Marcus Freeman says caring for players solely to produce better results is manipulation, and genuine love usually produces better results anyway “It’s why you do what you do. I’m a competitive dude. I want to be the best at what I do. But that’s not why I do what I do.” “I truly want to make sure the young people you coach are better football players and better men because they chose to play football at a place you’re the leader of.” “It isn’t about wins and losses as much as…‘I want this young person to be better because of the time we spent together.’ That means caring about him as an individual. Caring about his family.” “You don’t do that for me to win games. But you know what? It helps.” “At times I’m hard on them. But they know I care about them. ‘I love you.’ ‘Now I’m going to get after your ass.’ ‘I’m going to get after you, but I love you.’” “When you feel that way about somebody… That’s when you’ll run through a brick wall.”