARS-CoV-2 (PASC): A Case Series Ella F Eastin 1, Anushri Tiwari 2, Tom C Quach 2, Hector F Bonilla 1, Mitchell G Miglis 3, Phillip C Yang 1, Linda N Geng 1,✉

HuffPost: “Oh good, terrible horrible hangovers maybe a sign of LongCovid. Scientists may have discovered a link.” Amy Glover 3/26/24

ALT HuffPost: “Oh good, terrible horrible hangovers maybe a sign of LongCovid. Scientists may have discovered a link.” Amy Glover 3/26/24

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BREAKING
Polymarket
@PolymarketOct 23
JUST IN: Heineken warns that the booming use of Ozempic & other weight-loss drugs threatens beer sales, as users increasingly lose their desire to drink alcohol.
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Max Mulvihill retweeted
Max Mulvihill
@MaxMulvihilOct 22
When Sprouts tells you your brand is special, remember they have a bill for jet fuel.
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Max Mulvihill
@MaxMulvihilOct 22
They’re bypassing the middle man and going straight to a doomed powder play
Timm Brocks
@TimmBrocksOct 15
The founders of Poppi just announced their next brand. Allison and Stephen Ellsworth sold Poppi to PepsiCo for $1.95 billion. Now they're back with Jetty - a hydration brand launching November 9. Trademark filings suggest electrolyte drinks, hydration powders and supplement mixes. Same playbook: bold branding, social-first, community-built. Meanwhile PepsiCo has cut its estimates for the $300M Poppi performance bonus - citing distribution disruption post-acquisition. The founders are already onto the next one while their last brand struggles inside the corporate machine. That's the CPG founder cycle in one story.
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Max Mulvihill
@MaxMulvihilOct 23
run to high margins, find high competition (most of the time)
grover from glonuts
@groverlightOct 22
Replying to @MaxMulvihil
yeah low barrier to entry sounds great until you realize it also means low differentiation, leaving you in an LTV-to-CAC war against much bigger bank accounts lol
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Zuckerberg is a cretin who put $500M into illegal ballot harvesting in Michigan to swing the 2020 election. He hates theses people. Where’s the $500M for local communities, and public school teachers is not the answer.
Sean Frank
@SeanfrankOct 24
Honest question: With all the new facts coming out, why hate data centers? What we have seen from meta is: - they are great for unions - they are great for blue collar workers - they put money directly into local communities - they are giving cities money to pay teachers bonuses - power costs are coming down in towns that build them - they don’t use any water This shouldn’t be partisan at all. They are cleaner than a factory in your town. They are quieter than a new freeway It’s a big room full of computers that house all your Netflix movies and tik toks. But this room also pays for the teachers in your town. And makes your bills cheaper. Seems like a magic room
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This is spot on. Market is up by pure force. Robinhood fractional shares. Trump accounts. Schemes to get every last $ into the market. we should not live like this.
Cernovich
@Cernovich10 Nov 2025
If you have cash, you're forced to put it into the stock market or real estate, otherwise inflation (which is somewhere between 10-20% in the REAL WORLD) eats it up. We are going to lose our country to the far left if we don't stop worshiping the false gods of GDP and the DJIA.
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yes, I funded a Trump account for my kid
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the most interesting founder in CPG is the guy behind Botanic Tonics, formerly incarcerated founded a $300M c-store juggernaut rarely discussed
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ppl seem to think this is an endorsement…
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SMB Attorney
@SMB_AttorneyOct 23
Charge us a cleaning fee then ask us to clean? Best of luck with your next mortgage payment!
Polymarket
@PolymarketOct 23
JUST IN: Airbnb hosts threaten to strike after the company bans them from forcing guests to wash dishes, strip beds, or take out trash before checkout.
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