Mayela Nunez (@MayeWhoop) header
Mayela Nunez (@MayeWhoop) profile picture

#Digital enthusiast | In God we trust; all others must bring data.

New York, USA
Joined November 2016
Photo by Mayela Nunez (@MayeWhoop)Photo by Mayela Nunez (@MayeWhoop)Photo by Mayela Nunez (@MayeWhoop)Photo by Mayela Nunez (@MayeWhoop)Photo by Mayela Nunez (@MayeWhoop)Photo by Mayela Nunez (@MayeWhoop)Photo by Mayela Nunez (@MayeWhoop)
Building #AI for #GoogleShopping , explained by a Data Scientist. Thanks Katherine! :) lnkd.in/eBYHtd5
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Automation has never been about losing control. Clearly forcing OMs to adopt smart bidding more. If only they put in half the effort into making their algorithms better while keeping the transparency, like we others do. The long…lnkd.in/e6jusVE chng.it/brDFxrcCmM
@o_lyonko PPC, Audits & PPC automation specialist Notino will present in the #GoodDay Home Session Tools & automation tips to successfully manage #paidsearch campaigns during outside changes. Don't miss it out! Keen to join? Send…lnkd.in/djEwBdx lnkd.in/dWDmQAN
Why focusing on best sellers is not a good idea? 80% of the revenue comes from your non best sellers (your longtail), Only certain algorithms are able to predict for products with low statistical data, relying on the Google signals only can lead you to l…lnkd.in/d7mucMa
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Paraphrasing a Google employee during the #googleshopping Expert Series in Vienna: “If they would be supplying more data in #SmartShoppingCampaigns and reporting options, the challenge is that it would agitate OMM's because it woul…lnkd.in/dXV4wMH lnkd.in/dNj64un
Sophisticated in everything the do, from their product assortment to their knowledge and efforts in Digital Marketing Manager. Flinders Design efforts in #GoogleShopping are unique with the #QuerySculpting and #MarginBasedBidding. lnkd.in/d6TxehJ
How's my industry or certain category performing overall? Is the trend in my #GoogleAds account similar to my competitors? The Market Observer supports understanding developments in ad spend and performance. #paidsearch lnkd.in/d6C6agE
Free clicks in the Shopping Tab? -will this be really incremental for merchants? -will there be second-order consequences to consider? -can you optimize for free clicks? -what can you do to report the incrementality of this anno…lnkd.in/dYC-ykt lnkd.in/dYPEJY5
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Seasonality adjustments are meant to be used to inform Google’s bidding systems about expected short-term conversion rate changes in a volatile period, relying only in this data can lead you to overspend or miss on $€ opportunities. #paidsearch #control lnkd.in/ezSKgrM
Mayela Nunez retweeted
smec amongst top 3 of Austria’s best employers 2020 (100-249 employees): Before #covid19 we have already been a @GptwOesterreich – now we are even prouder, as our final position was officially announced! Thanks to all our 140+ passionate people: #ecommerce bit.ly/2UQeGp3
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Mayela Nunez retweeted
Here are smec's 20 tips for managing #PPC campaigns during #COVID-19: #ppcchat #ecommerce - how #onlineretail can get the best out of it - what #onlinemarketing should really do - why #dynamicbudgeting is crucial here - what #google and #amazon are doing bit.ly/3bnwi12
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