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Maxwell retweeted
On Friday, November 6, a 30-second teaser dropped on Netflix’s social accounts.
A quiet desert. A cloudy sky. A title card: “April 19, 1955. Marion, Nevada.” Then a thunderous sound, and the sky seemed to tear open.
Within an hour, fan accounts were posting theories. Some said it was Stranger Things season 6. Some said Eleven was coming back as a baby. Some said it was a movie. Some said it was a Vecna origin story starring the original cast. A few claimed to have the full cast list. None of that was true.
A pop culture journalist who has covered Stranger Things since the first season premiered in 2016 interviewing the cast, reviewing every season, and reporting on the stage play saw her group chat explode.
She sent one message: “Okay. Here’s what Netflix actually announced.”
“It’s called Other Worlds: A Stranger Things Adventure. It’s a brand-new live-action prequel series, set in a fictional town in the Nevada desert in 1955 28 years before Will Byers vanished. It comes from the Duffer Brothers and Kate Trefry, who wrote the stage play. Joe Wright is directing the first three episodes. It’s coming in 2028. There’s no cast yet, no plot description, no episode count. Everything else you’re seeing is speculation. But the setting tells you a lot because Nevada is where the darkest part of the Stranger Things story began.”
She walked her friends through 10 things.
One of them said: “I thought this was just another spinoff. It turns out it might be the origin of everything.”
Here are the 10 things she told them what’s confirmed, what it could connect to, and what to watch for before 2028:🧵
Maxwell retweeted
Netflix is quietly hoping you never type a number into your browser.
I did.
There are thousands of genre and subgenre pages the homepage will never show you: 90-minute movies, noir thrillers, cult sci-fi, tearjerkers, gentle British reality TV, deep sea horror, gritty courtroom dramas. Each one has a code, and the codes have been around since the days when Netflix mailed DVDs.
The homepage shows you rows built from what you already watched. The codes skip that and open the category directly. Nothing extra gets unlocked, because every title is already in your plan. You’ve just never been shown the shelf.
Go to netflix.com/browse/genre/ in a web browser, add a code at the end, and press Enter.
You’ve been scrolling for 20 minutes saying “there’s nothing to watch” while sitting on a library organized into categories Netflix never put on the front screen.
A former streaming content tagger someone who spent years watching movies and labeling them by genre, mood, and theme so the recommendation engine could sort them walked me through it. She said: “People think the homepage is the catalog. It’s not. It’s a guess about you. The categories are how the catalog is actually organized, and most people have never seen a single one.”
Here’s how to use them, and the 10 codes most worth bookmarking 🧵
Maxwell retweeted
A man paid for Amazon Prime for 7 years before he realized he was only using about a third of it.
He’d ordered a few hundred packages. Watched the odd movie. He never once looked past the “Buy Now” button, and he paid full price for every phone charger, vitamin, and paper towel roll he reordered.
His sister, who spent 4 years working in Amazon customer support, was staying with him for the holidays and watched him buy a $38 item with a red “Limited time deal” badge.
She finally said: “Stop. Can I see your account for a second? That ‘deal’ was $31 three weeks ago, there’s a coupon on the page you didn’t click, and the same item is sitting in Warehouse as an open-box return for less. And you’re paying for Prime. You have photo storage, a second adult you could share it with, free drop-off returns, and a library of things you’ve never opened. Amazon doesn’t hide any of this, but it never puts it where you’ll see it. The store is built so you click and leave.”
She changed 10 things in 15 minutes.
His next month’s orders cost less for the same list. He stopped paying for photo storage he already had. His wife got her own Prime benefits through his account. And he found out half of what he’d been buying every month could be reordered automatically for less.
Here are the 10 things his sister showed him 🧵
Maxwell retweeted
He paid $130 a year to Costco for 4 years and never once asked if it was worth it.
The Executive membership gives 2% cash back on purchases.
He received his annual reward check every February.
$28.
He had been paying $65 extra per year for the Executive upgrade.
His reward check had averaged $28 per year for 4 years.
He had been paying $65 to earn $28.
Net loss: $37 per year.
$148 over 4 years.
His accountant flagged it during their annual review.
“To break even on the Executive membership upgrade you need to spend $3,250 per year at Costco.
Your average annual Costco spend is $1,400.
You have been paying $65 for a benefit that returns $28.
You should be on the Gold Star membership.”
He had not known there was a threshold.
He called Costco that afternoon.
Asked to downgrade from Executive to Gold Star.
The representative processed the downgrade.
Then said something he was not expecting.
“You have $37 in unused Executive reward credit from the current membership year.
Would you like that applied to your account?”
$37 back.
On top of the $65 annual savings from switching to Gold Star.
$102 in immediate value from a 4-minute phone call.
He sat there looking at his phone.
$148 lost over 4 years.
$102 recovered in 4 minutes.
“Why did Costco never tell me I was on the wrong membership tier?”
His neighbor, a former Costco membership manager who had spent 8 years overseeing member accounts, came over for coffee that weekend.
“Because Costco makes more money when you stay on Executive regardless of whether it makes financial sense for you.
The Executive membership generates significantly higher revenue per member than Gold Star.
Costco’s renewal system is designed to keep you on whatever tier you enrolled at.
It does not check whether your spending justifies the upgrade.
It does not send you an alert when your reward check comes in below the break-even threshold.
It just renews. At the higher rate. Every year. Until you ask.”
He poured his coffee.
“Walk me through everything about the membership system that Costco does not tell you.”
His neighbor talked for an hour.
Here is everything a former Costco membership manager knows about the renewal system, tier optimization, and the policies most members never find: 🧵
Maxwell retweeted
Five sailors in a sinking yacht in the Atlantic. A hiker trapped in deep snow in Colorado. A solo sailor stranded off South Africa. A walker who fell down a steep bank in England. Stranded travelers in Kazakhstan’s mountains.
Different countries. Different emergencies. Different people. One thing in common: every traditional communication system failed. Radio. Cell service. Satellite phone. All dead.
One system worked every time: Starlink.
SpaceX’s satellite internet built to deliver Netflix to rural homes is quietly becoming the most reliable emergency communication system on the planet. Not because it was designed for rescues. Because it works in the exact places where everything else doesn’t.
The Atlantic Ocean at 3 AM. A Colorado mountain at midnight. The coast of South Africa. A remote hillside in England with zero mobile reception. The vast deserts and mountains of Kazakhstan where cell towers don’t exist.
Every rescue on this list happened because a flat antenna, a smartphone, or a satellite 340 miles above Earth connected someone to help when every other option had already failed.
Elon Musk posted two words after these stories surfaced: “Starlink saves lives.”
1.2 million people saw the post. The people who were rescued can confirm it personally because they’re alive to do so.
Here’s five rescues across four continents and the pattern that proves satellite internet isn’t just connectivity. It’s survival infrastructure 🧵
Maxwell retweeted
Spotify just announced a feature that could either save the music industry or destroy it.
Starting as early as Q1 2027, Spotify Premium subscribers will be able to use AI to transform any participating artist’s song into a completely different version.
Turn a folk ballad into a dance track. Remix a pop hit into lo-fi study music. Make a hip-hop classic sound like it was recorded by a jazz trio. Create a version of your favorite song in any genre, any tempo, any style and save it to your playlist.
For an extra $4-5 per month.
Spotify has already signed a landmark licensing deal with Universal Music Group the world’s largest record label. A second deal with Believe and TuneCore is done. Negotiations with Sony Music and Warner Music are ongoing.
A music industry analyst who’s covered streaming economics for 15 years told her team something after reading the licensing agreement:
“Spotify just turned 640 million listeners into 640 million potential remixers. The question is whether paying artists for fan remixes solves the economics of streaming or creates a world where the original recording is worth less than the infinite remixes generated from it.”
The unveiling could come as early as Grammy week February 2027. The most consequential feature in streaming history. Announced by the platform that already holds 788 million monthly active users and 306 million paying subscribers.
Here’s what Spotify’s AI remix tool actually is, who wins, who loses, and why this might be the biggest decision in the music industry since the launch of streaming itself 🧵
Maxwell retweeted
Apple is quietly panicking about AI.
On November 8, 2026, Bloomberg’s Mark Gurman Apple’s most plugged-in reporter dropped a bombshell in his Power On newsletter:
Apple CEO John Ternus went behind closed doors with software chief Craig Federighi and told him to move faster. To stop being cautious. To accelerate the company’s entire AI roadmap. Because Apple is falling behind and Ternus knows it.
The result: Apple is fundamentally changing how it builds iOS 28.
For the first time in years, Apple has restructured its development cycle giving engineers 50% more coding time and cutting integration time in half. The normal 4-week coding / 4-week convergence split has been replaced with 6 weeks of coding and just 2 weeks of convergence.
The goal: an agentic Siri an AI assistant that doesn’t just answer questions, but takes tasks and runs with them autonomously. Books your flights. Changes your passwords across websites. Manages your calendar without being asked.
Not Siri as you know it. Siri as a genuine AI agent like ChatGPT’s Dots, Anthropic’s Claude, or xAI’s Grok Bot.
Targeted for as early as 2027. Alongside the 20th-anniversary iPhone. Alongside a complete software redesign.
iOS 28 isn’t a software update. It’s Apple admitting the AI race is real and they need to run faster.
Here’s what’s happening inside Apple, why the CEO is pressuring his own software chief, and what iOS 28 could mean for every iPhone user 🧵
Maxwell retweeted
"Millions of phone is slow" is not a diagnosis. It's like telling a doctor "I feel bad."
Yet that's exactly what millions of people say right before they spend $800 to $1,200 on a new phone. They treat "slow" as one big problem with one big solution: buy a new one.
But a phone almost never gets slow in just one way. It slows down in specific ways, and each one points to a specific cause.
Last month I almost joined them. My phone took forever to open the camera. The keyboard stuttered. The battery died at 3 PM and the back of the phone was warm even when I wasn't using it. I assumed it was simply old.
Then I did something I should have done years earlier. Instead of asking "why is my phone slow?" I wrote down exactly HOW it was slow, and when. Camera lag. Typing lag. Heat. Battery. Pages freezing. I realized these weren't one problem. They were five different problems, and none of them needed a new phone.
It turns out your phone gives you clear signals about what's wrong, almost like a doctor reading symptoms. Most people just never learn to read them.
Here are the 7 symptoms of a "slow" phone, what each one usually means, and the free fix for each.
Symptom #1 is the one most people get wrong. 🧵
Maxwell retweeted
Costco Gold Star: $65/year.
Costco Executive: $130/year.
Customer: "I upgraded to Executive for the 2% cash back."
Costco Employee: "How much do you spend here a year?"
Customer: "About $2,000."
Costco Employee: ".........."
Customer: "What?"
Costco Employee: "You need to spend $3,250 just to break even on the $65 upgrade fee. You're losing money."
Here is the exact math you need to do before you renew your Costco membership this year ↓
Maxwell retweeted
Black Friday is coming, and ad creation usually means starting from a blank screen. This time I started from something that already works.
I used Dreamina Marketing Studio to pick a viral template, drop in my own product and avatar, and recreate it.
→ Browse the inspiration library
→ Pick a high-performing template in one click
→ Swap in your product and model
→ Generate
Original on the left, my version on the right.
Want eye-catching ads for your upcoming campaigns? For Black Friday, new members get the first month for $0.29, which is 98% OFF. Limited time only.
If you're on CapCut Pro, log into Dreamina to enter the raffle before it ends! You can score up to 10 free Seedance 2.0 uses plus bonus credits.
Try it here:
dreamina.capcut.com/ai-tool/…
@Dreamina_AI #ad #Dreamina #MarketingStudio #HireDreamina #HireDreaminaBlackFriday #Seedance #DreaminaPartner #BlackFridayDeals
Maxwell retweeted
Elon Musk just said something that should terrify every chipmaker on Earth:
“Something that would normally take a year, I think we may be able to reduce to a month.”
He’s talking about developing semiconductor chips. The most complex manufacturing process in human history. The thing that takes Intel, AMD, and Nvidia 12+ months per development cycle.
Musk wants to do it in 30 days.
On November 6, 2026, at the 33rd Annual Baron Investment Conference, Musk revealed that Tesla is building a research chip fabrication facility at Gigafactory Texas in Austin designed to bring every stage of chip development under one roof:
Logic fabrication
Memory fabrication
Lithography
Advanced packaging
Chip testing
All in one building. All controlled by Tesla. All aimed at compressing the semiconductor development cycle from one year to one month.
12x faster iteration than the entire chip industry.
The facility is part of Terafab Musk’s $16-20 billion semiconductor megaproject in Texas. The name doesn’t refer to Earth. It refers to terawatts a scale of chip production roughly 30 times the estimated global annual AI chip output in 2027.
“It’s terrifyingly large,” Musk said.
Here’s what Tesla is building, why Musk says the chip industry can’t keep up with his companies, and what 1-month chip development would actually mean 🧵
Maxwell retweeted
A guy’s 2017 F-150 started shuddering between 40 and 50 mph last spring.
Intermittent. Sometimes bad. Sometimes barely noticeable.
He took it to Ford.
They told him it was the torque converter shudder issue affecting the 10-speed automatic transmission.
They told him a transmission fluid flush with a specific fluid might help.
It helped for 3 months.
Then it came back.
His coworker, a former Ford powertrain engineer, heard the story.
“The 10-speed transmission shudder issue affected hundreds of thousands of F-150s built between 2017 and 2020.
Ford issued a Technical Service Bulletin addressing it.
There was also a class action settlement that entitled affected owners to either a transmission fluid service at no cost or compensation under specific conditions.
The settlement window closed but Ford’s extended warranty coverage on this specific issue is still active on vehicles within certain mileage thresholds.
Did your dealer tell you about the extended coverage?”
They had not.
He called Ford customer service that afternoon.
Referenced the TSB number his coworker gave him.
Referenced the extended warranty coverage on the 10-speed transmission shudder issue.
The Ford representative verified his VIN.
Confirmed the extended coverage applied to his vehicle.
Scheduled a transmission fluid service at no charge.
The shudder has not returned in 7 months.
He sat in his truck after the free service was completed.
$0.
For a repair his dealer had been charging $340 for and not disclosing the warranty coverage on.
He called his coworker.
“Why did my dealer not tell me about the extended coverage?”
“Because dealers make money on paid repairs.
Extended warranty coverage pays dealers at a lower reimbursement rate than customer-pay repairs.
There is no financial incentive for a service advisor to tell you about coverage you can claim.
There is significant financial incentive to let you pay out of pocket.”
He grabbed a notepad.
“What else does Ford have extended coverage on that owners never find out about?”
His coworker talked for 45 minutes.
Here is everything a former Ford powertrain engineer knows about F-150 common problems, extended coverage, and exactly how to protect yourself on every issue: 🧵
Maxwell retweeted
A family of four flew home on the Sunday after Thanksgiving last year.
Their 6:40 p.m. flight from Denver was delayed once, then twice, then canceled at 11:15 p.m. The line at the customer service desk wrapped past three gates. When they finally reached an agent at 1:30 a.m., she offered them four seats on a flight two days later — or a travel voucher for the full amount. Exhausted, they took the voucher, booked a hotel on their own credit card, and bought four new last-minute tickets on another airline for almost $2,000.
They didn’t know they were entitled to a cash refund instead of a voucher. They didn’t know the airline’s app had open seats on an earlier flight the whole time they were in line. And they didn’t know their credit card had trip delay coverage that could have paid for the hotel.
Months later, the dad told the story to his neighbor — a former airline operations controller who spent 13 years in an airline’s operations center during snowstorms, holiday meltdowns, and equipment failures, deciding which flights to cancel, delay, and rebook.
She shook her head.
“Thanksgiving is when the system runs at its absolute limit. The Sunday after Thanksgiving in 2025 was the busiest day in TSA history — more than 3.1 million people screened. When planes are that full, one storm or one crew problem cascades through the whole network, and there are almost no empty seats to rebook people. The travelers who get home are the ones who chose the right flights, knew their rights, and rebooked from their phones before the line even formed.”
She walked him through 10 things in about half an hour.
This year, he booked differently, saved the airline’s app and his card benefits, and knew exactly what to ask for if things went wrong. He said: “I thought holiday travel disasters were just bad luck. It turns out they’re predictable — and so is how to get through them.”
Here are the 10 things she told him — and how to protect your Thanksgiving trip, your refunds, and your sanity:
🧵
Maxwell retweeted
Amazon Prime in 2021: $119. Two-day shipping.
Amazon Prime in 2026: $139. "Your package will arrive in 4 days."
Customer: "I pay for Prime to get two-day shipping. Why is it taking a week?"
Amazon Bot: "We are experiencing high volume."
Customer: "I am not asking for a tracking update. Two-day shipping is the core promise of my $139 subscription. Refund the monthly fee for this month."
Here is the exact Amazon chat script to get a free month of Prime every time they miss a delivery guarantee ↓
Maxwell retweeted
WhatsApp has around 3 billion users worldwide.
Most people use it for 3 things: texts, voice notes, and group chats.
That’s one of the most powerful apps on your phone being used like a 2014 messaging app.
A cybersecurity consultant who audits phones for a living told me: “I look at hundreds of WhatsApp accounts a year. In almost every one, the profile photo, last seen, and online status are visible to anyone who has the number. Nobody has two-step verification turned on. Nobody has locked their private chats. And everyone is shocked when I show them how many strangers can see their details.”
“WhatsApp has quietly added settings that protect your privacy, organize your conversations, and save you hours a week. You can hide your last seen from everyone except the people you choose. You can lock a chat so it needs your fingerprint to open. You can make messages disappear after 24 hours. You can silence calls from unknown numbers so scammers never get through. You can add a second layer of verification so nobody can take over your account even if they steal your SIM. And you can pin, star, and search your messages so you never scroll for a lost file again.”
“Most people use maybe 20% of what WhatsApp offers. The other 80% is sitting in a settings menu nobody opens, while the most common scams in the world run through the settings they never changed.”
He changed 10 settings on my phone in 8 minutes.
Here are 10 WhatsApp settings that protect your privacy and save you hours every week 🧵
Maxwell retweeted
The system that controls 45,000 flights per day across the United States every takeoff, every landing, every plane in American airspace runs on floppy disks.
Not ran. Runs. Present tense. November 2026.
The same technology your parents used to save a school report in 1988 is currently storing vital weather data, flight alerts, restricted airspace schedules, and pilot reports at more than 400 air traffic control facilities across America.
Floppy disks haven’t been mass-produced since 2011. The systems using them were built in the 1980s. Some facilities still run Windows 95. Controllers track flights using paper strips with handwritten flight numbers. The country’s air traffic facilities cannot talk to each other they operate on individual analog computers.
On November 5, 2026, Transportation Secretary Sean Duffy made an announcement that should have happened two decades ago:
“Good news, America: floppy disks are out. 21st-century tech is in.”
The FAA is replacing them. Finally. With a digital system called E-IDS. Across 435 facilities. By the end of 2028.
Cost approved by Congress: $12.5 billion. Additional funding requested: $30 billion more.
The world’s busiest airspace. The world’s most advanced country. Running on technology that stopped being manufactured 15 years ago.
Here’s how this happened, what’s replacing it, and what it means that your flight was managed by a floppy disk this morning 🧵
Maxwell retweeted
Buc-ee’s is quietly hoping you never figure out where it actually makes its money.
Most people think they stopped at a gas station. They fill the tank, use the restroom that won a national “Best Restroom in America” award, grab a bag of Beaver Nuggets, and leave. They think the $20 of gas was the purchase.
They never realize they drove past the real business: a store of up to 75,593 square feet in Luling, Texas, the largest convenience store in the world. Anywhere from 80 to 120 gas pumps, so the line never gets long enough to make you leave. A car wash 255 feet long at the Katy, Texas location, also a world record. Brisket smoked in-house for hours and chopped to order. Tortillas made fresh on a conveyor. A fudge counter, a jerky wall, and a wall of merchandise that fans resell online because Buc-ee’s doesn’t run its own online store. And a set of rules that look like quirks but aren’t: no seating inside, no 18-wheelers at the pumps, no store phone number you can call, and stores that never close.
A retail analyst who has studied the chain for years told me: “A normal gas station makes about two-thirds of its revenue from fuel. Buc-ee’s flips that, and about two-thirds comes from what’s sold inside. The gas is cheap on purpose. It gets you out of the car, and the restroom gets you through the door. By my estimate, the average visit comes out around $58, and almost none of it is gas.”
“Look at what’s missing. Without seating, nobody parks at a pump and eats a meal. Without trucks, a family in a minivan never waits behind one. Without a phone number, you can’t call ahead and skip the walk through the store. Every rule exists to move a driver from the pump to the aisles.”
Here’s how a $20 gas stop turns into a $58 visit, and the 11 things Buc-ee’s hopes you never notice on your next road trip 🧵
Maxwell retweeted
Your internet isn't slow. Your router is hiding in the worst spot in your house.
Not your provider. Not your plan. Not your speed package. Not the fact that your neighbor's internet "feels faster."
Last month I almost upgraded to a $90 a month plan.
My Wi-Fi had been getting worse for months. Video calls froze in the middle of sentences. Netflix buffered every 10 minutes. The bedroom had basically no signal, and my phone kept switching between "connected" and "no internet" like it was having a crisis. I was paying for a decent plan and getting dial-up energy. I had the upgrade page open and my finger on the "confirm" button.
Then a friend told me to call the provider's technician instead of upgrading. He's an ISP technician with 11 years of installs who has set up thousands of home networks, mostly for families, remote workers, and small businesses who call with the same sentence: "We're paying for fast internet and it's slow."
He walked into my house, looked around for about 90 seconds, and asked a question that made me feel strange: "Where's your router?" It was on the floor, behind the TV, inside a cabinet, in the corner of the living room.
He moved it, changed 4 settings, and ran a speed test. My speed in the bedroom went from barely usable to nearly the full plan. Then he said something I haven't stopped thinking about:
"People think they have an internet problem. 9 times out of 10 they have a Wi-Fi problem. Your internet arrives at your house just fine. Then it gets trapped behind a TV, in a cabinet, next to a microwave, on a crowded channel. You're not paying for slow internet. You're paying to ruin your own signal."
He then walked me through the 7 fixes he does at almost every house, in order. None of them cost a cent. Most take under 5 minutes. Several of them made me feel genuinely ridiculous for how close I came to paying $90 a month.
Here's the full breakdown 🧵
Maxwell retweeted
NASA just announced the most ambitious lunar program since Apollo and the price tag is staggering.
On November 7, 2026, at the MAX POWER aerospace expo at Kennedy Space Center, NASA unveiled a sweeping package of Moon Base awards:
💰 $10 billion a new 10-year contract for eight companies to compete for lunar cargo delivery missions.
🚀 SpaceX Starship selected to launch communications satellites to cislunar space in 2028, building the network that will connect astronauts on the Moon to Earth.
🔬 PROMISE a nuclear-powered rover heading to the lunar south pole aboard a Blue Origin lander by late 2028.
🏗️ Lunar infrastructure solar and communications towers, scouting drones, orbital cargo vehicles, and the freight network needed before humans can live on the Moon.
Eight companies. $10 billion ceiling. 10 years. One goal: build a permanent human presence on the Moon.
SpaceX. Blue Origin. Lockheed Martin. Northrop Grumman. Firefly Aerospace. Intuitive Machines. iSpace US. Voyager Technologies.
The biggest names in aerospace competing to build the supply chain for a Moon Base.
This isn’t a flag-planting visit. This is infrastructure. Roads before cities. Freight before residents. Communications before conversations.
Here’s what NASA just awarded, what SpaceX’s Starship role means, and why 2028 is the year the Moon becomes a construction site 🧵
Maxwell retweeted
A Tesla owner had been paying $99 a month for FSD for 2 years.
$2,376 total.
His coworker bought the same Tesla 6 months after him.
Paid $8,000 for FSD upfront.
They were talking about it at lunch.
“You have already paid more than me in monthly fees and you do not even own it.”
The first owner pulled out his phone.
Opened the calculator.
$99 times 12 months.
$1,188 per year.
$8,000 divided by $1,188.
6.73 years.
“If I keep this car past 6 years and 9 months the upfront purchase would have been cheaper.”
His coworker, a former Tesla financial analyst, shook his head slowly.
“That calculation is correct but incomplete.
You are missing 4 variables that completely change the answer for your specific situation.
The resale value difference.
The opportunity cost of $8,000 upfront.
Tesla’s history of changing what FSD includes after purchase.
And the probability that you actually keep this Tesla past 6 years.”
He put his fork down.
“Walk me through all 4.”
His coworker talked through lunch and into the afternoon.
By the time they left the restaurant the first owner understood something most Tesla buyers never figure out before they make a $8,000 decision at the point of purchase.
The break-even calculation is not the whole answer.
It is barely the beginning of the answer.
Here is the complete analysis that every Tesla owner needs before choosing subscription or purchase: 🧵